Dl Dlya ya vsej ej sem emji ji! Dlya vsej ej sem emji ji! - PowerPoint PPT Presentation

Brand Dl Dlya ya vsej ej sem emji ji!

Dlya vsej ej sem emji ji! Positioning: regional popular brand Customer’s benefits Strengths Price Traditional dairy products at affordable prices. Vibrant packaging design in retro style awakens positive associations in consumer’s mind related Design to dairy products popular in Soviet times, which were natural, tasty and affordable. Taste A quality, healthy and delicious product. We use high quality, safe, and natural raw materials Popular products enjoying customer loyalty. only.

Dlya vsej ej sem emji ji! PRODUCT VARIETY 2,5% fat pasteurized GOST compliant milk 4% fat classic ryazhenka (baked milk) 2,5% fat kefir Packaging: polypack Packaging: polypack Packaging: polypack Volume: 0,5L, 0,9 L, 1L Volume: 0,5L Volume: 0,5L, 0,9 L, 1L Shelf life: 5 days stored at between +2 0 C Shelf life: 5 days stored at between +2 0 C Shelf life: 5 days stored at between +2 0 C and +6 0 C and +6 0 C and +6 0 C 20% fat classic sour cream 15% fat classic sour cream 4,5% fat vanilla cheese curd Packaging: polypack Packaging: polypack Packaging: foil Weight: 250 g Weight: 250 g Weight: 100 g Shelf life: 7 days stored at between +2 0 C Shelf life: 7 days stored at between +2 0 C Shelf life: 3 days stored at between +0 0 C and +6 0 C and +6 0 C and +2 0 C

Dlya vsej ej sem emji ji! TARGET AUDIENCE • 89% of customers are women, the major age group – over 46 years old (46%), • Over half are married (57%), • Income mostly low (2-5 thousand rubles – 32%) and lower than average (5-10 thousand rubles – 38%), • Occupation blue collar workers (24%), retirees (22%), specialists (19%).

Dlya vsej ej sem emji ji! MARKETING SUPPORT

Dlya vsej ej sem emji ji! CONTACTS “Milkom” JSC , 426039, The Russian Federation, The Udmurt Republic, Izhevsk, Votkinskoe shosse street, 178. Sales department phone: +7 (3412) 20 44 55 “Hot line” phone : 8 800 200 11 79 e-mail: milkom@mtk-komos.ru