Destination Management Critical Issues Louise Stewart - - PowerPoint PPT Presentation

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Destination Management Critical Issues Louise Stewart - - PowerPoint PPT Presentation

Destination Management Critical Issues Louise Stewart Partnerships and Performance Director Destination Management Plans Quick recap Vision for the area all of the aspects that make up the destinations offer; - needs of businesses,


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SLIDE 1

Louise Stewart Partnerships and Performance Director

Destination Management

Critical Issues

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SLIDE 2

Destination Management Plans – Quick recap

  • Vision for the area

all of the aspects that make up the destinations offer;

  • needs of businesses, infrastructure development, public realm,

quality improvement, product gaps in the offer, market opportunities

  • A shared statement of intent for a given period of time

about how the destination will be managed, developed and promoted

  • Identifies the opportunities and threats
  • Identifies the roles of the different local stakeholders and

what they will do to deliver the aims and actions in the plan

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SLIDE 3

The role of the Destination Management Organisation

  • An organisation or group of organisations that are focused
  • n the growth of the local visitor economy
  • Not one organisation can complete all the functions in one

place (or places)

  • Destination management organisations are about

partnerships (public/ private and 3rd sector)

  • The “glue” that brings it all together
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SLIDE 4

The Destination Management Plan

  • Most destinations in England have developed a plan
  • Good destination plans are far more than plans to promote

the destination – balanced and holistic plans

  • Signage, information, training, public toilets
  • Those that have are able to demonstrate to wider

stakeholders such as Local Enterprise Partnerships, wider business community, local community and Local Authorities their aims objectives and plans

  • Cumbria Tourism have developed a plan with their partners
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SLIDE 5

Current pressures

  • Poor summer weather
  • Global and National Economic situation - VAT at 20%
  • Access to finance for businesses still difficult
  • Difficult trading environment - Fuel costs rising & budget

conscious customers

  • Squeezing the private sector
  • Local Authority – severe budget cuts

Increased charges for parking, boat moorings Limited funds for events and festivals

  • Public sector cuts means grant support will be reduced
  • Focus on short term growth and jobs
  • Increased pressure to market and promote and less on

management

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SLIDE 6

What is the prognosis?

  • Maintenance of tourism infrastructure will be reduced

further

  • Competitiveness?
  • Quality of product?
  • Visitor Experience?
  • Repeat visitors?
  • Destination reputation?
  • Visitor numbers?
  • Heads in beds and bums on seats?
  • Business and community prosperity?
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SLIDE 7
  • How long will it be before you can see the impact?
  • What will be the tell tale signs?
  • Can you prevent this from happening and how?
  • Or will you be able to respond quick enough to take

remedial action when it happens?

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SLIDE 8

Solutions?

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SLIDE 9

National

  • Sharing information between destinations
  • Looking at other funding mechanisms – T/BIDs
  • New financial instruments – Enterprise Zones
  • Other funding streams
  • Looking at lessons from other areas/sectors/overseas
  • Not easy solutions, will take time to develop and deliver

and won’t suit everywhere

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SLIDE 10

Local

  • Cumbria Tourism
  • The Partnership
  • Advocacy & evidence to keep supporting tourism

infrastructure

  • Makes the destination management plan even more

important

  • Perhaps revise to take account of these issues
  • Have a plan in place to take remedial action
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SLIDE 11
  • What can the Tourism Partnership do?
  • Collectively
  • Individually