Who Wh o are you ou Su Suppor orti ting ng? ? - NON-PROFIT - - PowerPoint PPT Presentation

• NON-PROFIT ORGANISATION
• A COMMUNITY INCENTIVISED BUSINESS
• A CRICKET CLUB WITH AN EXCESS OF 200

MEMBERS AND CONTRIBUTORS.

• SUCCESSFUL JUNIOR AND FAMILY SET-UP WITH

THREE LEVEL 2 COACHES.

• A CLUB WHICH HAS BEEN CENTRAL TO THE

SUCCESS OF CRICKET IN THE SCARBOROUGH REGION.

• A CLUB THAT HAS GREAT LINKS WITH LOCAL

SCHOOLS AND SOCIAL MEDIA.

HTTPS://STAXTONCC.SECURE-CLUB.COM/DEFAULT.ASPX

Wh Who

• are you
• u Su

Suppor

• rti

ting ng? ?

WHY HY SPONSOR NSORING NG OR ADVERT ERTISIN ISING G WITH A LOCA CAL CRICKET ET CLUB IS BENE NEFIC FICIAL? IAL?

“I think when you compare the cost of advertising in local sports clubs to how much you’d spend on the equivalent reach through newspaper advertising, local door drops and other direct marketing you can see just how efficient a marketing tool sports clubs can be. The feel- good factor received by companies supporting amateur sports clubs is immeasurable and hard to replicate elsewhere. Our research shows that if you tell people about your support of a local club then positivity towards a brand goes up to around 70% of people saying they feel better about that brand. At its most basic level it’s a good way to spend part of your marketing budget but shout about it in your other forms of advertising elsewhere and it really gives you the chance to stand out from your competitors and get people feeling good about your company, brand or services.” Matthe thew w Court, t, Managing Direct ctor

• r,

, Grass ssroot Media

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WHY ADVERTISE ISE OR SPONSO NSOR R STAX AXTON CR CRIC ICKET ET CLU LUB?

Posit sitiv ive e Brand nd Envir ironmen

• nment
• Our members pay to come along and enjoy what they are doing; which is

either playing or watching cricket. There are studies showing a link between positive mindset and a positive association to a brand while viewing advertisements - we deliver this positive mindset by the bucketload!

Targe rgeted ed Audien ence

• If you are looking to target men under the aged 18-60 who live and could

make their purchases locally then we will work for you as these are who make up our audience (players and members).

• And you have the added bonus of our audience being community-focused

as they are involved with a community organisation (our club). Our audience is community-based, much like your customer base.

https://staxtoncc.secure-club.com/default.aspx

WHY ADVERTISE ISE OR SPONSO NSOR R STAX AXTON CR CRIC ICKET ET CLU LUB?

It Works ks

• A recent piece of research by a media company that did some consultancy work for us

suggests that 65% of members remember seeing last month’s BT Sport poster in their changing room.

Feel eel Good

• d Fact

ctor

• r
• 69% of the members surveyed, said knowing BT Sport was supporting the club financially

made them feel better about BT Sport. These numbers are just for changing room posters, they are likely to be much higher for advertising elsewhere in and around the club from a local firm because our members would be able to relate to you more.

• 0% said seeing BT Sport advertising in their club made them feel less positive about the

brand – yes, 0%. You just don’t get these numbers usually and it shows the power of advertising to people in a place that they care about.

Gua uarant ntee eed d to be Viewed

• Unlike many types of advertising, outdoor advertising like the ad’s around our clubhouse

and pitch (and sponsorship) are unavoidable. You have to see them whether you like it or not and this means high levels of recall for advertisers involved. You can’t turn the newspaper page to avoid our adverts. https://staxtoncc.secure-club.com/default.aspx

WHY ADVERTISE ISE OR SPONSO NSOR R STAX AXTON CR CRIC ICKET ET CLU LUB?

Opp ppor

• rtunities

tunities to suit t all level els s of budge dgets ts and nd brief iefs

• We don’t want people to just give us some money in exchange for some

space; we will ask you why you want to come on board and what your goals are. We will then go away and come up with a bespoke solution using all of our options to get the biggest bang for your buck.

• It might be as small as a page in our handbook, or a box on our website

right up to club sponsorship including naming rights to our ground or clubhouse.

• Put us to the test - give us a budget and some ideas on what you want to

achieve and we will come up with a proposal just for you. If you don’t like it, don’t buy it - there’s no commitment involved. All we ask is give us a chance to work for you, you’ll be surprised by what you get back.

https://staxtoncc.secure-club.com/default.aspx

Exclus usivi vity ty in your mark rket? et? Yes No No Positi tive environm

• nment?

ent? Yes Someti etimes es Positi tive mindse ndset? t? Yes Maybe Targeted d audience nce? Yes Olde der Does it work rk? Yes ? Feel good fa factor? r? Yes Not

• t really

Guarant nteed ed to be s seen? Yes No No Opportu tuni nities s for all budgets? ets? Yes Maybe Ad Added d va value? Yes Unlikely https: s://s //sta taxt xtonc

• ncc.

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COMPARI ARISON SON VS. LOCAL AL PRESS

Local Paper Advertising

WHAT OPPORTUNITIES DO WE HAVE AVAILABLE FOR YOU?

MA MAIN CLUB UB SPO PONSORSHIP ORSHIP

Our headli line ne packa kage is s for firms rms really wanti ting ng to get et their eir brand into

• the heart of the communi

niti ties es and sport.

• t. We w

want t a s sponsor nsor who is s willing ng to become an ambassa sador dor and endorse se our Crick cket et Club and in ret eturn urn we o

• ffer:

r: Opportu tunit nities s Ava vaila lable le;

• Playing & training kit sponsorship.
• Scorebox advertising.
• 3x1m ad site on clubhouse.
• Use of clubhouse & facilities for any required corporate events
• Press release including photo to local press.
• Everyday website coverage & weekly social media mentions.
• One page advert in league fixture booklet.
• Plaque commemorating the sponsorship to be displayed in a

prominent place on exterior of clubhouse.

Costs £ 2000 https:/ ://sta taxtoncc

• ncc.s

.sec ecure ure-club lub.c .com/def default ault.as .aspx

YOUT UTH DEVEL ELOPMENT PMENT SPO PONSOR OR

• The junior section is the lifeblood of any sports club no matter how large or small and ours is no

exception.

• In return for the price below you will have your logo on all youth team shirts & training kit,

mentions on our social media, a pitchside perimeter board, a bar poster, website advertisements and adverts in our league and club handbooks.

• Not only will your investment help the club and its juniors, but more importantly for you it gives

you the chance to gain brand endorsement from the parents who will be very appreciative of any support shown to their children’s club.

• We have three Level 2 Cricket specific coaches within the club, as well as links with Yorkshire

Cricket Board who use the clubs facilities throughout the summer period.

• Brilliant opportunity to throw your support into community sport and become the brand that

helps sustain participation within local sport.

Costs: £ 750

PITCH-SIDE IDE PERIME IMETER TER BOARDS RDS

• Seen by players and

spectators constantly during a game these are a fantastic way to get your association with our club out there to the audience.

• All 1m high and can be either

1.5 or 3m in width.

• Cost effective way to get your

brand in front of people. Costs: ts: 1. 1.5 m Year r 1 - £250, 0, Every y year ar after er that at £150 3m Y m Year ar 1 - £350, , every year ar after er that at £250

https://staxtoncc.secure-club.com/default.aspx

SHIRT T SPO PONSOR ORSHIP SHIP

Ideal if you really want to get associated with the club and be seen on a wider geographic scale than what the fixed sites at the club can offer. Our players play all

• ver North Yorkshire and the shirt sponsor

is likely to feature in match report picture in the local press giving you valuable branding coverage. Recommended if your goals is to increase brand awareness, or just get one up on your rivals! Only recommended for companies with logos that will be easily seen when printed in the newspapers. Also comes with a free shirt for you. Costs sts: £ 600 for adult teams £ 1000 for all teams at all age groups

https://staxtoncc.secure-club.com/default.aspx

CLUB UBHOU OUSE SE ADVERTS TS

• Seen by players, members and

spectators while they are in the bar having a drink or going to the toilet.

• Perfect if you want your brand to be

part of the conversation over a drink.

• Most viewings will be after fixtures

when majority of players and supporters come into the club for a drink or food. All A3 in size, in bar and toilet areas. Costs: £50 per panel Discounts available for multiple panels Larger sizes available if needed.

SCORE REBOX X SPO PONSORS ORSHIP HIP

The scoreboard is arguably the most important item a club provides to its players, it’s that important in cricket to know the score as it can be so complicated. The complicated nature of cricket scoring means players and spectators alike are constantly glancing over to it to the see the match situation. For this reason we are able to offer large format advertising options able to be seen by players and spectators. The picture to the right is our scoreboard which could feature you advertising board below. An exciting opportunity for your business to be at the focal point of a cricket fixture. Costs ts: Score

• re Box adver

ert t £ 350 Scoreboar

• reboard roof
• of adver

ert t £ 300

https://staxtoncc.secure-club.com/default.aspx

MA MATCH H SPO PONSOR ORSHIP HIP

We are able to offer low cost options for companies to sponsor our 1st and 2nd team matches on a match by match basis. Included:

• Space for advertising material on the week leading up to the match to be placed in a prominent

exterior position.

• Food and drinks for up to four guests to the match sponsored.
• Presentation photograph on our twitter feed (Over 500 Followers) and website leading into the

fixture.

• Name included in local social media reports.
• Website with over 3500 visitors.

Costs ts (per match): h): £100

EXT XTRA RA BENEFITS ITS

For any substantial deals we are prepared to distribute your marketing materials directly to our member base. This could be vouchers, loyalty cards etc. and gives you the chance to get your marketing not just in front of the audience at the ground, but also directly in to their hands. Also

• included

ded withi hin n the package age is;

• Free entrance into the presidents tent at our annual 6aside event.
• Free advertising of leaflets at the ground allowing you to provide more

information to potential new customers.

• Naming rights for our end of season awards.
• Wall of honour display near front entrance.
• Opportunity to connect more links to our community of Staxton.

https://staxtoncc.secure-club.com/default.aspx

STAXTON CRICKET CLUB - PUTTING YOUR BUSINESS AT THE HEART OF THE COMMUNITIES WE SERVE

Thank you for taking the time to read this presentation. We feel that if you are a business wanting to increase sales and/or awareness in the Scarborough region, then we can deliver you more value for money than any other more traditional media outlet available to you. For the price of a page in the local newspaper for a week, what could you get with us for a year?

Your contac act: t: Adam m Hargr grea eaves s Positio tion: n: Grants ts Of Officer cer Phone: e: 07425608 5608115 Email: l: staxtonc ncc@g @gmai mail.co .com https://staxtoncc.secure-club.com/default.aspx