E c o no mic De ve lo pme nt Ro undta b le Planning Commission - - PowerPoint PPT Presentation

E c o no mic De ve lo pme nt Ro undta b le

Planning Commission Meeting January 21, 2020 1315 Nixon Rd.

• Mt. Shasta, CA 96067

1/22/2020 1

Purpo se a nd E xpe c ta tio ns

• Overview of current economic status of the City of Mt. Shasta
• Discuss perspectives on the current economy
• Discuss 2045 vision and how we can move the economy in that direction
• Future Events and Public Engagement

1/22/2020 2

• Mt. Sha sta Ge ne ra l Pla n
• City’s overall plan for development

and growth

• Contains elements addressing

specific topics; land use, circulation, housing, etc.

• Planning timeframe 25 years (2020 to

2045)

• All input is used to develop goals,

policies, and implementation measures

1/22/2020 3

E c o no mic De ve lo pme nt

• A program, group of policies, or activities that seek to improve the

economic well-being and quality of life for a community

• Creating jobs
• Retaining jobs
• Provide a stable tax base
• The economy is bigger than Mt. Shasta City Limits
• We use regional (metropolitan/micropolitan) areas to gauge economic trends
• Looking at industry/employment markets rather than individual cities (unless

you are a big city)

1/22/2020 4

Wha t is a “Go o d Jo b ”?

• A job that:
• Wages and benefits are higher

than current median

• Lowers overall health risks to

employees

• Utilizes skills and higher education
• We move from focusing on jobs to

focusing on people

1/22/2020 5

2010 Mt. Sha sta

Healthcare and Social Services 23% Retail Trade 17% Hospitality and Food Service 16% Educational Services 9% Public Administration 7% Other 28%

Jobs By Sector (NAICS)

2010 Census Other: (under 5.0%)

• Arts, Entertainment,

and Recreation

• Wholesale Trade
• Professional Services
• Finance Insurance
• Approx. 2,082 jobs

1/22/2020 6

2020 Mt. Sha sta

Hospitality and Food Service 21% Retail Trade 20% Health Care and Social Services 16% Educational Services 9% Arts, Entertainment, and Recreation 9% Other 25%

Jobs By Sector (NAICS)

UP 5% UP 3% DOWN 7%

American Community Survey: 2017 5-year Estimates Other: (under 3.5%)

• Construction
• Wholesale Trade
• Professional Services
• Public Administration
• Approx. 2,214 jobs

1/22/2020 7

2010 Median Income $38,504 2020 Median Income $34,813

1/22/2020 8

E duc a tio n

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Less than High School High School Some College Associate Degree Bachelor Degree Graduate or Professional Degree

Education Level (Over 25 years old)

2010 2020 California (2018) 1/22/2020 9

E mplo yme nt & I nc o me T re nds

• Movement to a more service-based economy
• Hospitality, Food Service, & Retail
• Lower education and skill level needed – underemployed
• Lower wages
• 45% of population is over 65 years old and has an income under

$32,000 (California DACI Tool, 2019)

• More likely to not be in workforce and on fixed income
• 27% of residents self-report as retired (2018

Visioning Survey)

1/22/2020 10

Whe r e do the y c ome fr

• m? Whe r

e do the y go?

• 78% are driving alone; 9.5% work from home; 7.4% walked

1/22/2020 11

1/22/2020 12

Disc ussio n Sto p # 1 (10 minute s)

• Does the current economic information match your perceptions?
• What other thoughts do you have about the current economy?
• Are we missing data or information?

1/22/2020 13

• Mt. Sha sta 2045

1/22/2020 14

• Mt. Sha sta 2045
• Vibrant Downtown
• Retail Centers: What are they? Where are they?
• Employment Districts
• Where are we making space for industry types and growth?
• Minimize industry impact on the environment
• City Fiscal Health (Not Covered Today)
• City revenues
• City expenditures

1/22/2020 15

Do wnto wn a nd Re ta il Ce nte rs

• Retail is the sale of goods and services in small quantities

to final consumers

• Neighborhood goods and services (groceries, florists,

dry cleaners, salons)

• Food and beverage
• General Merchandise, Apparel, Furniture, & Other
• These need customers, and sometimes lots of them

1/22/2020 16

Disruption

• E-Commerce
• Spending Habits
• Time
• Cost
• Seasonality

Bridges

• Unique Experiences

(Placemaking)

• Flexible uses and retail centers
• Walkability and Biking
• E-Commerce

1/22/2020 17

Disc ussio n Sto p # 2 (10 minute s)

• What are the retail needs of Mt. Shasta and the surrounding area?
• What other strategies will help improve our downtown and retail?

1/22/2020 18

E mplo yme nt Ce nte rs

• Industry areas and jobs which focus on creating products and services that are

exported out of the area

• Quality of Life improvement
• Wages and Benefits
• Health Risks in Workplace
• Permanent, year-round employment
• Focus on regional specialization – What can we do or make here that no one else

can?

1/22/2020 19

I mpro ving E mplo yme nt Oppo rtunitie s

• Business Climate
• Regulations and Permitting
• Culture
• Community Perception
• Capital and Investment
• Financial Resources
• Connection and Coaching
• Networking
• Business Skillsets

1/22/2020 20

Disc ussio n Sto p # 3 (10 minute s)

• What is the community perception of business development in Mt.

Shasta?

• From your perspective, how can the City of Mt. Shasta better support

businesses?

• What other information do we need moving forward?

1/22/2020 21

F uture Pub lic E ng a g e me nt

1/22/2020 22

Suppo rtive Re a ding

• Local Entrepreneurial Ecosystem Toolkit (November 2019)
• Heidi Pickman and Susan Brown
• Planning for Resilient Retail Landscape: PAS Memo Jan/Feb 2020
• Advancing the Economic Development Element in Comprehensive

Plans: PAS Memo Jan/Feb 2017

1/22/2020 23