1.0 Digital Magazine Design Page Make A Plan Plan 1.1 1.2 1.3 1.5 1.6 1.4 Structure Navigatjon Creatjve Content Communicatjon Statjstjcs UI + UX Strategy Assets User Test Styles Six steps to success Wendy Corbetu Digital, November 2019
2 3 Page > Page Plan Plan > > 1 4 > Page Page Plan Plan > > 5 1.1 6 > Structure Page Page Navigatjon Plan Plan UI + UX Wendy Corbetu Digital, November 2019
1.2 Where to start? Communicatjon Strategy Think about the Customer Journey Define search Create the right communication for the right terms message for the right part of a customer journey. *Awareness (educatjonal, thought leadership, branding); *Prospectjve customer (informatjon, promotjon); *Actual Customer (reinforce value, right choice). Write search terms/keyword phrases for each page Wendy Corbetu Digital, November 2019
1.3 News artjcles, features, educatjonal posts Creatjve Graphics Assets Photographs Illustratjons Animated GIFs Infographics Videos Digital posters, banners and adverts Slideshows - highly visual with very litule text Simple interactjve games and quizzes - lighthearted, good for social channels and customer experience (CX) Wendy Corbetu Digital, November 2019
1.4 Content Styles Grid/layout Navigation/UX Headings Article Styles Fonts Check content styles Colours in Wordpress themes
Experiment...
1.5 User Test “Traditjonal empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. Empathy maps provide a glance into who a user is as a whole and are not chronological or sequentjal”. https://www.nngroup.com/articles/empathy-mapping/ Wendy Corbetu Digital, November 2019
1.6 Statjstjcs Measure performance in the Wordpress dashboard What determines sucess? [Set goals at the beginning]. Wendy Corbetu Digital, November 2019
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