Background The St. Petersburg Downtown Partnership organized a - - PDF document

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5/11/2017 Background The St. Petersburg Downtown Partnership organized a coalition of several downtown organizations in the fall of 1995 to address downtown circulation. The result was the creation of the Looper downtown trolley as a

SLIDE 1

5/11/2017 1

Background

 The St. Petersburg Downtown Partnership organized a

coalition of several downtown organizations in the fall of 1995 to address downtown circulation.

 The result was the creation of the Looper downtown trolley

as a public-private partnership that continues to evolve.

 The Looper Group’s biggest partners are PSTA and the City

f St. Petersburg. Its director is shared staff with the St.

Petersburg Downtown Partnership.

SLIDE 2

5/11/2017 2

The Looper Group, Inc.

 Launched on February 15, 1996; First day of service

was April 2, 1996.

 Incorporated as a 501(c)(6), separate from the St.

Petersburg Downtown Partnership.

 The St. Petersburg Downtown Partnership TMO is

the administrator of the Looper trolley.

Services

The Looper Group, Inc. serves the City of St. Petersburg in 2 ways that maximize fiscal efficiency: 1) Fixed route service every day – Downtown Looper

 Free Fare Zone (18% of our passengers use the FFZ).  Partner with PSTA in the UPASS program. Select

customers ride free.

 Park by the month in City facilities. Ride for free.

2) Charters

 Park ‘n Ride to major events (Baseball, Grand Prix,

Ribfest, etc.); The City is the Looper Group’s largest customer and receives discounted rates.

 Private charters for special occasions and corporate

events.

SLIDE 3

5/11/2017 3

A Public/ Private Partnership

The St. Petersburg Trolley is supported by:

 City of St. Petersburg  Pinellas Suncoast Transit Authority  Florida Department of Transportation  St. Petersburg Downtown Partnership, Inc.  St. Petersburg College  USF St. Petersburg  20 private sector businesses

Our Stakeholders and Advertisers

AARP 400 Beach Seafood & Tap House American Stage Bella Brava Café Gala City of St. Petersburg Courtyard Marriott Discover Downtown Guide & Map Florida Department of Transportation Florida Holocaust Museum Hampton Inn & Suites Hilton St. Petersburg Museum of Fine Arts Parkshore Grill Pinellas Suncoast Transit Authority Renaissance Vinoy Resort & Golf Club Salvador Dali Museum

St. Petersburg College

Stillwaters Tavern

St. Petersburg Downtown Partnership

Sundial The Birchwood The Hanger The Moon Under Water The Florida Orchestra USF St. Petersburg

SLIDE 4

5/11/2017 4

FY2016 Income – Cash and In Kind

$454,866 $140,000 $230,937 Total $8 25,8 0 3

Income from the City of St. Petersburg includes $164,000 towards the purchase price of a new trolley

City of St. Petersburg - 55% PSTA - 17% Private Sector - 28%

FY2016 Income – City of St. Petersburg Cash and In Kind

CHARTER Cash - $112,158 Shuttles to Major Events In Kind - $41,886 Maintenance DOWNTOWN LOOPER Cash - $189,630 In Kind - $84,196 Maintenance In Kind - $26,996 Marketing Total - $454,8 66

Charter - 34% Downtown Looper - 66%

SLIDE 5

5/11/2017 5

Our Fleet

We have 7 trolleys and 1 tram

 4 air-conditioned vehicles  3 open air vehicles  1 tram that can be combined with an open air vehicle

Mixed ownership / mixed uses

2 air conditioned trolleys leased to The Looper Group by PSTA (fixed route service only)

SLIDE 6

5/11/2017 6

2 air conditioned trolleys owned by The Looper Group (fixed route service, special event shuttle & private charter)

3 open air trolleys and 1 tram owned by the City of St. Petersburg (special event shuttle & private charter)

SLIDE 7

5/11/2017 7

Ridership

10/ 1/ 2015 – 9/ 30/ 2016 Total: 109,857

 Fixed Route Downtown Looper

48,869

 Park ‘n Ride to major events

60,857

Current Initiatives

 JPA with FDOT a)

Sunshine City Car Free Living Campaign

Regional Fare Integration

 Explore options for service improvements a)

Develop our partnership with PSTA, FDOT and the City of St. Petersburg

Expand route and hours of service

Increase annual revenue hours from 5,642 to 16,800

Passengers ride free

 Position ourselves for the opening of the new Pier

SLIDE 8

5/11/2017 8

Eric Carlson Transportation Director

St. Petersburg Downtown Partnership, Inc.

244 Second Ave. N., Ste. 201

St. Petersburg, FL 33701

5/11/2017 1

Background

 The St. Petersburg Downtown Partnership organized a

coalition of several downtown organizations in the fall of 1995 to address downtown circulation.

 The result was the creation of the Looper downtown trolley

as a public-private partnership that continues to evolve.

 The Looper Group’s biggest partners are PSTA and the City

Petersburg Downtown Partnership.

5/11/2017 2

The Looper Group, Inc.

 Launched on February 15, 1996; First day of service

was April 2, 1996.

 Incorporated as a 501(c)(6), separate from the St.

Petersburg Downtown Partnership.

 The St. Petersburg Downtown Partnership TMO is

the administrator of the Looper trolley.

Services

The Looper Group, Inc. serves the City of St. Petersburg in 2 ways that maximize fiscal efficiency: 1) Fixed route service every day – Downtown Looper

 Free Fare Zone (18% of our passengers use the FFZ).  Partner with PSTA in the UPASS program. Select

customers ride free.

 Park by the month in City facilities. Ride for free.

2) Charters

 Park ‘n Ride to major events (Baseball, Grand Prix,

Ribfest, etc.); The City is the Looper Group’s largest customer and receives discounted rates.

 Private charters for special occasions and corporate

events.

5/11/2017 3

A Public/ Private Partnership

The St. Petersburg Trolley is supported by:

 City of St. Petersburg  Pinellas Suncoast Transit Authority  Florida Department of Transportation  St. Petersburg Downtown Partnership, Inc.  St. Petersburg College  USF St. Petersburg  20 private sector businesses

Our Stakeholders and Advertisers

Stillwaters Tavern

Sundial The Birchwood The Hanger The Moon Under Water The Florida Orchestra USF St. Petersburg

5/11/2017 4

FY2016 Income – Cash and In Kind

Income from the City of St. Petersburg includes $164,000 towards the purchase price of a new trolley

FY2016 Income – City of St. Petersburg Cash and In Kind

5/11/2017 5

Our Fleet

We have 7 trolleys and 1 tram

 4 air-conditioned vehicles  3 open air vehicles  1 tram that can be combined with an open air vehicle

Mixed ownership / mixed uses

2 air conditioned trolleys leased to The Looper Group by PSTA (fixed route service only)

5/11/2017 6

2 air conditioned trolleys owned by The Looper Group (fixed route service, special event shuttle & private charter)

3 open air trolleys and 1 tram owned by the City of St. Petersburg (special event shuttle & private charter)

5/11/2017 7

Ridership

10/ 1/ 2015 – 9/ 30/ 2016 Total: 109,857

 Fixed Route Downtown Looper

48,869

 Park ‘n Ride to major events

60,857

Current Initiatives

Sunshine City Car Free Living Campaign

Regional Fare Integration

Develop our partnership with PSTA, FDOT and the City of St. Petersburg

Expand route and hours of service

Increase annual revenue hours from 5,642 to 16,800

Passengers ride free

5/11/2017 8

Eric Carlson Transportation Director

244 Second Ave. N., Ste. 201

727-821-5166 727-896-6302 fax eric@stpetepartnership.org www.StPetePartnership.org www.StPeteTrolley.com