Digital consumer spending in India: A $100 Bn opportunity Digital - - PowerPoint PPT Presentation

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Feb 08, 2023 29 likes •323 views

Digital consumer spending in India: A $100 Bn opportunity Digital India has catapulted in the last few years Propelled by three forces Propelled by three forces However, digital spending is still in an evolution phase Only 20% spend 6065%

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Digital consumer spending in India: A $100 Bn opportunity

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Digital India has catapulted in the last few years

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Propelled by three forces

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Propelled by three forces

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However, digital spending is still in an evolution phase

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Only 20% spend 60–65% of their total spends online

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$100 Bn digital consumer spending by 2020

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Online spender base grows 2-3x across sectors

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Women, non-metros and 35+ year olds will drive this growth

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The evolution of the Indian buyers

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Fashion

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Fashion: Lack of touch and feel and immediacy deters users

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Consumer Durables

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Consumer Durables: Shoppers deterred by service/repair concerns

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Travel

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Travel: Hotels - Trust and onsite payment stated to be key reasons for buying offline

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Travel: Airlines- Trust and onsite payment stated to be key reasons for buying offline

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Financial Services

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Financial Services: Offline investors prefer agents for simplicity

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Food & Grocery

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Food & Grocery: Convenience is a key trigger for frequent shoppers

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What does this mean for you?

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Large variation in triggers and barriers

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Key interventions for driving growth in digital transactions

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Key interventions for driving growth in digital transactions

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Digital comfort: Large ecommerce player in China

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Quick delivery: Large US Grocery player

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Loyalty: Japanese ecommerce & media company

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