SLIDE 1
EVERYONE IS A DESIGNER.
Agile Prague 2018 | @LiamHutchinson_
Section one
DELIGHTFUL EXPERIENCES
EVERYONE IS A DESIGNER. Agile Prague 2018 | - - PowerPoint PPT Presentation
EVERYONE IS A DESIGNER. Agile Prague 2018 | - - PowerPoint PPT Presentation
EVERYONE IS A DESIGNER. Agile Prague 2018 | @LiamHutchinson_ Section one DELIGHTFUL EXPERIENCES This was a delightful experience. Section two DESIGN IS DECISION MAKING Design is the output of hundreds of decisions made.
SLIDE 2
SLIDE 3
SLIDE 4
SLIDE 5
SLIDE 6
This was a delightful experience.
SLIDE 7
😥 😄
SLIDE 8
SLIDE 9
Section two
DESIGN IS DECISION MAKING
SLIDE 10
Design is the output of hundreds of decisions made.
SLIDE 11
SLIDE 12
Performance impacts:
1) Hosting infrastructure 2) Integration with third parties 3)The structure of the code itself 4)The calling of APIs for data 5)Front-end animation
SLIDE 13
Still working. Please wait…
SLIDE 14
Cleaning the room
SLIDE 15
Cleaning the room Ask to put aside a croissant
SLIDE 16
Cleaning the room Ask to put aside a croissant Croissant put aside
SLIDE 17
Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message
SLIDE 18
Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone
SLIDE 19
Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone Answer Elaine’s call and understand context
SLIDE 20
Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone Answer Elaine’s call and understand context Arrange for someone to deliver croissant
SLIDE 21
Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone Answer Elaine’s call and understand context Arrange for someone to deliver croissant Prepare a fresh croissant
SLIDE 22
Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone Answer Elaine’s call and understand context Arrange for someone to deliver croissant Prepare a fresh croissant Deliver fresh croissant
SLIDE 23
H
- u
s e k e e p e r H
- u
s e k e e p e r K i t c h e n w
- r
k e r H
- u
s e k e e p e r R e c e p t i
- n
i s t R e c e p t i
- n
i s t R e c e p t i
- n
i s t K i t c h e n w
- r
k e r P
- r
t e r Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone Answer Elaine’s call and understand context Arrange for someone to deliver croissant Prepare a fresh croissant Deliver fresh croissant
SLIDE 24
Definition of design:
Design is the rendering of intent.
Definition of a designer:
Someone who can impact the “rendering”.
SLIDE 25
This means, you don’t need to be appointed a designer to be one.
SLIDE 26
You can be a bad designer.
SLIDE 27
This isn’t about job titles, don’t get precious about that. It’s about how we treat others within a team.
SLIDE 28
Section three
A NEW ROLE: LEADING GREAT DESIGN
SLIDE 29
Starting with exposure.
SLIDE 30
SLIDE 31
Collaborate; cross-functionally.
SLIDE 32
“Having the designers sit together allows them to be more creative.”
SLIDE 33
“Having the designers sit together allows them to be more creative.” … Is the worst argument I’ve heard for creating a destructive silo.
SLIDE 34
Shared understanding leads to better designers, better experiences.
SLIDE 35
Delightful customer experiences don’t come from a single person.
SLIDE 36
H
- u
s e k e e p e r H
- u
s e k e e p e r K i t c h e n w
- r
k e r H
- u
s e k e e p e r R e c e p t i
- n
i s t R e c e p t i
- n
i s t R e c e p t i
- n
i s t K i t c h e n w
- r
k e r P
- r
t e r Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone Answer Elaine’s call and understand context Arrange for someone to deliver croissant Prepare a fresh croissant Deliver fresh croissant
SLIDE 37
H
- u
s e k e e p e r H
- u
s e k e e p e r K i t c h e n w
- r
k e r H
- u
s e k e e p e r R e c e p t i
- n
i s t R e c e p t i
- n
i s t R e c e p t i
- n
i s t K i t c h e n w
- r
k e r P
- r
t e r Cleaning the room Ask to put aside a croissant Croissant put aside Inform reception to leave a message Leave a message on the hotel room phone Answer Elaine’s call and understand context Arrange for someone to deliver croissant Prepare a fresh croissant Deliver fresh croissant
SLIDE 38
Delightful customer experiences come from shared understanding.
SLIDE 39
SLIDE 40
Section four
TEAMS & ORGANISATIONS
SLIDE 41
The organisation is the new constraint.
SLIDE 42
Embrace the notion that everyone is a designer.
🍖
SLIDE 43
SLIDE 44
I’ve been thinking about this talk for close to 2-years now.
SLIDE 45
Takeaways
1) You don’t have to have the job title of ‘Designer’ to make decisions, but it’s these decisions that have the potential to impact the customer experience 2) The new role of the 'designer' (appointed title) is to lead great design and in the process, help others become better designers (not appointed title). We can do this by starting with exposure 4) Stop being so precious. Embrace the notion that everyone is a designer 3) Organisations need to start removing the constraint of roles and responsibilities to allow this to happen
SLIDE 46
@LiamHutchinson_ liam.hutchinson@thoughtworks.com linkedin.com/liamhutchinson
you’ve been great fun! Thank you.