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Devon Association of Tourist Attractions
Visit South Devon AGM – 28.11.18 Anne Blackham
Devon Association of Tourist Attractions Visit South Devon AGM - - PowerPoint PPT Presentation
Devon Association of Tourist Attractions Visit South Devon AGM - - PowerPoint PPT Presentation
Devon Association of Tourist Attractions Visit South Devon AGM 28.11.18 Anne Blackham Who are we? What do we do? Devon Association of Tourist Attractions - DATA Represent over 40 of Devons Top Attractions A not for profit
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Devon Association of Tourist Attractions - DATA
Represent over 40 of Devon’s Top
Attractions
A not for profit organisation Quality standards - Members are
annually inspected to meet rigorous criteria and quality
- standards. Ensuring visitors
experience quality in terms of venue, facilities, content, service and value for money
DATA members continue to work
together to raise and maintain the standard of Devon’s tourist attractions
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The primary aims of the Association
To raise awareness of DATA’s profile and its work The mutual promotion and marketing of its members The joint production and distribution of a members’ brochure
and website
To act as a unified voice within the tourism industry To utilise its joint purchasing power with suppliers to mutual
benefit of members
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What type of attractions are members?
Adrenaline-packed adventures Award winning theme parks Animals and nature Heritage, houses and gardens Steam railways, boats and trams
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Where are the attractions?
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We work on all markets
Local family market Family holidays Over 50’s Education Groups market – UK
and overseas
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DATA Guide 2018
1.1 million copies Distributed in over 3,250
- utlets
The largest distributed
tourism guide in the South West
An online version is also
available
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NEW WEBSITE – Launched July 2018
Fully responsive Bespoke design Changeable themes
for seasonal freshness
Easy user friendly
experience
Attractions and
events
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Full Seasonal Campaigns
Plus smaller social media campaigns Christmas
(Santa)
February Half Term
Easter May Half Term Summer
October Half Term
(Halloween)
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Devon in December
Working with the support
- f Visit Devon, the ATPs
and Devon accommodation providers
August launch – out of
region
Devon in December – local
campaign started November
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Special Campaigns and Events for 2018
Clean up the County Devon Day – 4th June Devon County Show Locals Weekend
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SWCP – October Walk Challenge
#TeamDevonSWCP18
Walking for Devon – the 240 mile stretch of the Devon coast path
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Service Station Road Shows
500,000 footfall per month July/August – Taunton Deane
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Raising Devon’s profile
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JOINT EVENTS
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Partnership working
Visit Devon Area Tourism Partnerships Devon Life Stagecoach Flybe Devon Farm Holidays Devon Air Ambulance/RNLI Devon Waste Management Accommodation providers –
FAM/Journalist visits & campaigns
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Journalist and FAM Visits
Several Editor visits – resulting
in some excellent focussed articles on Devon
Several FAM visits – resulting
in new itineraries being included in 2018-2019 brochures
Several journalist visits –
resulting in regional and national coverage
Blogger visits- UK and
- verseas - resulting in good
reach and exposure
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Raising Devon’s profile.
British Coach Tourism
Awards 2018 – Finalist in 2 categories
Group Leisure Awards
2018 Finalist – Devon, Best UK Destination
Exhibiting at 4 UK Travel
Trade Shows
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LET’S WORK TOGETHER!
- Stock the most popular and useful tourism guide in the
South West, with free road map and beach guide
Stock our 2019 Brochure
- Let’s mutually support, increase engagement and
reach – WIN a Golden Ticket and Free Ticket Friday
DATA Social Media channels
- Use our events page link for promoting county wide
events
- DATA Events link
- Join our Devon wide campaigns and mascot events
Joint Campaigns/Events
- Host a journalist, blogger or familiarisation visit
Host a journalist or FAM visit
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