Econo nomi mic De Develo lopme ment nt o on n the he N - - PowerPoint PPT Presentation

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Econo nomi mic De Develo lopme ment nt o on n the he N - - PowerPoint PPT Presentation

Feb 28, 2023 243 likes •799 views

Econo nomi mic De Develo lopme ment nt o on n the he N North S h Sho hore Matt Smith Senior Economic Development Planner Metropoli litan A n Area P Pla lanni nning ng Counc ncil l Regional planning agency for Metro

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Econo nomi mic De Develo lopme ment nt o

  • n

n the he N North S h Sho hore

Matt Smith Senior Economic Development Planner

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Metropoli litan A n Area P Pla lanni nning ng Counc ncil l

Regional planning agency for Metro Boston

101 cities and towns

Mission: Promote smart growth and regional collaboration Guided by regional plan: MetroFuture

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30-year plan for region Guides work in all areas of agency Supports mission through promotion of:

Smart growth Efficient transportation systems Improved education of residents Increase in equitable economic development opportunities for prosperity

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MetroFuture: P : Prosperity Go y Goals ls

Metro Boston will be globally competitive in the knowledge economy Small business owners and entrepreneurs will plan a major role in the region’s economy and innovation. Businesses will grow expeditiously thanks to consistent and predictable economic development policies set by an informed public sector. A strong supply of educated and skilled workers – of all ages – will encourage businesses to locate and expand here. More minority and immigrant workers will have opportunities to advance on the career ladder, acquire assets, and build wealth. More people will take advantage of the region’s artistic and cultural resources.

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Wha hat i is e econo nomi mic d develo lopme ment nt?

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Jobs ¡ Workforce ¡ Training ¡ Housing ¡ Transporta5on ¡ Quality ¡of ¡Life ¡

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Shi hifts i in t n thi hinki nking ng: : Old ld v

  • vs. N

. New E Econo nomy y

The Old Economy

Companies attract workers

– Worker mobility

Job growth (numbers) most important Commercial Development

The New Economy

Workers attract companies

– Corporate mobility

Income growth (quality jobs) more important Community Development

– Equitable growth

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The he N North S h Sho hore

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Me MetroFuture

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BIG P IG PIC ICTUR URE: : Gu Guiding ng E Econo nomi mic De Develo lopme ment nt

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Jobs ¡ Workforce ¡ Training ¡ Housing ¡ Transporta5on ¡ Quality ¡of ¡Life ¡ Jobs ¡ Workforce ¡ Training ¡

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Labor M Market B Blu lueprint nt

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Strategies f for jo job g growth h

Focus business recruitment efforts towards critical and emerging industry sectors

Continue to develop employer partnerships for each of the critical industries Identify and market vacant spaces, and development sites

Tailor workforce training programs to critical industries

Pursue apprenticeship training Support expansion of math and English language skills training and connect students with employers

Incorporate foundational skills training into all programs (e.g. interview skills, business etiquette)

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Econo nomi mic De Develo lopme ment nt: : The he L Larger P Pla lanni nning ng P Perspective

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De Demo mographi hic s shi hifts w will i ll impact econo nomi mic g growth h

Slow growth is in store if region continues to lose population to other states. Attracting and retaining more young people (future workforce) is critical to a growing economy

Baby Boomers retiring

New housing demand will outpace population growth due to declining household size.

Population is aging Younger families having fewer kids

Housing location and affordability is crucial

Multifamily housing needed.

– Near services – Near transportation

“Senior sell off” may provide most single family needed by younger families

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Jobs ¡ Workforce ¡ Training ¡ Housing ¡ Transporta5on ¡ Quality ¡of ¡Life ¡ Quality ¡of ¡Life ¡ Transporta5on ¡ Housing ¡

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How a and nd w whe here t to g grow? Locally a lly and nd R Regiona nally lly

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Priority ma y mapping ng t to g guide g growth h

Identify locations for growth (and preservation) North Shore Planning Project:

Priority sites identified for 6 communities: Beverly, Danvers, Hamilton, Ipswich, Salem, Wenham Priority mapping in remaining 10 communities underway.

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The he c competitive v valu lue o

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Do Downt ntowns ns

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Do Downt ntown u n urban r n rena naissanc nce und nderway y

Active, amenity rich, transit accessible, pedestrian-

  • riented urban environments increasingly attractive.
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Housing ng/li lifestyle yle p preferenc nces ali ligne ned. .

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Walk lkable le e environme nment nts

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Active, a , ame meni nity r y rich p h pla laces

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Conne nnected p pla laces

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North S h Sho hore o

  • ffers ma

many y Do Downt ntown e n environme nment nts

Boston and Inner Core Cities are increasingly expensive. North Shore has many that are served by transit:

Downtowns: Salem, Lynn, Beverly, Gloucester Town Centers/Villages: Hamilton, Manchester by the Sea, Rockport

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North S h Sho hore Do Downt ntowns ns: : Quali lity o y of L Life

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Resident ntial d l diversity y

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Conne nnected t to jo jobs

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Conc ncent ntrations ns o

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retail l ame meni nities a and nd p programmi mming ng

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Cult ltural a l and nd r recreationa nal l ame meni nities

Historic Downtowns Recreation

Beaches Boating

Major Theaters

Lynn Auditorium The Cabot Shalin Liu Performance Center

Museums

Peabody Essex Museum Cape Ann Museum

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Do Downt ntown O n Opportuni nity: y: Home me t to ma many ne y new i immi mmigrant nts

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Workf kforce t traini ning ng a and nd b busine ness resour resources ces

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Opportuni nity e y exists f for s signi nificant nt downt ntown g n growth: h:

RECENT AND ONGOING PLANNING EFFORTS Lynn

Building on the Vision for Downtown Lynn

Salem

Point Neighborhood Vision and Action Plan Point Neighborhood Corridor Study

Beverly

Beverly Bass River District Vision & Action Plan

Peabody

Main Street Corridor Study

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…and nd i in T n Town C n Cent nters

RECENT AND ONGOING PLANNING EFFORTS Downtown Hamilton Vision and Action Plan Danvers

Waterfront Village Plan and Zoning Maple Street Mixed Use Tapleyville District Vision and Action Plan

Rockport Downtown Zoning

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Do Downt ntowns ns: : Othe her E Econo nomi mic b bene nefits

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The he e econo nomi mics o

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dens nsity y

Lower maintenance costs Housing affordability Transportation choice Environmental Consolidated/co-located services

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Fiscal B l Bene nefits: : The he v valu lue o

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dens nsity. .

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Economic ¡ Development ¡

Jobs ¡ Workforce ¡ Training ¡ Housing ¡ Transporta5on ¡ Quality ¡of ¡Life ¡

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How t to a achi hieve r result lts?

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Coordina nation i n is c critical l

Public ¡ Sector ¡ Private ¡ Sector ¡ Non ¡ Profits ¡ Residents ¡

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Pla lan w n withi hin r n regiona nal c l cont ntext

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In Invest i in ho n housing ng

Provide a diversity of housing options to support workforce throughout the region:

Market and affordable units Range of unit types (multifamily) Rental and Ownership

Zone to encourage housing

Allow Multifamily 40R Smart Growth Zoning Districts (near transit) Compact Neighborhood Zoning

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In Invest i in, a n, and nd a advocate f for, , improved t trans nsportation n

Rail Bus and shuttle service Pedestrian and Bicycle Complete Streets Ferry service (unique opportunity)

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WHAT ARE THOSE ELEMENTS?

In Invest i in p n pla lace a and nd li livabili lity y

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WHAT ARE THOSE ELEMENTS?

Enc ncourage lo local b l busine nesses. .

Main Streets Façade improvements programs Small business loans Etc.

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Market lo local a l and nd r regiona nal a l assets

Provide incentives when needed

Publicly-owned land TIF

Market Priority Sites Regional Branding

Consistent messaging Ex> Red Line Life Sciences Corridor

Coordinate marketing

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Gr Grow s sma marter: S : Suburban Inf n Infill ll

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Gr Grow R Regiona nally lly, L , Locally & lly & E Equitably ly Gr Grow R Regiona nally lly

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Tha hank y nk you. .