About Randy Mosher Creative Creative career career Graphic - - PowerPoint PPT Presentation

about randy mosher
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About Randy Mosher Creative Creative career career Graphic - - PowerPoint PPT Presentation

About Randy Mosher Creative Creative career career Graphic designer Graphic designer Writer, teacher Writer, teacher Homebrewer Homebrewer Partner in craft breweries Partner in craft breweries 5 Rabbit Cervecera 5


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  • Creative

Creative career career

– Graphic designer Graphic designer – Writer, teacher Writer, teacher – Homebrewer Homebrewer – Partner in craft breweries Partner in craft breweries – 5 Rabbit Cervecería 5 Rabbit Cervecería – Forbidden Root Forbidden Root

About Randy Mosher

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  • 20th century: beer got boring, globally

20th century: beer got boring, globally

– Industrialization, starting c. 1700 Industrialization, starting c. 1700 – Pilsnerification, c. 1870 Pilsnerification, c. 1870 – Little variety by 1970 most places Little variety by 1970 most places

  • Progress has its problems

Progress has its problems

– Efficiency has no heart Efficiency has no heart – “Money has no ideas.” (Sartre) “Money has no ideas.” (Sartre)

What is Radical Beer?

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  • Beer

Beer should be should be part of our culture part of our culture

  • Beer caused civilization, 10,000 BCE

Beer caused civilization, 10,000 BCE

  • We brewers have to reclaim it!

We brewers have to reclaim it!

– Give life and creativity to it Give life and creativity to it – Fight for it Fight for it – Take risks without fear Take risks without fear – Good beer makes life better Good beer makes life better

What is Radical Beer?

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What is Radical Beer?

  • Beer without needless limits
  • 17,000 years of ideas
  • Global, but best from local point-of-

view

– Needs, culture, attitudes – Ingredients & terroir

  • Personal expression also
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What is Your Radical Beer?

  • What are your goals?

– Build a reputation – Brew something authentic, meaningful – Celebrate your friends and community – Follow passion for great beer – Express creativity – Deliver incredible experience – Get rich? Ha!

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What is Radical Brewing?

  • It takes a community

– Enthusiasts – Homebrewers – Craft brewers/entrepreneurs

  • A model for a new way of

doing things?

– Different relationships – Cooperitition (friendly competition)

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Radical Beer Inspirations

  • Old world brewing traditions & history
  • Local/regional history, folk arts
  • Indigenous or local cuisine
  • Colonial connections
  • Other creative brewers
  • Native ingredients
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Ancient Radical Inspirations

  • Mead (honey

wine) the first alcoholic beverage

  • Laussel, FR
  • c. 23,000 BCE
  • Cueva Araña,

Spain

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Ancient Radical Inspirations

  • Göbekli Tepe

– Beer and wine–17,000 BCE – Neolithic Turkey

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Ancient Radical Inspirations

  • Sumeria, c. 2500 BCE

– Looks like a party! Looks like a party!

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Ancient Radical Inspirations

  • Kas (Beer) = “What the mouth desires”
  • Black, brown, other malts
  • Barley and wheat
  • Weak, strong, luxury beers
  • Light beer, too

– Eb-la Eb-la = “lessens the waist” = “lessens the waist”

  • Honey and/or date syrup
  • Spices, undoubtably
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Ancient Radical Inspirations

  • Egypt: beer was big business
  • Greeks: Barbarians = beer

drinkers

  • Ancient Persian

drinking Boot,

  • c. 300 BCE —>
  • Beer everywhere in ancient

world!

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Indigenous Radical Beer

  • Rice beers in Asia very ancient: 10,000 BCE
  • Chang in Himalayas
  • Sake in Japan
  • Aspergillus fungus an

alternate method of starch conversion

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Indigenous Radical Beer

  • Ancient traditions in Africa

still alive

  • Millet in many varieties
  • Pombe—Schizosaccharomyces
  • Bananas &
  • ther fruits
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Indigenous Radical Beer

  • “Chicha” family of beers in Andes
  • Maize
  • Quinoa
  • Fruits, also
  • Manioc in

rain forest

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Indigenous Radical Beer

  • Psychedelic toads in

the Andes?

  • Fruit and/or

pink pepper (Schinus)

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Indigenous Radical Beer

  • What were Mayans drinking?

– Chocolate and chile? Chocolate and chile? – Cacao pulp, not seeds? Cacao pulp, not seeds? – Something stronger? Something stronger? – Pulque? Pulque? – Cornstalk wine? Cornstalk wine? – Cacao chemical evidence, Cacao chemical evidence,

  • c. 1000 BCE, Honduras
  • c. 1000 BCE, Honduras
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Preindustrial Radical Beer

  • Red beer, white beer

– White beers in north White beers in north – Red beer: Red beer: gruit gruit (unhopped) (unhopped) – Associated with hop-trading centers Associated with hop-trading centers

  • Hops in Germany > Netherlands > Flanders
  • Then, England and Bavaria, c. 1450
  • Reinheitsgebot created as

tax-enforcement law

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Preindustrial Radical Beer

  • Specialties in Northern Germany, 1800s:

– Gose: White ale w/coriander, salt Gose: White ale w/coriander, salt – Kotbüsser: Pale ale, 40 IBU, w/ 1% honey, 1% Kotbüsser: Pale ale, 40 IBU, w/ 1% honey, 1% molasses molasses – Grodziske/Gräetzer: 100% smoked wheat malt, 35 Grodziske/Gräetzer: 100% smoked wheat malt, 35 IBU, 5% A/V IBU, 5% A/V – Lichtenhainer: Like Berliner weisse Lichtenhainer: Like Berliner weisse but w/100% smoked barley malt but w/100% smoked barley malt

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Radical Craft Beer Today

  • Global movement
  • Europe “classics” <—> US craft <—> world
  • Everyone trying to make it their own
  • Against great odds, sometimes
  • Homebrewers important for successful

craft beer market

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Radical Craft Beer–What’s Hot?

  • Hazy/Juicy/New England IPAs

– High % of adjuncts = creamy texture – Desirable hop flavors: tropical, pear, apricot – Double dry-hopped – Biotransformation of hop aroma – And, yes, haze – Sometimes lactose, too

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Radical Craft Beer–What’s Hot?

  • “Milkshake IPAs”
  • Fruited versions of hazy IPAs
  • Usually more than one flavor
  • Multiple fruits
  • Fruit + spices
  • Dry-hopped also
  • Lactose, vanilla, too
  • Pop culture foods, nostalgia
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Radical Craft Beer–What’s Hot?

  • “Brut IPA”
  • Champagne-like hoppy beer
  • Sugar or grape juice to lower fermentability
  • Amylolytic enzymes (as in light beer)
  • Below 0 final gravity
  • Pale color
  • High carbonation
  • Methode Champenois
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Radical Craft Beer–What’s Hot?

  • Pastry Stouts

– Imperial (strong): 10% a/v + – Pastry & dessert inspirations – Pop culture nostalgia inspirations – Usually vanilla added – Fruit versions common – Often barrel-aged – Lactose common

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Radical Craft Beer–What’s Hot?

  • Sour, Wild, Brettanomyces

Brettanomyces Beers

– Casual one-offs or dedicated specialty breweries – Kettle-soured gose, Berliner weisse popular – Spontaneous and/or mixed culture – Quality still an issue in market – Wooden barrels, foudres

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  • Saison and “farmhouse” beers
  • With or without Brettanomyces
  • Many are also barrel- or wood-aged
  • Some local/wild or proprietary cultures

Radical Craft Beer–What’s Hot?

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Radical Craft Beer–What’s Hot?

  • Breweries with Point-of-View

– Chef-driven – Historical specialties – Germanic classics: Lager/alt/kölsch – Foraged & local ingredients – Cultural/ethnic expression – Botanical ingredients/inspirations – Liqueurs and cocktails

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Hands-on Radical Beer

  • Where Do Ideas Come From?

– History – Imaginary historical fantasies – Ingredients – Culinary: traditional or experimental – Pop culture & nostalgia – Tea, liqueurs, foods, wine – Fine arts

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Hands-on Radical Beer

  • Know your ingredients
  • Understand flavor chemistry
  • 200+ hop varieties, dozens of malts
  • Spices, herbs, fruits, more
  • Volatility, solubility, stability
  • Sensory
  • Thresholds/intensity
  • Potentiation, masking
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Hands-on Radical Beer

  • Flavor Psychology
  • Memories
  • Like and dislike
  • Personal and cultural experience
  • Multisensory effects
  • Taste + Aroma + Mouthfeel
  • Visual
  • Cognitive effects
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Hands-on Radical Beer

  • Where to start?
  • With Big Idea
  • Quick description
  • Everything flows from that concept
  • Everything works together
  • Recipe
  • Brewing process
  • Fermentation
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Hands-on Radical Beer

  • Where to start?
  • Malt, grains, hops
  • How do they support special

ingredients?

  • Or create their part of flavor system
  • At very least, avoid interference
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  • Now, add the special ingredients

– Understand all parts of flavor system – Sourcing: Coriander is not just coriander – How strong are the flavors? – How best to utilize? – Kettle, whirlpool – Late in fermentation – Post fermentation

Hands-on Radical Beer

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  • Prototype blending
  • Mix commercial beers
  • To hit targets: alc %,

malt profile, bitterness

  • Adjust/add flavorings
  • Fruit purée, syrup, etc.
  • Alcohol extractions
  • Herbs, spice, nuts, etc
  • Acids: lactic, citric, malic

Hands-on Radical Beer

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  • Alcohol Extractions (Tinctures)

– Herb or spice + vodka or high % ethanol Herb or spice + vodka or high % ethanol – Mix, allow to stand 24–48 hours Mix, allow to stand 24–48 hours – Longer time may Longer time may extract harsh, bitter extract harsh, bitter

Hands-on Radical Beer

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  • Alcohol Extractions (Tinctures)

– Best to have specific grams/mL quantities Best to have specific grams/mL quantities

– Brewing quantities can be calculated later Brewing quantities can be calculated later

– Strain through coffee filter Strain through coffee filter – Test in prototype beer Test in prototype beer

Hands-on Radical Beer

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  • Alcohol Extractions (Tinctures)

– For complex recipes, divide into groups – Spice: cinnamon, cardamom, ginger, etc. – Herbs: rosemary, thyme, wormwood – Other: roots, flowers, citrus, etc. – Blend, taste, evaluate, re-test… Blend, taste, evaluate, re-test… – Then scale up to full batch Then scale up to full batch – To use in boil or post-ferment To use in boil or post-ferment – Or can use tincture in final beer Or can use tincture in final beer

Hands-on Radical Beer

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Radical Beer in the Marketplace

  • 5 Rabbit Cervecería

– Chicago area since May, 2013 – Expressing Latin culture through craft beer – Variety of beers – Taproom, with brewpub coming soon!

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5 Rabbit Cervecería

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Radical Beer in the Marketplace

  • Forbidden Root

– Chicago brewpub since February, 2017 – “Botanic” brewing – Fruits, herbs, spices – Liqueur & cocktail beers – Plus, hazy/juicy IPAs

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Collaboration w/ Fernet Branca 17 botanicals!

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Radical Beer in the Marketplace

  • Finally…

– Take inspiration wherever you find it Take inspiration wherever you find it – But find your own voice also But find your own voice also – Limitless creative opportunities Limitless creative opportunities – it’s not all been done before it’s not all been done before – Connect to community Connect to community – We’re just getting started! We’re just getting started!

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Find your own Radical Way!

  • Thanks! Questions?