Deconstructing the MVP approach Alejandro Estringana Ruiz Tech - - PowerPoint PPT Presentation

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deconstructing the mvp approach alejandro estringana ruiz
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Deconstructing the MVP approach Alejandro Estringana Ruiz Tech - - PowerPoint PPT Presentation

Sep 06, 2023 514 likes •1.08k views

Deconstructing the MVP approach Alejandro Estringana Ruiz Tech Manager/Lead Engineer at THE ICONIC MVP (minimum viable product) ...maximum amount of validated learning about customers with the least effort Eric Ries on The Lean

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Deconstructing the MVP approach

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Alejandro Estringana Ruiz Tech Manager/Lead Engineer at THE ICONIC

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MVP (minimum viable product)

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“...maximum amount of validated learning about customers with the least effort”

Eric Ries on The Lean Start-up book

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The beginning

  • f the journey
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Bye uni…

…welcome to the “real world”

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Meet Bob

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50 minutes

Bob’s commuting problem

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Ideation phase

MVP team Non-MVP team

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MVP team Non-MVP team

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30 MINUTES

First iteration

50 MINUTES

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"I save 40 minutes a day, but the path isn't designed for skateboards."

Learnings

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20 MINUTES 50 MINUTES

Second iteration

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"Now I don't have problems with the path and I save 60 minutes a day. However, I get home tired."

Learnings

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10 MINUTES 50 MINUTES

Third iteration

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"Spot on!"

Learnings

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10 MINUTES 10 MINUTES

Many iterations later. . .

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Why do people still make cars?

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Value = ?

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Environment not suitable

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Common myth “MVP is something you do and never work

  • n it again”
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MVPs at THE ICONIC

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Project #1

Speed up return process

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CAR solution

  • Contact carrier API
  • Print label when packing that order.
  • Adapt fulfillment center packing process.
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How could we get to the skateboard in one iteration?

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What did we learn from this iteration?

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Key takeaways from this project

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If your solution is scalable it probably isn’t an MVP

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Iterate and learn as fast as you can

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Good intentions aren’t enough

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No attachment to the project

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Project #2 Reduce customer anxiety around returns

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  • Responsive Email Design
  • Automated tool observing returns statuses 24/7
  • Trigger email automatically

CAR solution

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How could we get to the skateboard in one iteration?

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How could we reduce complexity with emails?

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SMS

How could we reduce complexity with emails?

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What’s the alternative to check returns in real time?

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Check returns hourly

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Automated tool?

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Automated tool?

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What did we learn from this iteration?

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It’s about what and not about how

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Project #3 One hour delivery

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Our skateboard

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Our bicycle

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Think out of the box and get out of the comfort zone

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Close goals keep people more engaged

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MVP = Happy days?

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“If you're not embarrassed by the first version of your product, you’ve launched too late.”

Reid Hoffman Linkedln Co-founder

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THANK YOU

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Q & A

Alejandro Estringana Ruiz Alejandro.ruiz@theiconic.com.au