Websites & Social Media Building your clubs online presence - PowerPoint PPT Presentation

Building your club’s online presence Websites & Social Media

Building your club’s online presence Agenda 1) Define Website’s Purpose 5) Image Resources 2) Maintaining an Active Site 6) Pekin Lions Club Website Tour 3) Utilizing Social Media 7) Web Design & Development Options 4) Lions Brand Resources 8) Going Forward

Why Have an Online Presence Is it worth the effort?

Building your club’s Why Have an Online Presence online presence 11.9 billion searches are conducted on Google monthly. That is a Search sizeable amount of traffic to capitalize on by creating strong content. Engines Event or training videos, annual reports, newsletters, informational Content brochures or blog posts are forms of content used to increase chances of being found within the result of organic google searches. Having an online presence is a great way to help fundraising efforts. Increase Internet 92% of people trust their friends recommendations and when they Efforts share it’s more powerful than a newspaper or local radio station. Traditionally, we’ve worked hard at building community through Build events and get-togethers,. Now we can build at 24-7-365 community 24-7-365 using social media. This will cultivate peer-to-peer communication. Engage with influencers in our area to help spread the word as well Influence as reach the people we are actually serving in the community. & Reach 4

Website’s Purpose What will be the function of your website?

Building your club’s Purpose online presence Educational Establish Credentials Histories Substantiate C lub’s Mission Who and What is a Lions Club? What You Do, How and Why? Team Creates Personal Connection Geographic Scope of Your Reach Updates Establish Consistent Activity Donor & Volunteer Testimonials Thanking Donors Regularly PURPOSE GOALS Call-To-Action Informational Generate Leads Fundraising Projects Gain Supporters Community Service Prompt Visitors to Join or make Contact Calendar & Event Info Invite to and inform of Events Worthy Club News 6

Maintaining an Active Site Suggestions For Keeping Your Online Presence Active.

Building your club’s Maintaining an Active Website online presence 1 Open For Business An active website makes people aware your non-profit is still living, breathing, actively serving your cause, and seeking opportunity and support Grow Connections 4 Keeping active helps grow your Keep connection with the community 2 Authentic Active Ensures the site maintains a level of professionalism and is a resourceful knowledge basic You will lose followers if the site doesn’t cater to today’s user requirements Keeping Connected 3 8

Building your club’s Maintaining an Active Website online presence Blog Facebook Instagram Twitter Pinterest YouTube Share with: Share with: Share with: Share with: Tie with: Share with: • • • • • Facebook Facebook Facebook Personal Profile Facebook • Blog • • • Member’s Profile • • Pinterest Blog Pinterest Instagram • Facebook • Twitter • Pinterest While tying all these services together can save you a great deal of time, not every message is right for sending to all services at once. Each are all very different sites that draw users for very different purposes. A message meant for your fans on Facebook might not read as well on Twitter, or vice Versa. 9

Social Media A good rule of thumb is to maintain a minimum of two social media profiles Also visit Lions and Social Media and Lions SMILE

Building your club’s Using Social Media online presence Instagram Dummy Facebook Pinterest YouTube Twitter Title 70  20  10 1000 Words Me + Contributor Engage Actively Nonprofit Program With over 400 million Generate traffic to your According to Nonprofit 71% of Americans use video- value/ shared/promotional 70  20  10 rule users, Instagram is the website when pins link Communications sharing sites like YouTube. largest mobile social back to their original Trends Report, 76% of Use a page rather than network in the U.S. source, you. nonprofits are now It is said, YouTube is the personal profile. Add Utilize hashtags to using Twitter. second most powerful social It’s the second most engaging cover image. crowdsource images, Add contributors to network for consumer Ask members to Like & raise awareness and collaborate with team popular option after engagement. Share. Boost Ads. increase donations. members in pinning Facebook. Engage with YouTube Nonprofits on FB Instagram Tips Pinterest Marketing Pro Twitter Tips • • Show off what you’re • • • Events Link to press Behind the Scenes Announce Awards • • Share Testimonials doing & the results coverage of your Footage Welcome New • • • Photo Montages Ask for cause-related Pictures of events cause Members • • • • Tell Stories Visually comments Report live events in Educate Ask Questions • • • • Follow Other Clubs Thank People real time Share news of Share Facts & History • • Slides from events Invitations to events common interest 11

Building your club’s Social Media Timeframes online presence Facebook YouTube Thursday  Friday Mon  Tues  Wed  1-3 PM 9 AM  1 PM  3 PM Thurs  Fri  11-2 PM Sat  Sun  8-10 AM Instagram Twitter Monday  Thursday Wednesday 2 AM  8-9 AM  5 PM 12 PM  3 PM  5 PM  6 PM Pinterest Blog Saturday  Sunday Traffic: Monday  10 AM 2 AM  2 PM  9 PM Comments: Saturday  8 AM Inbound Links: Mon  Thurs  6 AM Best Times to Post on Social Media S M T W TH F S FACEBOOK BLOG TWITTER INSTAGRAM YOUTUBE PINTEREST YOUTUBE 12

Browser Button Share & Collaborate

Lions Brand Resources The rules for promoting and using Lions resources COLORS  TYPEFACES  PHOTOGRAPHY  LOGO EMBLEM  ACCENT BAR

Building your club’s Lions Brand Resources online presence http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php 16

Building your club’s Lions Brand Resources online presence http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php The Design Tools p18 Primary Color Palette Full Color Palette Helpful Tool: Firefox Color Picker Addon 17

Building your club’s Lions Brand Resources online presence http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php WARMTH FRIENDLY HAPPY DIVERSITY FUN 18

Image Resources Free and Attribution Not Required

Building your club’s Free Image Resources online presence pixabay Free images and videos you can use anywhere. unsplash Free (do whatever you want) high-resolution photos. Github Awesome Stock Resources Lions Pinterest Branding photos of Lions available for Lions Lions Member Center Including branding photos and Logos Adobe Spark Create social graphics, web stories and animated videos 20

Pekin Lions Club Website Tour A quick look at the Pekin Lions website

Building your club’s Pekin Lions Club Site Hierarchy online presence Introduction Our Cause Largest Contribution Name  Quote  Video What we do and why we do it Gets prominent spot BUILDING HIERARCHY Fundraisers Dynamic Updates Footer How we raise funds to Information to One Stop Reference support our cause update automatically 22

Building your club’s Website Responsiveness online presence 23

Tour pekinlions.org

Web Design Development Options Three Options

Building your club’s E-Clubhouse online presence http://www.e-clubhouse.org/ 26

Building your club’s Creating It Yourself online presence 1 2 3 4 STEP STEP STEP STEP Register Find Select Select Domain Hosting Platform Theme Name OR, USE MINE! Stay Tuned! Web Address Hosting Service WordPress Site Template Owning your own domain name Bluehost.com A free Content Management There are ample free looks far more professional and Hostgater.com System (CMS) that is user-friendly and paid themes. Google is affordable; typically, about Ipage.com for building websites and search or use $30 a year. Inmotionhosting.com managing your own online content. WordPress.org Responsive – Mobiles & Tablets TMDHosting.com I used Maisha – This is often free with a host, Must also use a Child Theme. but remember to compare Hosting Facts Allows multiple users with different Charity/Non-Profit $60 renewal fees. levels of editing permissions. Comes with Child Theme Typically, a website will cost Best Domain Name Registrars around $2.95 to $5.00 per WordPress How To month. 27.5% of Internet uses WP 27

Building your club’s Maisha WordPress Theme online presence Maisha at Mojo • Created for Charitable Organizations • Responsive & Mobile Friendly • Different Home Page Options • Easily Customizable • Child Theme Included • Excellent Documentation 28

Building your club’s Maisha WordPress Theme online presence 29