European Cotton Alliance EU COTTON Antonios Siarkos | President of - - PowerPoint PPT Presentation

Antonios Siarkos | President of the European Cotton Alliance

European Cotton Alliance EU COTTON

› EUROPEAN COTTON ALLIANCE CREATION › THE PARTICIPANTS › PRINCIPAL OBJECTIVE › EUCOTTON-WHAT IS ALL ABOUT

• 01. Europe accounts 2% of the world total,

is not a volume trader

• 02. EU ranks at the first 10 major exporters
• 03. EU cotton sector extremely important

for the regions where cotton is produced

• 04. Cotton is a traditional crop for Europe
• 05. 75% of the crop exported
• 06. Large % returns back to Europe as end textile product
• 07. Europe the 2nd biggest consumer of textile goods

.facts

.trends

• 01. The Industry demands high quality

raw materials, spun at the limits

• 02. Core issue for the industry sourcing

raw materials sustainable

• 03. Sustainability, transparency, traceability,

grows in importance for retailers and brands

• 04. Demanding European & international shoppers

pay attention to environmental and social issues

• f the raw materials used for the production
• f textile goods.

.evaluating the sectors performance

→ Good performance through exports

due to high quality

→ Considerable effort to minimize the impact

• n the environment and adopt sustainable

production techniques

→ Main objective of the future policy,

ensure all production is carried out in a way which protects the environment

→ The sector can match the appearing

consumers needs

→ Establish a strong EU COTTON identity → A meaningful trademark that will incorporate

all the identity features of the European cotton .strategic importance for the sector

• The letters of e.c.a.

European Cotton Alliance

• The symbol of Euro

that it is made from the Greek letter epsilon with two parallel lines that symbolize stability

• The Olympic circles

that illustrates the united approach

• Cotton by itself

.the carrier

→ A leading organization to coach the initiative

at European and International level

→ To implement the agreed branding

and promotional strategy

⇢

EUROPEAN COTTON ALLIANCE

Today

Established in February 2019

.founding members

→ GREEK INTER-PROFESSIONAL ASSOCIATION OF COTTON (DOB) → HELLENIC COTTON ASSOCIATION OF GINNERS AND EXPORTERS (HCA) → FEDERATION OF GREEK TEXTILE INDUSTRIALISTS (SEVK) → SPANISH ASSOCIATION OF COTTON GINNERS (AEDA) → ASSOCIATION OF SPANISH COTTON GINNERS OF THE SOUTH (ADESUR) → NATIONAL COTTON CENTRE IN SPAIN (CAN) → SPANISH INTER-PROFESSIONAL ASSOCIATION OF COTTON → Eurocoton, as an associated member with strategic partnership agreement

.the legal status of the organization

L E G A L F O R M

European Economic Interest Grouping EEIG

N A M E

European Cotton Alliance-EEIG | E.C.A.

R E G I S T R AT I O N C O U N T R Y

Greece

H E A D Q U A R T E R S

Larisa, Greece

M A I N B R A N C H O F F I F E

Sevilla, Spain

.primary objective

→ The creation of a European Collective Trademark → The implementation of the appropriate

Branding & Promotional Strategy

→ The communication of the European Cotton values

to manufacturers, retailers and consumers in a meaningful way

.the identity features of the European cotton

→ HIGH QUALITY

its inherent quality... in terms of its high spinning value

→ RESPONSIBLE PRODUCED

the responsible way it is produced respecting high environmental and social standards

.high quality

01 02 03 05 06 07 04

PREMIUM COTTON SEEDS NON-GMO 100% MACHINE PICKED CONTAMINATION FREE FAST AND RELIABLE LOGISTICS HIGH SPINNABILITY,

high Length, strength, uniformity

LARGE FLEXIBILITY

HIGH QUALITY

.responsible produced

01 02 03 04 05 06

SUSTAINABLE PRODUCTION TECHNIQUES CROSS COMPLIANCE AND GREENING SAFE FOR THE FARMERS, SECURE FOR THE CONSUMERS ELIGIBLE FOR THE ECOLABEL AWARD NATIONAL QUALITY CERTIFICATION SCHEMES HIGHLY REGULATED PRODUCTION, EU DIRECTIVES OF CAP

RESPONSIBLE PRODUCED

.ecological criteria

→ The cotton produced meets the E.U. regulations

• f establishing the ecological criteria for the award
• f the EU Ecolabel for the textile products

.logotype

.action plan

→ Commence the process of registering

the trademark to EUIPO | European Union Intellectual Property Office

→ Determine the regulation that describes

the conditions of use of the registered trademark

→ A licensing program for the members who manage

to produce cotton in compliance with the conditions of use

→ The view is to extend further the licensing program

to the textile chain

.cotton bales labels

98A0030481809261215243

28.05.2019 22:32

No 005045

245 kg

.action plan

→ Apply for a multi year promotion program

to facilitate the implementation of the determined Branding & Promotional Strategy

.our vision

→ To work closely with the Textile Chain → Built values for the European

and international textile industry

→ Acknowledge Eucotton as a high value,

sustainable source material

→ Contribute to the production of branded end

textile products that perfectly match the criteria

• f the consumers, regarding the quality,

the environment and the the society

THANK YOU