+ + Profile file FACES magazine is the only assured lifestyle - - PowerPoint PPT Presentation

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+ Profile file

 FACES magazine is the only assured lifestyle resource and

Oman’s best known and most widely circulated leisure magazine, with instant recall in readers’ minds.

 Launched in 2007, FACES has proved to be an immediate

success with readers and advertisers alike, and a much awaited feature on Muscat’s publishing schedule.

 FACES brings all the important local personalities, latest trends

and products to its discerning audience with wit and style, from fashion and accessories to design and interiors, technology and cars, to watches and jewellery, food and health, to luxury and glamour, men’s interest and also travel.

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 FACES’ in-depth, intelligent articles cover general interest and

lifestyle topics while providing unique perspective for readers. It caters to the needs of discerning consumers and is read when they are in a relaxed frame of mind.

 Published monthly, FACES magazine is printed on quality high

gloss stock, delivering a rich, full-colour environment that reflects the outstanding art direction and design for which it is renowned.

 The timely release of FACES during the end of every month is

when readers are likely to be making purchasing decisions also makes FACES a viable choice for clients.

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 FACES is truly the widest circulated and read magazine of its kind in

• Oman. Distributed FREE every month, more than 20,000 copies

reach out to its readers.

 The timely release of FACES during the end of every month helps its

readers to decide in their purchasing choices.

 Distributed FREE with leading national daily Tim

imes es of

• f Oma

man, FACES promises a guaranteed reach to the newspaper’s subscribers in Muscat and various satellite towns of Oman like Nizwa, Barka, Sohar and Salalah etc.

 This reach also spreads out to corporate offices, government

• rganisations, ministries, travel agencies, clinics and many more.

 An additional distribution channel reaches restaurants, hotels, cafes,

health clubs and other leisure activities places.

Distribution tribution

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• Well to do Omani and expat households with capacity to

subscribe to a daily newspaper costing RO 0.200 per day

• T

arget Age Group : 18 - 45 yrs

• Local & Expatriate readers of both sexes primarily decision

making, brand conscious individuals

• Areas of interest : Lifestyle, Fashion, Health, Travel, Family

matters, Entertainment

• Supported by its online presence www.facesoman.com,

FACES now also reaches out to a Pan-Gulf audience who have keen interest in establishing their presence in Oman.

Dem emograph graphics ics

+ Why hy FACES ES?

 Edit

itori

• rial

al - Short and interesting editorial content which keeps readers engrossed and involved. Well thought out content in step with the latest trends and happenings in Oman and around the world. The finger on your pulse content keeps reader informed. The directory section at the end of the magazine is for keepsake throughout the month which guarantees a month long shelf life anyway.

 FACES brings all the important local personalities, latest trends and

products to its discerning audience with wit and style, from fashion and accessories to design and interiors, technology and cars, to watches and jewellery, food and health, to luxury and glamour, men’s interest and also travel.

 Specials

cials - Timely special feature every month keeping in mind what the readers would be doing at that time in Oman has added to the popularity to FACES.

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 Circul

rculati ation

• n - Circulated FREE with Times of Oman, an IPSOS

appraised publication. This assures a guaranteed doorstep reach. A press release in Times after the issue is out ensures that every subscriber gets a copy. Times of Oman circulation – 38,000 but FACES circulation is 20,000 copies concentrated in Muscat, Salalah, Barka, Nizwa, Sur, Sohar. This reach also spreads out to corporate offices, government organisations, ministries, travel agencies, clinics and many more.

 An additional distribution channel of 2000 copies reaches

restaurants, hotels, cafes, health clubs and other leisure activities places along with 600 personalised copies to who’s who of Oman.

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 Free – No cost involved. FACES comes to its readers FREE OF

COST which is very important in Oman where no individuals are known to actually purchase a local magazine at supermarkets and book stores.

 Timely

mely Rele lease ase - Circulated at the end of month when all the readers have received salaries and therefore are likely to be making purchase decisions after seeing products in magazines.

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 Searc

rchin hing g FACES ES – FACES, has over the years, created a special niche in the market with its dedicated directory section, called ‘Searching FACES’ - a novel initiative that has earned it praise from both residents as well as visitors to the country. This comprehensive section, a part of every issue of FACES since it was first printed in 2007, includes contact details of important agencies as well as food outlets, enhancing the quality and reach of the magazine.

 With the website undergoing a facelift, introducing crisper layout and

presentation, the Searching FACES has become a convenient tool, incorporating location details, GPS coordinates and website and social media link, in addition to contact numbers, of every entry. It is a go-to section, for a quick survey of the eateries and the cuisines available in Muscat, among others.

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 Aspir

irat ationa ional Reade aders rs - Truly an aspirational lifestyle magazine meant for everybody in family – no other magazine who caters to all. Well to do Omani and expat households with capacity to subscribe to a daily newspaper costing RO 0.200 per day. T arget Age Group: 18 – 50 yrs. Local & Expatriate readers of both sexes primarily decision making, brand conscious individuals.

 Times of Oman is read by an MD to an Executive, hence

catering to all types of people. Therefore the reach with Times

• f Oman definitely guarantees a dekko at FACES. Well educated

Omanis with aspirational values love to be seen with an English lifestyle magazine like FACES in their hands, cars and houses.

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 Loyal

yal reade aders rship hip – Copies of FACES are collected by readers for any kind of future reference. People call our office before going on vacation in order to save their copy which can be collected by them on returning back from vacation. Contest section in FACES receives a good response every month. The contests in the anniversary issue itself receive more than 2000 responses.

 Multin

tinat atio ional al reade ders rship ip – Omani, Indians, Europeans, Fillipinos, etc spread across all age groups include men, women and teenagers. Anybody and everybody who can spare 0.200 bz everyday to buy / subscribe a newspaper are the readers of FACES. Therefore these are well to do people from well educated homes and organisation with at least 4 guaranteed readers for each copy.

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 Adver

ertis tiser ers – FACES has all types of advertisers. Be it a Lulu or a premium brand like Moawad. Other brands to name a few, who advertise with FACES, are Gallery Argan, BMW, Mini, Harry Winston, Al Bustan Hotel, Shangri- La, Hyatt, Marriott,

• etc. Repeat brands – Omantel, Ooredoo, etc

 Consistency

nsistency – The most popular English lifestyle magazine in Oman (4 years) that has proven track record of coming out on time and never missing a single issue.

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 Onlin

line e presence sence - Supported by its online presence www.f .facesoman.com acesoman.com, FACES now also reaches out to a Pan-Gulf audience who has keen interest in establishing their presence in Oman. Also has a huge fan following on Facebook.

 FACES magazine is also supported by an active face

cebo book

• k page – FACES

Magazine, Oman. This page has an organic reach of 3,600 likes (January 2017). The page generates high level of interaction, averaging an engagement of 440 people per post.

 An active T

wit itte ter account @FACESOMAN and an Instagram account FACES_Oman helps FACES connect further with its readers.

 An Insta

tagr gram am account: faces_oman a relatively new venture already has loyal followers and we just got started.

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 ALIVE

VE – An augmented reality offering in conjunction with TIMES of India Limited, literally makes FACES come alive on smartphones and handheld devices, creating an all-new reading experience for readers. The user simply scans pictures that have ALIVE logo embedded in them in the printed copy of FACES to feel the image come alive as a print page or as a video that depicts the story behind the image. It gives readers options to view, save and share these features. This is a first of its kind in Oman.

 We also offer a Q

QR R Code printed on the cover of the magazine. The QR Code when scanned leads to our website www.facesoman.com.

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Contact Info

\\ Oman

Tel: +968 24136771/ 2 Email: sales@facesoman.com

\\ Dubai

Tel: +9714 4562651/ 4562596 Email: bhavana@media21world.com