Be par t of the congress www.escardio.org Welcome An Introduction to ESC Congress 2020 – The Digital Experience: Prof Barbara Casadei, ESC President A View into the Scientific Programme – The Digital Experience: Prof Silvia Priori & Prof Marco Roffi, ESC Congress Programme Chairs An Outline of Industry Opportunities – The Digital Experience: Aoife Delmas, ESC Director Business Development Close
30 October 2019 Industry Site Visit
The ESC global community : a home for cardiology professionals worldwide
The Cutting Edge of Cardiology : a stage for new science, content, formats.
Impact : making a difference, improving practice through science and inspiration
March 2020: The Black Swan? March April May June
What does it mean? • It must not be “Congress as usual”… but in a digital format • It requires a different mind-set • It cannot “just” be a collection of science talks • It must be like “good television”
Enjoyment, participation, surprise, variety & choice + high-quality production Unique offer to global cardiology community: free access behind log-in
Build while flying: Evolve by doing o Broadcasting expertise o Online behaviour o Experience enhancers o Content priorities o Partnerships o Build in enjoyment!
ESC Congress 2020 – The Digital Experience will evoke emotion, engagement & action
ESC Congress 2020 – Programme Objectives To create, promote and deliver an exceptional scientific and educational programme in line with the ESC’s mission to reduce the burden of Cardiovascular Disease. Disseminate evidence-based scientific knowledge for better patient care Provide a most updated educational programme in cardiovascular disease Integrate translational and clinical science Present and discuss innovations in cardiovascular medicine
Be par t of the congress www.escardio.org Innovation at the service of Science The ESC Congress Programme Committee has assembled the very latest cardiovascular science and research, which will be presented over four days: Industry Industry partners will provide exclusive data and insights on their latest Groundbreaking science products and resources to facilitate daily practice and improve patient Practice-changing science outcomes presented by global experts Guidelines New ESC Clinical Practice Guidelines Topical tracks discussed by the Guidelines task force Specially designed tracks to guide you through a wealth of new science, Research including COVID-19 content Original research in the abstract programme – including the option to interact with the authors
Be par t of the congress www.escardio.org Digital formats with expert opinion and interaction Live Prime Time Programme Our Live Prime Time Programme will showcase time- sensitive content with Late-breaking science, Hotline, Special & Guideline sessions as well as dedicated Industry Sessions. Abstract-based Programme Main Programme Our dedicated abstract channel will be This multi-channel interface will be arranged displayed by track and include ePosters and by track and allow the audience to consult eAbstracts on demand as well as the information round-the-clock including opportunity to get in touch with our abstract webinars, industry content and other presenters. resources. Content will be available on demand with customised playlists released daily to drive users to specific resources for each topic.
ESC Congress 2020 – Challenging Times: Infinite Possibilities: Pivoting Content ESC Congress 2020 – EXISTING Programme Organisation 4 days 08:00 – 19:30 - 35 simultaneous lecture rooms Content • 299 sessions of 70 to 90 minutes - 1100 Invited Faculty ESC Congress 2020 – Digital version • 251 Abstract sessions = 4000 + Organisation – 4 days abstracts / 3000 presenters • Morning 08:00 – 12:00 – Topical Playlists • Afternoon 14:00 – 19:00 – ONLINE LIVE SHOW • Evening - all content of the day available as VOD Content • Restructure content for ONLINE Consumption • Delivery methods (Assisted Recording / Webinars / PPT Voice Over) • Faculty Confirmation - Instruction / Training and Support • Pre-event Upload – secure delivery
Programme Overview by Type – Daily Release of Content Guidelines Hotlines LIVE SHOW Industry Satellites Expert Sessions 14:00 – 19:00 Industry Q&A sessions Playlist Programme Topic Playlists 08:00 – 13:30 Main Programme VOD – Library consultation Abstract-based New content released daily & Programme Online Previous days content added (Live & Playlists) available 24h/24h
Be par t of the congress www.escardio.org Industry Sphere Industry Sphere - On Air is a dedicated webspace which will allow industry partners to host and showcase their latest innovations. This sophisticated tool will enable partners and attendees alike to interact via dynamic tools including a dedicated broadcasting channel for educational and marketing content, interactive meeting options, live chat functionality and much more! On Air - € 75,000 Features Company name/logo Company profile including product categories Document download area Virtual business card Analytics Industry Video On Demandsessions Q&A tool (1 to 1) Integrated broadcast channel to disseminate educational or marketing content (corporate video, workshops, product demonstration including external links) Interactive meeting tool (1 to many) Content available 24/24 over 4 days All prices are exclusive of VAT
Be par t of the congress www.escardio.org Industry Sphere Alternative Industry Sphere webspace opportunities are also available to suit all business needs and provide visibility to your company and your developments in the field: Basic - € 10,000 Standard - € 30,000 Features Features Company name/logo Company name/logo Company profile including product categories Company profile including product categories Document download area Document download area Contact Us Virtual business card Analytics Industry Video On Demandsessions Q&A tool (1 to 1) Content available 24/24 over 4 days All prices are exclusive of VAT
Be par t of the congress www.escardio.org Industry Sessions Our unique prime time channel will host the latest breakthroughs in cardiovascular science and will ensure maximum visibility for your findings. Broadcast your ground-breaking science to a global audience on our dedicated Live Programme. Industry Live • Prime time exposure (30 or 45mins) 13.15 to 13.45 Sunday, Monday & Tuesday only 15.30 to 16.00 from Saturday to Tuesday 17.00 to 17.30 from Saturday to Tuesday 18.45 to 19.30 from Saturday to Tuesday • Limited to one company per slot • Studio look & feel / Professional recording • Integrated in ESC Live Programme • Pre-recorded with live discussion (chat/Q&A) • CPC programme validation required • Video on Demand available after live in our Main Programme related topic track and on ESC365 • Webcast • Analytics 15 slots available in our ESC Live Programme Limited to 2 slots per company (allocated in line with our ESC Congress 2020 accrued point ranking) Live broadcast with live interaction €150,000 (30 mins) / €170,000 (45 mins) All prices are exclusive of VAT
Be par t of the congress www.escardio.org Industry Sessions Broadcast your pre-recorded sessions on our various Topic Channels during our prized lunch-time slots. Viewers will be able to watch specific Topic Channels included in our Main Programme depending on their areas of interest and interact with your expert panelists during your chosen time slot (3 simultaneous sessions by topic per slot). Sessions will subsequently be available on-demand and added to topic playlists for optimal visibility. Industry Q&A sessions • Pre-recorded session broadcast during dedicated lunch time slot (60 mins) with live Q&A interaction between panelists and audience: 12.15 to 13.15 from Saturday to Tuesday (multi-channels by topic) • Panel connected remotely (webcam & audio) • Video on demand available after broadcast in our Main Programme related topic track and on ESC 365 • CPC programme validation required • Webcast • Analytics 12 Topic Channels available in Main Programme Limited to 3 sessions per topic each day (allocated in line with ourESC Congress 2020 accrued point ranking) Video on Demand session streaming with liveQ&A €50,000 All prices are exclusive of VAT
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