Graeme McLean Project Manager MTB Scotland Potted History Early - - PowerPoint PPT Presentation

Graeme McLean

Project Manager

MTB Scotland Potted History – Early Years

• 1982 – First bikes imported to UK
• 1986 – Dedicated trails in Highlands
• 1989 MTBs first outsell road bikes in UK
• 1996 FCS adopt MTB as main recreation

activity

MTB Scotland Potted History – Boom Years

• 2001 – 7stanes Project
• 2002 – Fort Bill DH World Cup
• 2003 – Land Reform Act
• 2005 – IMBA Global Superstar

Facilities

Spread Across Scotland

Economic Impact - 2009

• £46.5m a year – Main Reason
• £119m per year – Wider Benefits
• 69% - 7stanes
• 1.3m trips per year – split 50/50

purpose built to natural trails

Spread Across Scotland Issues

Sustainable?

• Pressure from Enthusiasts
• Lack of Effective Partnerships
• No Strategic Plan
• The Mountain Bike Commission
• Maintenance of Trails

National Partners

National Strategic Framework

Objectives & Targets

• Participation
• Sport Development
• Tourism & Economic Development

DMBinS Project

• 8 Workstreams
• Clusters
• Participation & Sporting Pathways
• Profile
• Guidance & Support
• Tourism Business Development
• Product Development
• Partnerships
• Monitoring & Evaluation

Approach

• Partnership working
• Spreading good practice
• Sustainability
• DMBinS (mostly) provide support
• Key products

Regional Clusters

• Provide Strategic Approach
• Planned Development
• Promote Collaboration
• Biggest impact on Participation &

Sport Development

Tayside & Fife - Facilities

Tayside & Fife - Facilities

• Upgrading of Comrie Croft
• Local Trails (Alyth Hill, Dundee, Angus &

Fife)

• £670k Investment into trails since Cluster

started

• Trail Repair (AMBTA, Dundee, Abernethy,

Birks of Aberfeldy, Lochore Meadows & Middleden)

Tayside & Fife - Participation

• Promoting Facilities
• Schools linked with Clubs

Tayside & Fife – Sport Development

• Cluster wide youth races
• Local series’ feeding regional
• Increased number of clubs
• Identifying gaps & action

Tayside & Fife – Events

• 2 Events in 2009

NOW

• Multiple Festivals
• Enduros & Exciting Events

Tayside & Fife – Attracting Visitors

• Route Cards
• Business Development Group
• Events
• Video

Highland Cluster

Strategic Approach

• Audit of Existing Provision
• Gap Analysis
• Recommended Course of Action
• Quantification of Action

Highland Cluster

Current

• An annual expenditure of £8.14m;
• Employment of 238 FTEs;
• Gross Value Added of £4.65m.

Projected Growth

• An annual expenditure of £10.58m;
• Employ another 71 FTEs:
• Gross Value Added of £6.06m.

Highland Cluster

Highland Cluster

Key Issues

• Lack of an identifiable brand
• Highlands web portal
• Promotion of easier routes
• Paths as ‘multi-use’,
• Iconic landscapes and names
• Volunteer groups for trail maintenance

www.highlandeguide.co.uk

Central Cluster

3/5ths of Scottish Population

• Audit of Existing Provision
• Partnerships – Local Authorities &

Communities

• Pilot Participation Programme – 2014
• Community Based Facilities

Central Cluster – 2012

Central Cluster – 2016

Aberdeenshire & City Cluster

• Project with Robert Gordon University
• Presentation to MTB Community in

Feb We hope to achieve:

• Students = Inspiration
• DMBinS = Steps to Follow
• MTB Community - Delver

South Cluster

• 7stanes CIC
• Aim Up
• Glentress Masterplan
• South of Scotland Development

Plan

Participation & Sporting Pathways

Supporting Scottish Cycling

• National Event Series’ (SXC, SDA & Scottish

Power Series)

• Establish Participation Programme
• Centre of Excellence

Profile

• E-newsletters & Social Media
• Conferences & Workshops
• Events
• Website

DMBinS.com

Information Supporting Development

“I am in the early stages of setting up a secondary school mountain bike club on the isle for arran. I won't waste your time asking for help or info in this task as your website is possibly one of the best and most informative websites I've come across.”

• Robert McNeice Arran HS

Embracing Technology

Still work to do…

“they haven't achieved anything useful they can talk about, and as they don't have any concrete plans for anything that impacts real mountain bikers, they are going to have another strategy bullsh*

Captain Mainwaring

“Had thought about going but am night shift so doubt I could stay awake.......”

Mabiejock

Guidance & Support

• CTC Volunteer Trail Repair Co-ordinator
• Good Practice Guide on Building, Managing

& Maintaining MTB Trails

• MTBs on Multi-Use Paths Workshop
• National ‘Take Care of Your Trails’ Weekend –

April 11th & 12th 2015

Do The Ride Thing

Tourism Business Development

• TIS Guide to MTB Tourism
• Workshops & Webinars
• Good Practice Guidance for Tour Operators,

Guides, Skills Instructors & Coaches

Product Development

• Innovation Clinics
• Support through Edinburgh Napier BDE
• MTBCoS
• EuroBike 2014

Partnerships

• National – Wild Scotland, National Trust for

Scotland & Scottish Land & Estates

• Regional – Scottish Cycling
• Local – Local Authorities (Fife, Stirling &

Edinburgh)

Monitoring & Evaluation

• £54 million a year – Main Reason
• £130m per year – Participate in MTB
• 25% increase in schools
• Indications MTB back outselling

road bikes

Future - Closer

The Future

Family Friendly Facilities Key Tourism Areas

The Future

Promoting Sustainable Natural Trails

World Class Events

Guides & Skills Instructors

Team Scotland Approach

Business Academia

International Focus

• Conference
• European Partners
• New National MTB Brand

World Class

• Facilities
• Access to the countryside
• FUN!!!

Thank You to our Funders

Thank You

Any Questions?