Roch chester D Downtown A Alliance ce Downtown Rochester Events- - PowerPoint PPT Presentation

Roch chester D Downtown A Alliance ce Downtown Rochester Events- The Planned & Unplanned JENNA BOWMAN, Executive Director LAURA ENGELMAN, Community Engagement Manager

OVER ERVIEW EW • What is the Rochester Downtown Alliance (RDA)? • RDA Event Planning • Overcoming Unexpected Challenges During Events • Q&A

SPECIAL S L SER ERVICE D E DISTRI RICT & B BUD UDGET ET

RDA STAFF FF RDA office Corner of 3 rd St. & Broadway Entry to office

2016 C 2016 COM OMMUNITY SURVEY 528 T Total R Responses Gende nder: • Male – 32.12% I a I am a ( (check all t l that apply ly): • Fem emale e – 67. 67.88 88% • Rochester er Area ea R Residen ent – 90. 90.53 53% Age ge R Range ge: • Mayo Clinic Employee – 34.85% • Under 18 – 4.73% • Mayo Patient – 23.67% • 18-24 – 5.30% • Downtown Employee – 24.81% • 25 25-34 4 – 29.73% 73% • Visitor – 2.84% • 35-44 – 24.62% • Companion/Caregiver – 1.70% • 45-54 – 14.20% • 55-64 – 14.39% • 65+ - 7.01%

2016 C 2016 COM OMMUNITY SURVEY What are y e your ur f favorit ite ev e even ents t to a attend nd in down wntown wn? What a t are y you our f r favori rite th things a about t dow ownto town? Thursdays o on F First & t & 3 rd – 87.78% 78% • Dining O Options – 75. 75.91% 91% SocialICE – 45.69% • • Oktoberfest – 24.25% Free parking on nights & weekends • • – 73.23% Dogs Downtown – 15.63% • Locally owned businesses – 65.77% Sidewalk Sale – 14.83% • • Event offerings – 45.12% Movies in the Park – 14.63% • • Other – 13.83% Entertainment offerings – 28.49% • • Do y o you ou t typic icall ally y com ome Pridefest – 13.23% • Public Art – 24.47% • downto town f for: STYLE on the Plaza – 9.62% • Shopping Options – 13.19% • Boys & Girls Club Chili Challenge – 9.62% • • Eating g – 88.95% 95% Wide variety of services – 9.94% • UMR Connects – 8.82% • Other – 9.37% • Zumba on the Plaza – 6.81% • Event – 77.91% • Others Include • Harmony for Mayo – 6.61% • • Drinking – 59.30% Public Library (many comments) Other • • Down by the Riverside • Rochester Art Center • • Services – 35.47% Library Events • Rochester Farmers Market Americana Showcase • • Civic Theater shows • Shopping – 34.88% •

2016 C 2016 COM OMMUNITY SURVEY How o w or h how w would y you l like to get to get to to a and around Where d do y you g u get y your ur downto town? inf nform rmation n about d downtown? • Drive ve – 39.43% 43% • Soc ocia ial M Med edia – 79. 79.69% 69% • Walk – 30.67% • Websites – 49.80% I am looki king f g for t things gs t to • Public Transit – 10.86 do: o: • Local Newspaper – 34.77% • Other – 10.48 • TV – 24.02% • On the w e weeken ends – • Bike – 8.57% 89.08% 08% • Radio – 22.85% • Others Include • At night – 68.42% • Uber/Lyft • Other – 12.11% • Drive then walk • During the day – • Information Kiosk – 2.15% downtown 32.16% • All modes

slide EVE VENTS Create. Pl Plan. Ex Execu cute. Revi view. slide

Thur hursda days on on & 3 rd rd Firs rst &

MISSI SSION To produce a summer market and music • festival that creates vibrancy in the downtown area. OBJEC ECTIVES ES Create a community gathering place for area • residents, visitors, and the downtown workforce. FAST F T FAC ACTS TS Deliver engaging entertainment and activities • Every Thursday, June-August • for event attendees. 115 vendors weekly • Provide vendors the opportunity to showcase • Live music performances on 2 stages, 3 times a day • and sell one-of-a-kind product and services. Estimated 20,000-30,000 people attend each week •

Plan anning Ti Timeline APRIL JANUA UARY Acceptance letters and booth assignments sent to Applications become available online • • vendors Vendors submit applications and product photos • Finalize group volunteers Event intern application collection • • Hire event staff Seek event sponsors • • MAY AY FEBRUA UARY Initial vendor payments due Applications open • • Applications reopen for waiting list Event intern application review • • Event interns start • Confirm event logistics including trash, restrooms, MARC RCH • tables/chairs, etc. Initial vendor application deadline • Jury is formed to review vendor applications • JUNE NE Event interns hired • Thursdays on First kicks off Start planning Themed Thursdays • • Applications remain open for waitlist • Weekly staff check-in/debrief •

Plan anning Ti Timeline JULY LY OCTOBER Second half vendor payments due Set 2017 budget expenses and revenue expectations • • Thursdays on First continues • Applications remain open for waitlist NOVE OVEMBER • Weekly staff check-in/debrief -Break- • AUGUST DEC ECEM EMBER ER Thursdays on First continues/ends Update vendor applications • • Email out vendor feedback survey Send out email to past vendors regarding 2017 • • Weekly staff check-in/debrief application dates • Event interns done Secure restrooms, trash, tables and chairs for the next • • summer SEPTEMB MBER Post event intern job opportunity for upcoming • Financial (Q3) wrap up summer • Event season debrief meeting • Analyze vendor survey feedback •

Event Th Threats ts WEAT ATHER CRISIS P PLANNING

Ev Event S Site Resou ource ces

When t things s don on’t g t go o ac according t g to o plan an...

We Weather Thursdays on First STYLE on the Plaza PROTESTS SocialICE

Other er Unexpected Protesters Entertainment Conflict Solicitation

Event R t Revie iew • Staff Debrief Meeting • Event Recap Packet • Partnership Recaps

THAN HANK Y YOU www.DowntownRochesterMN.com