I want my MVP UX in the City - 20th April 2017 PILOT WORKS 1
Hello, I am Alastair from PILOT WORKS 2 PILOT WORKS alastair@pilot.works
What shall we build? 3 PILOT WORKS alastair@pilot.works
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My assumption You’re interested in ways to minimise time wasted making things that don’t create value or help you learn 5 PILOT WORKS alastair@pilot.works
Hypothesis If I show you the following statement then, on my count of three, 90% of you will stand up and shout ‘Hell yeah!’ because you agree (and it’s a bit of fun) 6 PILOT WORKS alastair@pilot.works
I’m interested in ways to minimise time wasted making things that don’t create value or help my team learn! 7 PILOT WORKS alastair@pilot.works
How? 8 PILOT WORKS alastair@pilot.works
Start with user needs. 9 PILOT WORKS alastair@pilot.works
Design Thinking 10 PILOT WORKS alastair@pilot.works
But… Someone’ s idea 11 PILOT WORKS alastair@pilot.works
But… Other ways? Someone’ s idea 12 PILOT WORKS alastair@pilot.works
But… Other ways? Someone’ s idea ? 13 PILOT WORKS alastair@pilot.works
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Nobody cared 18 PILOT WORKS alastair@pilot.works
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“ There is surely nothing quite so useless as doing with great efficiency what should not be done at all. Peter F. Drucker 20 PILOT WORKS alastair@pilot.works
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MVP Minimum Viable Product 22 PILOT WORKS alastair@pilot.works
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MVP Minimum Viable Product 24 PILOT WORKS alastair@pilot.works
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. o t d e e n Eric Reis t ’ n s e o D t c u d o r p a e b 25 PILOT WORKS alastair@pilot.works
Minimum viable product is the smallest possible product that is valuable , usable and feasible Marty Cagan Release #1 26 PILOT WORKS alastair@pilot.works
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To: Discovery team From: Dave - Head of Digital at Asis Subject: Pershop Dear team, As you know, we’re an online fashion and lifestyle retailer aimed at trendy 20 somethings. We want to launch a ‘personal shopper’ service on our site that uses bots and algorithms to recommend products through live chat-style ‘conversations’ with users. Kind of like Slack. We’ve run some numbers and think we can improve conversion by 5%! Please do some discovery so we can scope it and get started. Thanks! Dave PILOT WORKS alastair@pilot.works
Should we build it? Can we build it? 29 PILOT WORKS alastair@pilot.works
Where do we start? 30 PILOT WORKS alastair@pilot.works
Landing page or smoke test Step 1: Identify ‘leap of faith’ assumptions What has to be true for this to work? PILOT WORKS alastair@pilot.works
Time Out iPad app assumptions People will use the People need things People will want app repeatedly to do in London to browse things to do on an iPad People need help People will make finding things to People will choose purchases do they’ll like to download the through the app app 32 PILOT WORKS alastair@pilot.works
Exercise 1: Assumptions 3 mins In pairs Review the idea List 5 assumptions on your sheet Choose the riskiest 33 PILOT WORKS alastair@pilot.works
Some assumptions I made earlier 1. Trendy 20 somethings need help choosing clothes 2. They are looking for help 3. They will try the Pershop service 4. They will engage long enough to get suggestions 5. They will like the suggestions 6. A higher proportion will convert than normal 34 PILOT WORKS alastair@pilot.works
What next? 35 PILOT WORKS alastair@pilot.works
Step 2: Test riskiest assumptions using an MVP 36 PILOT WORKS alastair@pilot.works
Types of MVP Want it? Sell it first Prototype Manual Slice 37 PILOT WORKS alastair@pilot.works
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MVP type 1: Sell it first Landing page Video demo Crowd funding PILOT WORKS alastair@pilot.works
Sell it first MVP …some time later Reports aren’t quite ready, what were you hoping to do? Dear user Thanks for your suggestion Reports We now offer <Customers per day> What kind of report? reports. Customers per day Make a report Fake door PILOT WORKS alastair@pilot.works
Sell it first MVP Test appetite for the proposition, before you spend time on design Market/Need assumptions Idea assumptions Execution assumptions Effort PILOT WORKS alastair@pilot.works
Types of MVP Want it? Sell it first Prototype Manual Slice 46 PILOT WORKS alastair@pilot.works
Prototype MVP Paper Lo-fi Hi-fi ✓ collaborative ✓ flow and IA ✓ realistic reactions ✗ iteration/sharing ✗ realistic reactions ✗ too good? Faster Slower PILOT WORKS alastair@pilot.works
Prototype MVP Fake the experience and get feedback from users Market/Need assumptions Idea assumptions Execution assumptions Effort PILOT WORKS alastair@pilot.works
Types of MVP Want it? Sell it first Prototype Manual Slice 49 PILOT WORKS alastair@pilot.works
Manual MVP Concierge PILOT WORKS alastair@pilot.works
Manual MVP a.k.a Wizard of oz Flint-stoning PILOT WORKS alastair@pilot.works
Manual MVP Flintstoning PILOT WORKS alastair@pilot.works
Manual MVP Deliver the product or service by hand before investing in software Market/Need assumptions Idea assumptions Execution assumptions Effort PILOT WORKS alastair@pilot.works
Types of MVP Want it? Sell it first Prototype Manual Slice 54 PILOT WORKS alastair@pilot.works
Minimum viable product is the smallest possible product that is valuable , usable and feasible Marty Cagan A.K.A release #1 55 PILOT WORKS alastair@pilot.works
Slice MVP Not this slice This slice Delightful Delightful Usable Usable Valuable Valuable Feasible Feasible Via Jussi Pasanen, @jopas PILOT WORKS alastair@pilot.works
If you’re lucky http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp PILOT WORKS alastair@pilot.works
Choose your slice http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp PILOT WORKS alastair@pilot.works
Slice by Target user 59 PILOT WORKS alastair@pilot.works
Slice by Use case 60 PILOT WORKS alastair@pilot.works
Slice by Category 61 PILOT WORKS alastair@pilot.works
Slice by Location 62 PILOT WORKS alastair@pilot.works
Remove anything that does not A) Enable the user to achieve their goal B) Support the uniqueness of your value prop C) Help you test your assumptions 63 PILOT WORKS alastair@pilot.works
Slice MVP Create the smallest possible solution that’s valuable, usable and feasible Market assumptions Idea assumptions Execution assumptions £ Effort PILOT WORKS alastair@pilot.works
Types of MVP Want it? Sell it first Prototype Manual Slice 65 PILOT WORKS alastair@pilot.works
Designing your test 66 PILOT WORKS alastair@pilot.works
Hypothesis If I show you the following statement then, on my count of three, 90% of you will stand up and shout ‘Hell yeah!’ because you agree (and it’s a bit of fun) 67 PILOT WORKS alastair@pilot.works
Creating a hypothesis statement: Sell It First MVP If we send traffic from the homepage to iPad app landing page with a button to download the app then 10 percent of users will click the button because they see value in the app proposition 68 PILOT WORKS alastair@pilot.works
Creating a hypothesis statement: Prototype If we show our prototype to 6 urban mums who work out of the house then at least 4 will ask when they can use it for real because they see themselves using it 69 PILOT WORKS alastair@pilot.works
Eric Ries’ 3 As of metrics Actionable Clear cause and effect, timely Accessible Easily available to team Audit-able Recorded, verifiable 70 PILOT WORKS alastair@pilot.works
Exercise 2: MVP tests 15 mins • In your pairs • Choose an MVP test for your riskiest assumption • Describe your test by filling out the sheet • Finished? Do another using the back of the sheet. PILOT WORKS alastair@pilot.works
How was that? 72 PILOT WORKS alastair@pilot.works
Recap • Seek to minimise waste • Ask ‘Should we build it?’ • Identify riskiest assumptions • Test them using MVPs • Repeat! 73 PILOT WORKS alastair@pilot.works
Further reading @ericries @jboogie @tsharon @cagan 74 PILOT WORKS alastair@pilot.works
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