Designing Websites for 2016 and Beyond Marjorie R. Asturias - - PowerPoint PPT Presentation

designing websites for 2016 and beyond
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Designing Websites for 2016 and Beyond Marjorie R. Asturias - - PowerPoint PPT Presentation

Designing Websites for 2016 and Beyond Marjorie R. Asturias Happiness Engineer WordPress.com Powers 1 in 4 websites +25% of the web Plugins Upgrades Total WordPress Sites +25k 3 +60m WordPress.com Page Views Employees +14m 5 billion


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Marjorie R. Asturias

Happiness Engineer

WordPress.com

Designing Websites for 2016 and Beyond

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+25% of the web

Powers 1 in 4 websites

+60m

Total WordPress Sites

5 billion

Page Views

+300

Employees

+25k

Plugins

+14m

WordPress.com

3

Upgrades

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Remember When?

Apple website, 1996

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That Was Then. This is Now.

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Beyond the Desktop

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Elements of a Successful Website

  • Mobile-friendly and

responsive

  • Clear Calls to Action
  • Fast
  • Easy navigation
  • Socially engaged
  • Accessible
  • Clear, compelling story
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Mobile-Friendly, Responsive

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Ready for your mobile closeup?

  • Consistent branding across

all devices

  • Fast load time
  • Consistent use of standard

iconography

  • Fresh content
  • Google’s Mobile-Friendly

Test: https:// www.google.com/ webmasters/tools/mobile- friendly/

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What do you want your visitors to do?

Clear, Streamlined Calls to Action

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  • Your site speed and performance affect your bottom
  • line. Period.
  • 1 in 4 people abandon a website if its page takes

longer than 4 seconds to load.1

  • 4 in 10 Americans give up on a mobile shopping site if

it takes more than 3 seconds to load.2

  • Site Speed Test: http://tools.pingdom.com/fpt/

1,2 Fast Company, http://www.fastcompany.com/1825005/how-one-second-could-cost-

amazon-16-billion-sales

Fast, Fast, and Also…Fast

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Easy Navigation

  • Can your visitors

find their way around your site?

  • Does your menu

reflect your brand?

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Socially Engaged

  • Make your website your hub
  • Promote your content on social channels
  • Find your audience
  • Share your story
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Accessible

  • Does your site welcome ALL visitors?
  • Accessible websites make good business sense.
  • http://www.w3.org/standards/webdesign/accessibility
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What’s Your Story?

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Marjorie R. Asturias @marj_asturias marjorieasturias.com