Downtown NoMi The Study Area The Marketing Plan Process Strengths, - PowerPoint PPT Presentation

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Strategic Marketing Plan Downtown NoMi The Study Area The Marketing Plan Process Strengths, Weaknesses, Situation Analysis Objectives Evaluation Strategies Tactics & Budget Opportunities & Threats Community Intercept Merchant

Strategic Marketing Plan Downtown NoMi The Study Area The Marketing Plan Process Strengths, Weaknesses, Situation Analysis Objectives Evaluation Strategies Tactics & Budget Opportunities & Threats
Community Intercept Merchant Survey & Survey Survey Public Input Like MOST about Downtown Word of Mouth NoMi … was the most Art • common way that Restaurants • event attendees Stores (Vintage shops) • heard about events Parking • Convenient • 76% reported that Like LEAST about Downtown they would consider NoMi … moving to Downtown Parking • NoMi if there were Lack of Restaurants • Most responded that residential options Lacking aesthetic/look • available. they would like to see Traffic signage • restaurants /cafes and Stores • bar/lounges open in the NoMi downtown
CRA Goals = Marketing Plan Objectives, Strategies, Tactic & Budget
Identity & Branding Positioning for Growth

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