Roch chester D Downtown A Alliance ce Downtown Rochester Events- - - PowerPoint PPT Presentation

Roch chester D Downtown A Alliance ce

Downtown Rochester Events- The Planned & Unplanned

JENNA BOWMAN, Executive Director LAURA ENGELMAN, Community Engagement Manager

OVER ERVIEW EW

• What is the Rochester Downtown Alliance (RDA)?
• RDA Event Planning
• Overcoming Unexpected Challenges During Events
• Q&A

SPECIAL S L SER ERVICE D E DISTRI RICT & B BUD UDGET ET

RDA office Corner of 3rd St. & Broadway Entry to office

RDA STAFF FF

2016 C 2016 COM OMMUNITY SURVEY

I a I am a ( (check all t l that apply ly):

• Rochester

er Area ea R Residen ent – 90. 90.53 53%

• Mayo Clinic Employee – 34.85%
• Mayo Patient – 23.67%
• Downtown Employee – 24.81%
• Visitor – 2.84%
• Companion/Caregiver – 1.70%

Age ge R Range ge:

• Under 18 – 4.73%
• 18-24 – 5.30%
• 25

25-34 4 – 29.73% 73%

• 35-44 – 24.62%
• 45-54 – 14.20%
• 55-64 – 14.39%
• 65+ - 7.01%

Gende nder:

• Male – 32.12%
• Fem

emale e – 67. 67.88 88%

528 T Total R Responses

2016 C 2016 COM OMMUNITY SURVEY

Do y

• you
• u t

typic icall ally y com

• me

downto town f for:

• Eating

g – 88.95% 95%

• Event – 77.91%
• Drinking – 59.30%
• Services – 35.47%
• Shopping – 34.88%

What a t are y you

• ur f

r favori rite th things a about t dow

• wnto

town?

• Dining O

Options – 75. 75.91% 91%

• Free parking on nights & weekends

– 73.23%

• Locally owned businesses – 65.77%
• Event offerings – 45.12%
• Entertainment offerings – 28.49%
• Public Art – 24.47%
• Shopping Options – 13.19%
• Wide variety of services – 9.94%
• Other – 9.37%
• Others Include
• Public Library (many comments)
• Rochester Art Center
• Rochester Farmers Market

What are y e your ur f favorit ite ev e even ents t to a attend nd in down wntown wn?

• Thursdays o
• n F

First & t & 3rd – 87.78% 78%

• SocialICE – 45.69%
• Oktoberfest – 24.25%
• Dogs Downtown – 15.63%
• Sidewalk Sale – 14.83%
• Movies in the Park – 14.63%
• Other – 13.83%
• Pridefest – 13.23%
• STYLE on the Plaza – 9.62%
• Boys & Girls Club Chili Challenge – 9.62%
• UMR Connects – 8.82%
• Zumba on the Plaza – 6.81%
• Harmony for Mayo – 6.61%
• Other
• Down by the Riverside
• Library Events
• Americana Showcase
• Civic Theater shows

2016 C 2016 COM OMMUNITY SURVEY

I am looki king f g for t things gs t to do:

• :
• On the w

e weeken ends – 89.08% 08%

• At night – 68.42%
• During the day –

32.16%

Where d do y you g u get y your ur inf nform rmation n about d downtown?

• Soc
• cia

ial M Med edia – 79. 79.69% 69%

• Websites – 49.80%
• Local Newspaper – 34.77%
• TV – 24.02%
• Radio – 22.85%
• Other – 12.11%
• Information Kiosk – 2.15%

How o w or h how w would y you l like to to get get to to a and around downto town?

• Drive

ve – 39.43% 43%

• Walk – 30.67%
• Public Transit – 10.86
• Other – 10.48
• Bike – 8.57%
• Others Include
• Uber/Lyft
• Drive then walk

downtown

• All modes

slide slide

EVE VENTS

• Create. Pl
• Plan. Ex

Execu

• cute. Revi

view.

Thur hursda days on

• n

Firs rst & & 3rd

rd

FAST F T FAC ACTS TS

• Every Thursday, June-August
• 115 vendors weekly
• Live music performances on 2 stages, 3 times a day
• Estimated 20,000-30,000 people attend each week

MISSI SSION

• To produce a summer market and music

festival that creates vibrancy in the downtown area. OBJEC ECTIVES ES

• Create a community gathering place for area

residents, visitors, and the downtown workforce.

• Deliver engaging entertainment and activities

for event attendees.

• Provide vendors the opportunity to showcase

and sell one-of-a-kind product and services.

Plan anning Ti Timeline

JANUA UARY

• Applications become available online
• Vendors submit applications and product photos
• Event intern application collection
• Seek event sponsors

FEBRUA UARY

• Applications open
• Event intern application review

MARC RCH

• Initial vendor application deadline
• Jury is formed to review vendor applications
• Event interns hired
• Start planning Themed Thursdays

APRIL

• Acceptance letters and booth assignments sent to

vendors

• Finalize group volunteers
• Hire event staff

MAY AY

• Initial vendor payments due
• Applications reopen for waiting list
• Event interns start
• Confirm event logistics including trash, restrooms,

tables/chairs, etc. JUNE NE

• Thursdays on First kicks off
• Applications remain open for waitlist
• Weekly staff check-in/debrief

Plan anning Ti Timeline

JULY LY

• Second half vendor payments due
• Thursdays on First continues
• Applications remain open for waitlist
• Weekly staff check-in/debrief

AUGUST

• Thursdays on First continues/ends
• Email out vendor feedback survey
• Weekly staff check-in/debrief
• Event interns done

SEPTEMB MBER

• Financial (Q3) wrap up
• Event season debrief meeting
• Analyze vendor survey feedback

OCTOBER

• Set 2017 budget expenses and revenue expectations

NOVE OVEMBER

• Break-

DEC ECEM EMBER ER

• Update vendor applications
• Send out email to past vendors regarding 2017

application dates

• Secure restrooms, trash, tables and chairs for the next

summer

• Post event intern job opportunity for upcoming

summer

CRISIS P PLANNING WEAT ATHER

Event Th Threats ts

Ev Event S Site Resou

• urce

ces

When t things s don

• n’t g

t go

• ac

according t g to

• plan

an...

We Weather

PROTESTS

STYLE on the Plaza Thursdays on First SocialICE

Other er

Protesters

Unexpected Entertainment

Solicitation

Conflict

Event R t Revie iew

• Staff Debrief Meeting
• Event Recap Packet
• Partnership Recaps

THAN HANK Y YOU

www.DowntownRochesterMN.com