EFFECTIVENESS A Successful Advertisement What Are The Requirements
Audience • Identifying a target audience for your advert is important so it allows you to decide on what mediums to use for the advert as well as conceptualising the advert idea/concept. Brochures TV Newspaper Billboards Social Media Internet
Image/ Graphics • An effective image is key which is an eye catching point about an advert and if the image is strong it can be the most memorable part of the ad and allows the audience usually to understand what the ad is about. • Effective graphics is also key to ensure the advert is exciting and enticing for the audience to draw them in.
Headline • An effective headline is key with it being the eye catching point of the advert which draws an audience in and either engages or disengages them. • With the headline being effective this means the audience will look further into the advert and remember the advert.
Is It Memorable • If the advert is unique it is more likely to be memorable which is effective in advertising so the product/ service will be remembered, talked about, shared and therefore the service/ product will be used which is the aim of an advert.
Simple/ Not Overwhelming Or Confusing • If the advert is over complicated, what the advert is trying to communicate may not be communicated well to the audience. • Its good to get the audience thinking and not make it too simple. • But something that isn't relating to the product/ service at all can be confusing and disengaging therefore they miss the point of the advert. https://www.youtube.com/watch?v=-7xD924AJ2w
Calls The Audience To Action • If your ad calls the viewer to action they will instantly be engaged with the company/ campaign.
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