the inflight magazine www.bgonair.bg www.piero97.com Bulgaria On - PDF document

the inflight magazine www.bgonair.bg www.piero97.com

Bulgaria On air the inflight magazine PreSentation Bulgaria On air daily news fmow. Many of them Distribution: on board The Infmight Magazine is the state that the time on the plane Bulgaria air fmeet, in front of infmight magazine of the national is the only time they have to get each passenger (domestic, carrier Bulgaria air. it’s a luxury informed. Most of the readers international and charter fmights). edition in Bulgarian and english are people who make the magazine is also distributed on business, analysis, travel and decisions – highly educated, across the country via direct lifestyle. it’s distributed on board with good income and high mailing to major fjgures in all planes of the airline, as well expectations on the information politics, social and economic life as to selected recipients across content and the analysis they – ministers, MPs, ambassadors, the country. receive from the media. managers of large companies, etc. Bulgaria on air the infmight the range of Bulgaria on Magazine is the most widely air the infmight Magazine Content: 128 full color pages read business lifestyle magazine advertisers is very wide – in Bulgaria, with average monthly banks and fjnancial companies, Editorial/advertising content audience of 100,000 readers, travel agencies, high quality ratio: 70/30 Bulgaria air passengers, hotels and top restaurants, travelling to 24 destinations in medical and dentistry clinics, Potential audience: about europe and the Middle east. luxury goods, cars and high 100,000 on average per month tech devices manufacturers and readers are mainly actively distributors. working people, Bulgarians and foreigners, with little free time Frequency: Monthly (at the and limited ability to follow the beginning of each month) www.piero97.com

Bulgaria On air the inflight magazine ContentS The Infmight Magazine consists of four major themed sections: BUSINESS & ECONOMY: it contains investigations and commentaries on the leading processes in the economy, fjnancial analyses, interviews with managers, stories of successful companies, widely discussed ideas in the sphere of economic theory, and curious facts related to the world of business and fjnances. TraVEl & aDVEnTurE: Contains richly-illustrated travel journals touching on destinations in Bulgaria and around the world, articles about alternative tourism, extreme sports. Hobbies and adventures. POLITICS & ANALYSIS: Contains discussions and commentaries on all current political and managerial decisions from the viewpoint of business, as well as interviews with experts, leading political fjgures, and ministers. LIFE & STYLE: Publishes stories about famous persons from show business, culture, and art. Contains articles about science and technologies, the latest trends in design, fashion. automobiles, new movies, books and music, as well as a calendar of upcoming cultural events. www.piero97.com

Bulgaria On air the inflight magazine reaDerS’ ProFiLe ▪ 46.8% of Bulgaria air passengers are fmying on our reading audience has a female-to-male ratio business; of about 33:67 . ▪ 22.5% are travelling for personal reasons; ▪ 8.9% are on holiday. an average of 30,000 foreigners fmying with Bulgaria air each month. ▪ 33.2% of Bulgaria air passengers fmy at least three times annually; The highest traffjc destinations are: ▪ 39.5% fmy more than 6 times per year. ▪ Sofja – amsterdam - Sofja; ▪ Sofja – Paris - Sofja; ▪ 60 percent of our potential readers are highly ▪ Sofja – Brussels - Sofja; educated. ▪ Sofja – London - Sofja; ▪ Sofja – Frankfurt - Sofja. Profjle data readers is based on a survey conducted on behalf of Bulgaria Air. 46.8% 39.5% 8.9% 60% 22.5% www.piero97.com