OLYMPIA - WINTER GARDENS OPENING EASTER 2014 Promoters: - - PowerPoint PPT Presentation

▶

Nov 14, 2023 499 likes •595 views

OLYMPIA - WINTER GARDENS OPENING EASTER 2014 Promoters: International Special Attractions Specialists in large scale attractions and arena size touring shows UK co-producer Jon Conway 30 years+ experience UK and Worldwide, brought shows to

SLIDE 1

OLYMPIA - WINTER GARDENS OPENING EASTER 2014

SLIDE 2

Promoters: International Special Attractions

Specialists in large scale attractions and arena size touring shows

UK co-producer – Jon Conway

30 years+ experience UK and Worldwide, brought shows to all Blackpool’s venues

Funding:

£3m private investment over a 3 year licence with the venue With the support of Crown Entertainment Centres Ltd (operators of Winter Gardens) and Blackpool Council

SLIDE 3

Combines the traditional art of Chinese lantern making with the latest in lighting technology A walk through attraction including hundreds of huge, incredible structures covering 1,000s of square feet Immersive, interactive … indoors! Something new for Blackpool, compliments existing attractions and the venue’s calendar Family friendly yet appeals to all ages

SLIDE 4

From original design concept skilled craftsmen sketch out a 2D plan then construct the 3D ‘skeleton’ from steel. Cabling and LED lights are added before the silk covering is glued in place. When illuminated the final exhibit is a stunning work of art!

SLIDE 5

SIX MAGICAL ZONES … The Mysteries of China The Blackpool Experience The Planetarium Land Of The Giants The Deep Wonders of The World

SLIDE 6

The ILLUMINASIA switch on every hour followed by a stunning laser light show. Dwell time: 1hr 15mins / 1 hr 30 Opportunities for groups and in particular schools. Working with local teachers on ‘touching points’ between the attraction and the curriculum.

SLIDE 7

ADMISSION … Adults £12.95pp Child (3-14yrs) £9.95pp Child (under 3) FREE Group of 4 £40.00 Group rates for 10+, on-line discounts, packages with Winter Gardens events Locals offer with Gazette, closed user group offers, packages with Winter Gardens shows and events, bolt-on to Resort Pass, discounted tickets from T.I.C. … invitations to local businesses, hoteliers and tourism partners

SLIDE 8

MARKETING … Digital campaign underway via website, ads and social media Outdoor media from pre-Easter Full roll-out of print after Easter when photography is available PR and media activity

SLIDE 9

Another world class attraction for Blackpool Generating new visitors and extending stays in resort Compliments and adds to the Winter Gardens calendar Opens Easter 2014 … we look forward to seeing you Thank You