Facebook and Cambridge Analytica $1M to buy the data 50 million - - PowerPoint PPT Presentation

Big data - the large volume of data

both structured and unstructured that inundates a business on a day-to-day basis.

Big data can be analyzed for insights

that lead to better decisions and strategic business moves

Facebook and Cambridge Analytica

• $1M to buy the data
• 50 million profiles
• Analyzing people’s personal

information to micro-target

• Identify swing voters and

craft messages likely to resonate

Facebook and Russians

• $81M in Ads
• Russian influence
• Ads reached 126M users
• 340 million shares

Analytics

• $90B industry
• Gain a competitive advantage
• Fan engagement
• Increase revenue

Analytics

• Wearables to track fatigue,

hydration, performance

• RFID tracking record player

movement 15 times per second

• Share all data among all

teams

• Rise of the Data Analyst

Hacking

• Steal data → make a profit
• Uber
• Paid hackers $100K;
• Privacy breach cost $148M
• City of Baltimore
• Didn’t pay hackers
• Financial impact of $18M

Identity Theft

• Fastest growing crime in US
• 15 million victims each year
• $16B stolen each year
• Equifax Breach
• 147 million American
• $700M in individual

compensation

Lack of Privacy

• 73% of consumers have

concerns over personal data privacy

• Predatory / safety concerns
• 33% don’t monitor child’s

internet / device usage

• California Consumer Privacy Act

effective 2020

• Use a firewall
• Document cybersecurity policies
• Plan for mobile devices
• Educate all employees
• Regularly back up data
• Install anti-malware software
• Use multifactor identification

By 2020

The cloud will drive 83% of enterprise workloads Half of global enterprises will be using at least one cloud platform

*Forbes

“You own your data and retain all rights, title, and interest in the data you store with Office 365.” “You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you satys yours.” “We acquire no right, title or interest from you or your licensors under this Agreement in or to your Data, including any intellectual property rights therein.”

2-d Plans Tasks PDF documents Emails Photos/videos Most data is unstructured Numbers / Dates / Strings Time / Hours / Days Costs Production Highly Organized Relational Databases Input, Search, and Manipulate Data

Source: Igneous

Companies with the Right Data will see $430B in Productivity Gains by 2020

Source: Sage Construction Survey

57% 48% 41% 14%

Want consistent, up-to-date project and financial information Want to be warned when specific situations occur Want forecasting, allowing them to prepare for best and worst case building events Want online analytics to see precisely which factors are affecting profitability and by how much.

Budgeted Hours Actual Hours % Hours Used % Complete Projected Completion % of Efficiency

Original Budgets including Change Orders Costs to Date Projections on Remaining Costs Projected Costs to Completion

23 23

Source: 2018 JBKnowledge ConTech Report

Source: 2018 JBKnowledge ConTech Report

$15.8B

Costs of Interoperability

29.1%

Solutions that don’t integrate

55%

Claims due to inaccurate data

51.8%

Manually transfer data

Companies with structured data will see $430B in productivity gains by 2020

Source: Sage Construction Survey

57% 48% 41% 14%

Want consistent, up-to-date project and financial information Want to be warned when specific situations occur Want forecasting, allowing them to prepare for best and worst case building events Want online analytics to see precisely which factors are affecting profitability and by how much.

Source: Construction Progress Coalition

Source: Construction Progress Coalition

In Construction 35% of project costs are accounted for by material waste and remedial work

Quality Cost Function Time to Market

DFMA

Declining Labor Productivity Cost of Changes Constructability Experts

35

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