How to Displa lay Multiple Ad Netwo works? What is an Ad Netw - - PowerPoint PPT Presentation

How to Displa Netwo

• What is an Ad Netw
• Popular Ad network
• How to integrate Ad

lay Multiple Ad works?

twork? rks Ad Networks

Revenu

There are three differ developers make re

Paid Apps- By sell

amount amount

Freemium Apps- M

and earn from in-ap features

In App Advertisem

show ads and you users click on ads.

nue Models

ferent ways app revenue from their apps elling apps for a fixed Make a free lite version app purchase for premium ment- Free Apps which u earn revenue when

Why Disp

Studies have found

for free to paid app

Most developers ha

run revenue from a run revenue from a than sales revenue

App piracy is a big

suffer from revenue with advertisement developers

splay Ads?

nd that ratio of downloads ps is 400:1. have noted that in long advertisement is more advertisement is more ue ig concern, paid apps ue loss due to it. Apps nts are safer option for

Growth of In A

A report published

predicted that In-Ap Overtake Online Di 2012. 2012.

The growth chart o

more and more ma advertising, which i effectively meaning app developers.

App Advertising

d by Flurry last year App Mobile Advertising will Display Ad Spend By

• n next slide shows how

arketers are using in app h improves CPM rate, ng increased revenue for

Growth of In A App Advertising

Ad networks vs

Once you decide to

your apps, next ste

• f ads you wish to

There are various A

There are various A

you to integrate thir your application wit about selling the ad invoices, or filling th

vs Your Own Ads

to integrate Ads within tep is to choose the type

• display

s Ad networks which allow s Ad networks which allow hird party advertising in to ithout having to worry advertising, collecting on the inventory

Ad networks vs

Or you may wish to Another option is to

allow you to integra within your app, ma within your app, ma is filled, while also

• wn ads within you

vs Your Own Ads

to show your own ads to use Ad Exchange, will rate multiple ad networks aking sure that inventory aking sure that inventory

• allowing you to run your
• ur apps.

Why Use A

Most Ad networks w

mechanism where spots. In general, it will be

In general, it will be

Ad network if you d advertisers, or have

You can always us

with Ad networks u server side scriptin

Ad Networks?

s work on bidding e advertisers bid for the ad be better option to use an be better option to use an don't have big ve your own ads. se your own ads along using Ad Exchange or ing

Mobile Ad

AdMob is one o

mobile advertising Google in 2009 advertising solutio advertising solutio platforms, includ webOS, Flash Lit and all standard mo

Ad Networks

• f the world's largest

platforms, acquired by 09. AdMob

• ffers

tions for many mobile tions for many mobile uding Android, iOS, ite, Windows Phone 7 mobile web browsers

Mobile Ad

iAd: iAd is a mobile

developed by Apple Touch, and iPad lin allowing third-party allowing third-party embed advertiseme

• applications. It is av

devices

Ad Networks

ile advertising platform ple Inc. for its iPhone, iPod line of mobile devices ty developers to directly ty developers to directly ments into their available only for Apple

Mobile Ad

Millennial Media is

independent mobile

• company. While Ad

little biased toward little biased toward platforms respectiv networks like millen inventory for all pla

Ad Networks

is one of the leading ile advertising platform AdMob and iAd considered rds Android and iOS rds Android and iOS tively, independent ad lennial media have good latforms.

Mobile Ad

InMobi: InMobi is a

independent mobile the world. InMobi is mobile ad network, mobile ad network, monetize their inve advertisers reach th

Ad Networks

another leading ile advertising network in i is a performance based k, which helps publishers k, which helps publishers ventory and helps their audience.

Mobile Ad

Few other leading Mo

Brightroll GreyStripe GreyStripe Jumptap MdotM MobClix ZestADZ

Ad Networks

Mobile Ad Networks are:

Why to use mult

A fill rate is the ratio

application request how many times it think it would be 10 This means, somet when they are supp

• bviously effects ho

make.

How do we choose

that has the highes high fill rate?

ltiple Ad Networks?

tio of how many times an sts to show an Ad and it actually shows up. You’d 100%, but it’s never 100%. etimes ads aren’t shown pposed to, which how much revenue you se one advertising platform est payouts but also has a

Using Multiple

Since it is hard to fi

has the highest pay we use Ad Exchan aggregator) like Ad aggregator) like Ad etc.

They allow you to i

networks within you inventory is filled, w run your own ads w

le Ad Networks

find an ad network that ayouts and 100% fill rate, nge(also called Ad dwhirl, Jumptab, Mobklix dwhirl, Jumptab, Mobklix integrate multiple ad

• ur app, making sure that

, while also allowing you to within your app.

Sum

Using In App Ads c

earn revenue from

Ad networks are pr

higher CPM in gen higher CPM in gen

Leading Ad networ

inMobi, Millennialm

Ad exchange allow

ad networks as we

mmary

can be good model to m your apps. preferred as they have neral neral

• rks are AdMob, iAd,

lmedia etc. ws you to have multiple ell as your own ads.

How to Displa Netwo

What is an Ad Netw Popular Ad networ

• Integrate Ad Netwo

lay Multiple Ad works?

etwork?

• rks
• rks

Ad Networ

• iAd
• AdMob
• AdWhril
• AdWhril
• rk integration

iAd int

Create a new project – S Add iAd framework to the

integration

Single View Application he project

iAd int

Click on “+”

integration

iAd int

Import iAd framework Create an object of ADBa variable and a function

integration

BannerView, a bool n

iAd int integration

iAd int

addBannerView just add t After this implements its D

integration

the banner on your view Delegate method that

iAd int

In your dealloc just releas

• bject

Run the app

integration

ase the adBannerView

iAd int

Setup iAd network to get real time

integration

me ad

AdMob i

Create an account with h Add an iPhone app and f

b integration

http://www.AdMob.com fill the required info

AdMob i

Download AdMob SDK Add SDK to project - Jus AdMob sdk folder into y

b integration

st drag and drop the

• you project

AdMob i

Integrate SDK

• add MessageUI.framework
• add AudioToolbox.framework
• SystemConfiguration.framework

– In your header file import GADBanner

b integration

erView.h and create an object of this

AdMob i

In your implementation file replace your registering you app. Write a function createAdMobView that

b integration

ur Admob_Id that you will get after t add AdMob in your view

AdMob i

Write delegate method of GADBannerV Run the app Run the app

b integration

rView

AdWhril

Create a AdWhril account – http://www. Login and Add application

• Copy the sdk key, we will use it in our

il integration

.adwhril.com r project.

AdWhril

In Ad Network Setting on AdMob click o will come then copy the Publisher Id

• n “Save Changes” button.

Now make AdMob on

il integration

• n “Not Configured”. A pop up window

Id that you will get from AdMob and click

AdWhril

Same way you can also configure your Download the AdWhril SDK

il integration

r House Ads that is your custom add

AdWhril

Just drag and drop the Adwhirl SDK to y

il integration

your project

AdWhril

Now you need to add following Fr

• AddressBook.framework
• CoreLocation.framework
• MapKit.framework
• MediaPlayer.framework
• MessageUI.framework
• SystemConfiguration.framwork
• iAd.framework
• libsqtile3.dylib
• libz.dylib

il integration

Framework rk

AdWhril

In Adwhirl there is folder adapters

In you header file import AdwhirlView an In you header file import AdwhirlView an

il integration

rs remove all the class except 5

and its delegate and its delegate

AdWhril

Make some changes in your implementa function just replace your SDK key

il integration

ntation class. In adWhirlApplicaionKey

AdWhril

Run the app

il integration

Usefu

You can download these sa http://www.techaheadcorp.c zip http://www.techaheadcorp.c .zip http://www.techaheadcorp.c For other technical queries developers@techaheadc

ful Links

sample codes from p.com/codesamples/adMob. p.com/codesamples/Adwhirl p.com/codesamples/iAd.zip s you can write to corp.com

Thank nk you