Table&of&Contents 1. Walmart)GameCenter)Magazine)Media)Kit - - PowerPoint PPT Presentation

1. Walmart)GameCenter)Magazine)Media)Kit 2. Walmart)GameCenter)Magazine)Publishing)Schedule 3. Walmart)GameCenter)Magazine)Rate)Card 4. Accessories)and)Hardware 5. EGM)Digital)Guarantee)Program)Pricing 6. EGM)Digital)Guarantee)Program)Reader)Profile 7. EGMNOW)Added)Value)Support)for)Digital)Guarantee)Programs

Table&of&Contents

2018 Walmart GameCenter Magazine Media Information

Source: Walmart GameCenter readership survey – May 2018

OWN OVER 10 CONSOLE GAMES

70%

SELF-DESCRIBED HARDCORE GAMERS

61.6%

TOT AL NUMBER OF GAMERS WHO ENGAGE OUR EGM MEDIA CONTENT ANNUALL Y

30,000,000

PRE-ORDER GAMES

64%

AGE 18-35

77%

MALE

91.5%

FEMALE

8.5 %

70%

GAME AT LEAST 8+ HOURS EACH WEEK

88%

PROVIDE BUYING INFO TO OTHERS

CONSOLE GAMES PURCHASED/YEAR

12+

WOULD RECOMMEND CONTENT TO FRIENDS

97%

OWN A NEW NEXT-GEN GAME SYSTEM

89%

PURCHASE GAMES BASED ON WGC CONTENT

80%

Core Gaming Audience Habits

Source: Walmart GameCenter readership survey – May 2018

WHAT INFLUENCES A NEW CONSOLE BUYING DECISION

TOT AL NUMBER OF GAMERS WHO ENGAGE OUR EGM MEDIA CONTENT ANNUALL Y

30,000,000

CURRENTL Y OWN

65.4%

PLAN TO BUY

30%

88%

PROVIDE BUYING INFO TO OTHERS

Core Gaming Next-Gen System Ownership

CURRENTL Y OWN

62.6%

PLAN TO BUY

36%

SOFTWARE BUNDLE 65.2% GIFT CARD 28% DOLLARS OFF 53.6% GIFT WITH PURCHASE 44.4%

CURRENTL Y OWN

28.8%

PLAN TO BUY

34 %

CURRENTL Y OWN

40.5%

PLAN TO BUY

17.9 %

PC / MAC Gaming SYSTEM

• Walmart GameCenter Magazine has been continuously published for 6+ years.
• Published 9 times per year.
• The exclusive video game content voice for Walmart stores nationwide.
• Print gaming readership base in excess of 350K per issue.
• Distributed from the video game end-cap at over 3,000 Walmart store locations

nationwide.

• Digital distribution for mobile, tablet and computer devices.

• Currently has a print readership base in excess of 350K per issue.
• Published four times per year.
• Distributed from the the video game end-cap at over 3,000 Walmart store

locations nationwide.

• Digital distribution for mobile, tablet and computer devices.
• Bonus distribution at major comic and video game events across the country.
• GEEK magazine focuses on movies, PC games, video games, technology,

gadgets and the overall GEEK lifestyle.

PRESENTS

• Distributed from the video game end-cap at over 3,000 Walmart store locations nationwide.
• Only video game magazine published in the United States, written exclusively for Mom and Dad.
• Contains page after page of information on the latest games and game systems—an important

reference designed to assist families in finding products that are both fun and age-appropriate.

• Total print circulation is 150K, with an additional digital circulation of 300K.
• Digital distribution for mobile, tablet and computer devices.
• Release is perfectly timed at the beginning of the holiday shopping season.
• Published specifically for parents to help them find the best games that are right for their

family.

• Inside each issue, parents will also find helpful articles explaining the ins and outs about

hundreds of ESRB-approved games, as well as features on peripherals.

• EGM Digital Guarantee Program manages multiple channels that use content to lead

gaming social readers to click to action (CTA).

• EGM produces 500+ pieces of content per month.
• EGM delivers 1+ million video views per month.
• Content is delivered via vertical social channels with the EGM Social Network.
• Branded EGMNOW page on title as part of program.
• Purchase CTA included in social post and stories.
• Sold on a guarantee only. Never guess how many gamers will be driven to your purchase

pages.

Promoted 50+ million Walmart impressions Produced over one million clicks from qualified gamers to purchase pages at Walmart.com Generated 10,000+ story posts on social media Opportunities to extend reach as needed

Social Media Management

Inside the EGMNOW Website

RECOMMENDED CONTENT Suggestions based on user preferences VERTICAL PRESENTATION Follow content streams by brand PARTNER SITES Quickly follow other brands CONTENT LISTING All content is organized by brand/user UPDATES AND NOTIFICATIONS Users are alerted when content is added PRODUCT INFORMATION Box art, purchase links, and other info USER CUSTOMIZATION Connect to specific pages for updates PRODUCT INFORMATION Box art, purchase links, and other info

THANK YOU!

For More Information: Jeffrey Eisenberg jeisenberg@adplayerz.com (818) 439-5547

! ! ! !

2018%Publishing%Schedule%(effective(6*5*18)%

! !

For!production!questions,!please!contact!either:! Elizabeth!Scott,!Operations!and!Promotions!Manager,!at!elizabeth.scott@adplayerz.com,!or! Marc!Camron,!Production!Specialist,!at!marc.camron@egmnow.net.!

%

Issue% Cover%Date% Special%Sections% Space%Closing% Materials%Due% In=Store%Date% 57% June/July!2018! ! 5/18/18! 5/25/18! 6/26/18! 58% August!2018! ! 6/15/18! 6/22/18! 7/24/18! 59% September!2018!

Video!Game!and!Computer! Game!Accessories/Hardware!

7/13/18! 7/20/18! 8/21/18! 4% Fall! New$York$Comic-Con$ bonus$distribution!$

Walmart$GameCenter! Geek%Magazine% Accessories/Hardware$and$PC$ Gaming$Coverage$

8/17/18! 8/24/18! 9/25/18! 60% October!2018! ! 8/17/18! 8/24/18! 9/25/18! 61% November!2018!

Video!Game!and!Computer! Game!Accessories/Hardware!

9/14/18! 9/21/18! 10/23/18! 7% Parent’s!Guide!to! Video!Games!

Holiday!Buyers!Guide! &!Accessories/Hardware!

9/14/18! 9/21/18! 10/23/18! 62% December!2018!

Holiday!Buyers!Guide! &!Accessories/Hardware!

10/12/18! 10/19/18! 11/20/18! 5% Winter!

Walmart$GameCenter! Geek%Magazine% Holiday!Buyers!Guide$ Accessories/Hardware$and$PC$ Gaming$Coverage!

11/2/18! 11/9/18! 12/11/18!

! ! !

!

Rate!Card!#6!

Effective(September(2017(

! ! ! !

• !

All!advertisements!placed!will!appear!in!both!the!print!and!all!digital!editions!of!Walmart!GameCenter!Magazine.!Advertisers!must! provide!creative!for!both!the!print!and!digital!editions.!

• !

Advertisements!cannot!be!cancelled!once!the!space!closing!date!has!passed.!

• !

Walmart!has!final!approval!on!all!advertising!creative!appearing!in!the!magazine.!

! ! ! ! ! ! ! ! !

For!Advertising!Information:! Jeffrey!Eisenberg! jeisenberg@adplayerz.com! ! For!Production!Information:! Elizabeth!Scott! Elizabeth.scott@adplayerz.com! Space! 1x! 3x! 6x! 12x! 24x! Full!Page! $28,600! $27,170! $25,812! $24,521! $23,295! 2/3!Page! $22,880! $21,736! $20,649! $19,616! $18,636! ½!Page! $18,590! $17,661! $16,777! $15,939! $15,142! 1/3!Page! $14,300! $13,585! $12,906! $12,261! $11,648! Cover!2! $31,460! $29,887! $28,393! $26,973! $25,625! Cover!3! $31,460! $29,887! $28,393! $26,973! $25,625! Back!Cover! $34,320! $32,604! $30,974! $29,425! $27,954!

Accessories( and( Hardware

!

**All$products$listed$in$the$magazine$must$either$be$available$for$purchase$at$Walmart$stores$or$on$Walmart.com.$$ **Special$rates$are$only$available$for$accessory$and$hardware$specific$advertising.$

!

HOLIDAY(SPECIAL(ACCESSORIES(AND(HARDWARE(( MARKETING(OPPORTUNITIES!(

The(Holidays(are(coming(soon!( ( (

REACH! Walmart! Gamers! and! Parents! by! advertising! in! Walmart! GameCenter! magazine! (November! and! December)! and! the! Walmart! Parents’! Guide! to! Video! Games! (November),! in! these! three! special! holidays! buyer’s! guides! for! your!accessories!and!hardware.!! !

• !

November! issue! of! Walmart! GameCenter! magazine!in!stores!and!digitally!10/23/18.!

• !

Holiday!Edition!of!the!Walmart!Parents’!Guide! to! Video! Games! in! stores! and! digitally! 10/23/18.!

• !

December! issue! of! Walmart! GameCenter! magazine!in!stores!and!digitally!11/20/18.!! !

All(advertisers(will(receive(2(listings((75K100( words,(plus(image)(per(page(booked(in(each( issue.( ( Special(rates(for(these(three(issues:(

( Our(normal(rate(is($28,600(net(per(page,( however,(we(can(extend(you(a(special(rate(of( $12,000(net(per(page**,(plus(the(two(product( listings(in(each(issue,(in(which(you(advertise.( ! ! !

Example(of(a(Listing!

( Examples:(

• !

Book!a!page!in!the!November!and! December!issues!of!Walmart! GameCenter!magazine,!and!a!page!in! the!Holiday!edition!of!the!Walmart! Parents’!Guide!to!Video!Games,!and! you!will!receive!2!listings!in!each!of!the! three!issues.!

• !

Book!a!page!in!the!December!issue!of! Walmart!GameCenter!magazine,!and!a! page!in!the!Holiday!edition!of!the! Walmart!Parents’!Guide!to!Video! Games,!and!you!will!receive!2!listings!in! both!the!December!issue!and!the! Holiday!Parents’!Guide.!! ( ( ! ! For(advertising(questions:( Jeffrey!Eisenberg! jeisenberg@adplayerz.com! ! For(creative(questions:( Elizabeth!Scott!

Elizabeth.scott@adplayerz.com!

! For(listing(questions:( Marc!Camron! Marc.camron@egmnow.net (

! ! ! !

2018%Publishing%Schedule%(effective(6*5*18)%

! !

For!production!questions,!please!contact!either:! Elizabeth!Scott,!Operations!and!Promotions!Manager,!at!elizabeth.scott@adplayerz.com,!or! Marc!Camron,!Production!Specialist,!at!marc.camron@egmnow.net.!

%

Issue% Cover%Date% Special%Sections% Space%Closing% Materials%Due% In=Store%Date% 57% June/July!2018! ! 5/18/18! 5/25/18! 6/26/18! 58% August!2018! ! 6/15/18! 6/22/18! 7/24/18! 59% September%2018%

Video%Game%and%Computer% Game%Accessories/Hardware%

7/13/18% 7/20/18% 8/21/18% 4% Fall% New(York(Comic*Con( bonus(distribution!(

Walmart(GameCenter% Geek%Magazine% Accessories/Hardware(and(PC( Gaming(Coverage(

8/17/18% 8/24/18% 9/25/18% 60% October!2018! ! 8/17/18! 8/24/18! 9/25/18! 61% November%2018%

Video%Game%and%Computer% Game%Accessories/Hardware%

9/14/18% 9/21/18% 10/23/18% 7% Parent’s%Guide%to% Video%Games%

Holiday%Buyers%Guide% &%Accessories/Hardware%

9/14/18% 9/21/18% 10/23/18% 62% December%2018%

Holiday%Buyers%Guide% &%Accessories/Hardware%

10/12/18% 10/19/18% 11/20/18% 5% Winter%

Walmart(GameCenter% Geek%Magazine% Holiday%Buyers%Guide( Accessories/Hardware(and(PC( Gaming(Coverage%

11/2/18% 11/9/18% 12/11/18%

EGM$Digital$Guarantee$ Program$Pricing

Digital'Guarantee'Pricing

Ad'Title

Publisher Space'Type

Frequency Month Art'Due Start' Date End'Date VALUE Impressions Total'Cost' (net)

Billing'Date

EGM'Digital'Guarantee' Performance'Program' EGMNOW.com'and'EGM' Social'Newsfeeds Impressions Full'Month TBD EGM'Digital'Guarantee' Performance'Program' EGMNOW.com'and'EGM' Social'Newsfeeds Impressions Full'Month TBD EGM'Digital'Guarantee' Performance'Program' EGMNOW.com'and'EGM' Social'Newsfeeds Impressions Full'Month TBD EGM'Digital'Guarantee' Performance'Program' EGMNOW.com'and'EGM' Social'Newsfeeds Impressions Full'Month TBD EGM'Digital'Guarantee' Performance'Program' EGMNOW.com'and'EGM' Social'Newsfeeds Impressions Full'Month TBD EGM'Digital'Guarantee' Performance'Program' EGMNOW.com'and'EGM' Social'Newsfeeds Impressions Full'Month TBD Until' Completed $7,500.00 Minimum'5,000' clicks'to' purchase'Pages' at'Determined' Retailer'or' location 5,000.00 $''''''' Upon' Completion

1.'50,000'impressions'linking'to'Purchase'Pages 2.'Minimum'5,000'ClickUThrus'to'Purchase'Pages

Thank'you'for'the'consideration 2,500.00 $'''''''

PRICING'MENU'U'MONTHLY'EGM'DIGITAL'GUARANTEE'OPPORTUNITIES

TBA'Option'4'per' retailer'or'location NA TBD Until' Completed $24,000.00 Minimum' 20,000'clicks'to' purchase'Pages' at'Determined' Retailer'or' location 20,000.00 $''''' Minimum'2,500' clicks'to' purchase'Pages' at'Determined' Retailer'or' location Upon' Completion

1.'25,000'impressions'linking'to'Purchase'Pages 2.'Minimum'2,500'ClickUThrus'to'Purchase'Pages

NA TBD Until' Completed Upon' Completion

1.'200,000'impressions'linking'to'Purchase'Pages

$3,750.00 TBA'Option'3'per' retailer'or'location NA TBD Until' Completed $12,000.00 TBA'Option'1'per' retail'or'location TBA'Option'2'per' retail'or'location NA TBD 25,000.00 $''''' Minimum' 10,000'clicks'to' purchase'Pages' at'Determined' Retailer'or' location 10,000.00 $''''' Upon' Completion

1.'100,000'impressions'linking'to'Purchase'Pages 2.'Minimum'10,000'ClickUThrus'to'Purchase'Pages 2.'Minimum'20,000'ClickUThrus'to'Purchase'Pages

Upon' Completion

1.'250,000'impressions'linking'to'Purchase'Pages 2.'Minimum'25,000'ClickUThrus'to'Purchase'Pages

TBA'Option'5'per' retailer'or'location NA TBD Until' Completed $30,000.00 Minimum' 25,000'clicks'to' purchase'Pages' at'Determined' Retailer'or' location 30,000.00 $''''' Upon' Completion

1.'300,000'impressions'linking'to'Purchase'Pages 2.'Minimum'30,000'ClickUThrus'to'Purchase'Pages

TBA'Option'6'per' retailer'or'location NA TBD Until' Completed $36,000.00 Minimum' 30,000'clicks'to' purchase'Pages' at'Determined' Retailer'or' location

EGM Digital Guarantee Program

delivers results guaranteed, versus standard CPM buys

Spend CPM Impressions Average Gaming4Site4 CTR Clicks4from4 Banners4at a4 CPM4Cost EGM4Digital4 Guarantee4Clicks EGM4Digital4 Guarantee4Delivers4 More4Clicks… Without4the4Guess $2,500.00 $5.00 500,000 .23 1,150 2,500 +*1,350 $5,000.00 $5.00 1,000,000 .23 2,300 5,000 +*2,700 $7,500.00 $5.00 1,500,000 .23 3,450 7,500 +*4,050 $10,000.00 $5.00 2,000,000 .23 4,600 10,000 +*5,400 Your campaign with ad banner buys would need to maintain a .50% CTR or greater to meet

• r exceed what the EGM Digital Guarantee delivers, with no guessing…..

EGM$Digital$Guarantee$ Reader$Profile

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• 1. What is your gender?

Answer Choices Responses Male 90.50% Female 9.50%

• 2. What is your age?

Answer Choices Responses Younger than 13 1.50% 13-17 17.50% 18-24 26.00% 25-34 23.50% 35-44 21.00% 45-54 7.50% 55-64 2.00% 65+ 1.00%

• 3. Describe what kind of gamer you are.

Answer Choices Responses I am a hardcore gamer and play all types of games. 55.00% I play all types of games but am not hardcore. 19.50% I am a hardcore gamer but only play certain kinds of games. 15.50% I play only certain kinds of games but am not hardcore. 10.00%

• 4. What devices do you currently use to play games? (Check all that apply)

Answer Choices Responses Sony PlayStation 4 50.00% Sony PlayStation 4 Pro 9.50% Microsoft Xbox One 38.50% Microsoft Xbox One S 23.00% Microsoft Xbox One X 7.00% Microsoft Xbox 360 35.00% Sony PlayStation 3 29.50% Nintendo Wii 30.00% Nintendo Wii U 13.50% Nintendo Switch 35.00% Steam Machine (or console-style PC) 5.50% Nintendo DS/3DS (all versions) 34.00% Sony PSP (all versions) 18.50% Sony PS Vita 10.00% PC/Mac 32.50% VR Hardware (Any) 5.50% Tablet (iPad) 13.00% Tablet (Kindle/Kindle Fire) 9.50% Tablet (Other) 19.50% Mobile Phone (iPhone) 15.00% Mobile Phone (Android) 43.50% Mobile Phone (Other) 4.00% Past generation system (PS2, Xbox, GameCube, etc.) 40.00%

EGMNOW.com Survey January 2018

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EGMNOW.com Survey January 2018

• 5. Which of the following do you plan to buy in the next 12 months? (Check all that

apply)

Answer Choices Responses Sony PlayStation 4 7.50% PlayStation 4 Pro 13.50% Microsoft Xbox One S 7.50% Microsoft Xbox One X 25.00% Microsoft Xbox 360 0.50% Sony PlayStation 3 1.50% Nintendo Wii/Wii U 2.00% Nintendo Switch 29.50% Steam Machine (or Console-style PC) 2.50% VR Accessory (any) 11.00% Nintendo 2DS/3DS 3.50% Sony PS Vita 3.50% PC/Mac 10.50% Xbox Kinect accessory 2.50% Sony PS Move accessory 2.50% Apple iPad 1.50% Other Tablet 1.00% Apple iPhone 3.00% Android Phone 5.50% Other Phone 3.00% I Don't Intend to Buy Any 29.00%

• 6. When looking to buy a New Game Console, what influences your buying decision?

(Check all that apply)

Answer Choices Responses Software Bundle 66.00% Gift Card 22.50% Dollars Off 55.50% Gift With Purchase 43.50% None of the Above 19.50%

• 7. How many console games do you currently own?

Answer Choices Responses 5 or fewer 13.00% 6-10 15.50% 11-15 10.50% 16-20 5.50% 21-25 3.50% 26-30 7.50% 31-35 2.00% 36-40 4.00% 41-45 0.50% 46-50 3.50% More than 50 33.50% I do not play console games 1.00%

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EGMNOW.com Survey January 2018

• 8. How many PC/Mac games do you currently own?

Answer Choices Responses 5 or fewer 31.00% 6-10 12.50% 11-15 4.00% 16-20 4.00% 21-25 1.50% 26-30 2.50% 31-35 1.50% 36-40 1.00% 41-45 0.50% 46-50 0.00% More than 50 9.00% I do not play PC/Mac games 32.50%

• 9. How many mobile games do you currently own?

Answer Choices Responses 5 or fewer 43.00% 6-10 21.00% 11-15 8.00% 16-20 2.50% 21-25 1.50% 26-30 0.50% 31-35 1.50% 36-40 0.00% 41-45 0.50% 46-50 1.00% More than 50 3.50% I do not play Mobile games 17.00%

• 10. Do you pre-order games?

Answer Choices Responses Yes 57.29% No 42.71%

• 11. On average, how many games do you buy per month?

Answer Choices Responses None, I only rent, trade, or borrow games: 2.51% 1 47.74% 2 25.63% 3 13.07% 4 3.52% 5 5.53% 6 0.50% 7 0.00% 8 1.01% 9 0.00% 10 0.00% More than 10 0.50%

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EGMNOW.com Survey January 2018

• 12. Approximately how much time do you spend gaming each week?

Answer Choices Responses Less than 1 hour 1.01% 1-2 hours 3.02% 2-3 hours 6.03% 3-5 hours 9.55% 6-8 hours 12.06% 8-10 hours 13.07% 10-15 hours 9.05% 15-20 hours 13.07% More than 20 hours 33.17%

• 13. What types of games do you play? (Check all that apply)

Answer Choices Responses Action 94.33% Adventure 95.36% Driving 47.94% Fantasy 81.44% Fighting 69.59% First-Person Shooters 82.99% Learning 10.31% Music 19.59% Other Shooters 60.82% Platformer 51.03% Party 21.65% Puzzle 42.78% RPGs 78.35% Simulation 47.94% Sports 32.47% Squad-Based Combat 43.81% Extreme Sports 16.49% Strategy 58.76% MMO (Subscription Based - e.g. World of Warcraft) 22.68% MMO (Free-to-play) 55.15% Other Free-to-play Games 50.52% Other (please specify) 1.55%

• 14. How do you get your games? (Check all that apply)

Answer Choices Responses Purchase at retail stores 96.88% Purchase online 65.10% Rent at retail stores 10.42% Rent online 5.21% Trade-in 25.52% Download 72.92% Other (please specify) 2.60%

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EGMNOW.com Survey January 2018

• 15. Where do you get your games? (Check all that apply)

Answer Choices Responses Walmart 94.27% Walmart.com 33.33% Amazon.com 48.44% Best Buy 30.21% Gamestop 80.21% Target 26.56% Toys R Us 14.06% PlayStation Network 40.10% Xbox Live 47.40% Wii Shop Channel 8.85%

• 16. How frequently do you offer, or get asked for advice on which video games to

purchase?

Answer Choices Responses Very frequently 35.00% Somewhat frequently 43.75% Somewhat infrequently 9.79% Never 11.46%

• 17. What is your average household income? (Optional)

Answer Choices Responses Less than $30,000 per year 41.01% Between $30,001 and $50,000 per year 23.49% Between $50,001 and $100,000 per year 33.49% Between $100,001 and $250,000 per year 2.01% Over $250,000 per year 0.00%

EGMNOW'Added'Value' Support'for'Digital' Guarantee'Programs

Madden 19

Cyberpower

Xbox One

Vampyr

Sega Genesis Classics

Microsoft/MondelezChips Ahoy