Educating the Architects of the Mobile Economy: - - PowerPoint PPT Presentation

• Faculty of Computing & Information Technology

Educating the Architects of the Mobile Economy:

• Fisseha Mekuria (PhD.)

fmekuria@cit.mak.ac.ug

Faculty of Computing & IT, FCIT Makerere University Kampala, Uganda

W3C Workshop on the Role Mobile Technology in Fostering Social Development

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• Current Mobile Technologies & Services:

GSM/GPRS/EDGE/3G/ & Mobile TV

Operators are Comfortable with Voice & SMS services and revenues. Reasons NOT to Migrate to NG mobile Services.

Investment cost Unavailability of mobile Content & Innovative data services. Low subscriber base for mobile web & data services: Usability & Affordability.

Reluctance to support 3rd party content & service provider sector to grow: Fear of revenue sharing. Innovations on existing services: Context awareness.

• Voice

Data, SMS, MMS, e-mail Multimedia Games, GPS Web Services Terminals NMT, AMPS 4G/UMA Content CODECs DRM

Digital Systems AXE, GSM MSC,

UMTS SGSN GGSN MGW MSS

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8.11% 31.31% 24.04% 12.31% Struggling with funcionality/ usability of device Device mis-sold/ does not meet expectations Handset configuration/settins issue Phone has hardware fault Phone has software fault

Misunderstood 3G phones cost both Subscribers and Mobile Industry, a UK study ? Source WDSGlobal, UK, 2006

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• Long Term Solution

The MCASD Program: Motivations

Mobile is a Mass Market and an Enabler!

Harnessing mobile technology explosion in Dev. Regions:

Large no. of Mobile Application Software

Developers.

Mobile Content & Web-service Developers.

Mobile Usability & Research Lab Mobile Web & Social development Emergence of a Mobile Service & Content Provider Sector: Entrepreneurial Aspect.

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Educating the Architects of the Mobile Economy ! Three Pillars

Masters Curriculum in MCASD Mobile Lab.: R&D, Prototyping, Usability testing Research Group: Mobile Technology, Content & Services

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• MCASD Facilitating

Partnership for Technology Localization

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Average TCO (Total cost of ownership) for the lowest income group

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