E c o no mic De ve lo pme nt Ro undta b le Planning Commission - PowerPoint PPT Presentation

E c o no mic De ve lo pme nt Ro undta b le Planning Commission Meeting January 21, 2020 1315 Nixon Rd. Mt. Shasta, CA 96067 1/22/2020 1

Purpo se a nd E xpe c ta tio ns • Overview of current economic status of the City of Mt. Shasta • Discuss perspectives on the current economy • Discuss 2045 vision and how we can move the economy in that direction • Future Events and Public Engagement 1/22/2020 2

Mt. Sha sta Ge ne ra l Pla n • City’s overall plan for development and growth • Contains elements addressing specific topics; land use, circulation, housing, etc. • Planning timeframe 25 years (2020 to 2045) • All input is used to develop goals, policies, and implementation measures 1/22/2020 3

E c o no mic De ve lo pme nt • A program, group of policies, or activities that seek to improve the economic well-being and quality of life for a community • Creating jobs • Retaining jobs • Provide a stable tax base • The economy is bigger than Mt. Shasta City Limits • We use regional (metropolitan/micropolitan) areas to gauge economic trends • Looking at industry/employment markets rather than individual cities (unless you are a big city) 1/22/2020 4

Wha t is a “Go o d Jo b ”? • A job that: • Wages and benefits are higher than current median • Lowers overall health risks to employees • Utilizes skills and higher education • We move from focusing on jobs to focusing on people 1/22/2020 5

2010 Mt. Sha sta Approx. 2,082 jobs Jobs By Sector (NAICS) Other: (under 5.0%) Healthcare and Social Services Arts, Entertainment, • 23% and Recreation Other Wholesale Trade • 28% Professional Services • Finance Insurance • Retail Trade 17% Public Administration 7% Educational Services Hospitality and Food Service 9% 16% 2010 Census 1/22/2020 6

2020 Mt. Sha sta Approx. 2,214 jobs Jobs By Sector (NAICS) Other: (under 3.5%) UP 5% Hospitality and Food Construction Service • 21% Wholesale Trade • Other Professional Services • 25% Public Administration • Retail Trade UP 3% 20% Arts, Entertainment, and Recreation 9% Educational Services Health Care and Social Services 9% 16% DOWN 7% American Community Survey: 2017 5-year Estimates 1/22/2020 7

2020 Median Income $34,813 2010 Median Income $38,504 1/22/2020 8

E duc a tio n Education Level (Over 25 years old) 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Less than High School High School Some College Associate Degree Bachelor Degree Graduate or Professional Degree 2010 2020 California (2018) 1/22/2020 9

E mplo yme nt & I nc o me T re nds • Movement to a more service-based economy • Hospitality, Food Service, & Retail • Lower education and skill level needed – underemployed • Lower wages • 45% of population is over 65 years old and has an income under $32,000 (California DACI Tool, 2019) • More likely to not be in workforce and on fixed income • 27% of residents self-report as retired (2018 Visioning Survey) 1/22/2020 10

Whe r e do the y c ome fr om? Whe r e do the y go? • 78% are driving alone; 9.5% work from home; 7.4% walked 1/22/2020 11

1/22/2020 12

Disc ussio n Sto p # 1 (10 minute s) • Does the current economic information match your perceptions? • What other thoughts do you have about the current economy? • Are we missing data or information? 1/22/2020 13

Mt. Sha sta 2045 1/22/2020 14

Mt. Sha sta 2045 • Vibrant Downtown • Retail Centers: What are they? Where are they? • Employment Districts • Where are we making space for industry types and growth? • Minimize industry impact on the environment • City Fiscal Health (Not Covered Today) • City revenues • City expenditures 1/22/2020 15

• Retail is the sale of goods and services in small quantities to final consumers Do wnto wn • Neighborhood goods and services (groceries, florists, dry cleaners, salons) a nd Re ta il • Food and beverage Ce nte rs • General Merchandise, Apparel, Furniture, & Other • These need customers, and sometimes lots of them 1/22/2020 16

Disruption Bridges • E-Commerce • Unique Experiences (Placemaking) • Spending Habits • Flexible uses and retail centers • Time • Cost • Walkability and Biking • Seasonality • E-Commerce 1/22/2020 17

Disc ussio n Sto p # 2 (10 minute s) • What are the retail needs of Mt. Shasta and the surrounding area? • What other strategies will help improve our downtown and retail? 1/22/2020 18

E mplo yme nt Ce nte rs • Industry areas and jobs which focus on creating products and services that are exported out of the area • Quality of Life improvement • Wages and Benefits • Health Risks in Workplace • Permanent, year-round employment • Focus on regional specialization – What can we do or make here that no one else can? 1/22/2020 19

I mpro ving E mplo yme nt Oppo rtunitie s • Business Climate • Regulations and Permitting • Culture • Community Perception • Capital and Investment • Financial Resources • Connection and Coaching • Networking • Business Skillsets 1/22/2020 20

Disc ussio n Sto p # 3 (10 minute s) • What is the community perception of business development in Mt. Shasta? • From your perspective, how can the City of Mt. Shasta better support businesses? • What other information do we need moving forward? 1/22/2020 21

F uture Pub lic E ng a g e me nt 1/22/2020 22

Suppo rtive Re a ding • Local Entrepreneurial Ecosystem Toolkit (November 2019) • Heidi Pickman and Susan Brown • Planning for Resilient Retail Landscape: PAS Memo Jan/Feb 2020 • Advancing the Economic Development Element in Comprehensive Plans: PAS Memo Jan/Feb 2017 1/22/2020 23