Digital Magazine Design Page Make A Plan Plan 1.1 1.2 1.3 1.5 - - PowerPoint PPT Presentation

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May 23, 2023 37 likes •120 views

1.0 Digital Magazine Design Page Make A Plan Plan 1.1 1.2 1.3 1.5 1.6 1.4 Structure Navigatjon Creatjve Content Communicatjon Statjstjcs UI + UX Strategy Assets User Test Styles Six steps to success Wendy Corbetu Digital,

SLIDE 1

Digital Magazine Design Make A Plan

1.5

User Test UI + UX Navigatjon Structure

1.1

Strategy

Communicatjon

1.2

Creatjve Assets

1.3

Wendy Corbetu Digital, November 2019

1.4

Content Styles Statjstjcs

1.6 1.0

Page Plan

Six steps to success

SLIDE 2

1 2 3 4 5 6 > > > > > > >

Page Plan Page Plan Page Plan Page Plan Page Plan Page Plan

UI + UX Navigatjon Structure

1.1

Wendy Corbetu Digital, November 2019

SLIDE 3

Strategy

Communicatjon

1.2

Wendy Corbetu Digital, November 2019

Think about the Customer Journey

Create the right communication for the right message for the right part of a customer journey. Awareness (educatjonal, thought leadership, branding); Prospectjve customer (informatjon, promotjon); *Actual Customer (reinforce value, right choice).

Where to start?

Define search terms Write search terms/keyword phrases for each page

SLIDE 4

Creatjve Assets

1.3

Wendy Corbetu Digital, November 2019

News artjcles, features, educatjonal posts Graphics Photographs Illustratjons Animated GIFs Infographics Videos Digital posters, banners and adverts Slideshows

highly visual with very litule text

Simple interactjve games and quizzes

lighthearted, good for social channels

and customer experience (CX)

SLIDE 5

1.4

Content Styles

Grid/layout Navigation/UX Headings Article Styles Fonts Colours Check content styles in Wordpress themes

SLIDE 6

Experiment...

SLIDE 7

1.5

User Test

Wendy Corbetu Digital, November 2019

https://www.nngroup.com/articles/empathy-mapping/ “Traditjonal empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. Empathy maps provide a glance into who a user is as a whole and are not chronological or sequentjal”.

SLIDE 8

Statjstjcs

1.6

Wendy Corbetu Digital, November 2019

Digital Magazine Design Make A Plan

1.5

1.1

1.2

1.3

1.4

1.6 1.0

Six steps to success

1 2 3 4 5 6 > > > > > > >

Page Plan Page Plan Page Plan Page Plan Page Plan Page Plan

1.1

1.2

Think about the Customer Journey

Create the right communication for the right message for the right part of a customer journey. *Awareness (educatjonal, thought leadership, branding); *Prospectjve customer (informatjon, promotjon); *Actual Customer (reinforce value, right choice).

Where to start?

Define search terms Write search terms/keyword phrases for each page

1.3

News artjcles, features, educatjonal posts Graphics Photographs Illustratjons Animated GIFs Infographics Videos Digital posters, banners and adverts Slideshows

Simple interactjve games and quizzes

and customer experience (CX)

1.4

Grid/layout Navigation/UX Headings Article Styles Fonts Colours Check content styles in Wordpress themes

Experiment...

1.5

https://www.nngroup.com/articles/empathy-mapping/ “Traditjonal empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. Empathy maps provide a glance into who a user is as a whole and are not chronological or sequentjal”.

1.6

Measure performance in the Wordpress dashboard What determines sucess? [Set goals at the beginning].

Create the right communication for the right message for the right part of a customer journey. Awareness (educatjonal, thought leadership, branding); Prospectjve customer (informatjon, promotjon); *Actual Customer (reinforce value, right choice).