SLIDE 19 Business Owner Perceptions of Region’s Economic Viability
Interview Viable Business In this Region Advantages of the Location Disadvantages Utilized Marketing Strategies 1 Don't impact the environment, retail such as payless shoes and dollar general, parks, tourist attractions such as nature tours, beaches to access, fast food Ability to accommodate hunters, fishers, outer banks visitors Only one way in and out
down the road, Insurance, can't rely on local employment, local government doesn't look
Word of mouth and good business 2 No faith in new business success, no people to support it Direct access to the lake and boat ramp, accommodate hunters, fishers, campers Flooding problems from the lake, rural location is sometimes hard to find Word of mouth and social media 3 Fast food Plenty of farm land, good people around, safety Medical care is over 60 miles away, water is under control so far but could become a problem Main grainery in the area, did not need marketing strategies 4 Ecotourism if the infrastructure was there to support it, bird watching, bear tours, refuge visitation, hunting and fishing, quality guide service Close to the lake, the outer banks, and the natural resources in the area Remoteness, lack of infrastructure, cell service, internet, lack of proximal health care Word of mouth 5 No business is profitable in this region Close to water, easy access for boats Daily aggravation No marketing 6 Marina already established. Internet, website with a link to financing, newspaper, radio, word
- f mouth, welcome bags for boaters traveling
into the area. 7 No infrastucture, very poor, cant support new business Scuppernong river produces good grapes, Winery next to the visitors center Convenience of more urban areas such as fast food and other services Community acceptance, word of mouth 8 Farming Close to the water, easy access for boats, 7-15 boats a week during shrimp season Small community, and it is getting smaller No real marketing strategies Natural Resource Based Terminology, Natural Resource Utilizers, Infrastructure related issues, Risks to their region and business