Websites & Social Media Building your clubs online presence - - PowerPoint PPT Presentation
Building your clubs online presence Websites & Social Media Building your clubs online presence Agenda 1) Define Websites Purpose 5) Image Resources 2) Maintaining an Active Site 6) Pekin Lions Club Website Tour 3) Utilizing Social
Building your club’s
1) Define Website’s Purpose 2) Maintaining an Active Site 3) Utilizing Social Media 4) Lions Brand Resources
Building your club’s
5) Image Resources 6) Pekin Lions Club Website Tour 7) Web Design & Development Options 8) Going Forward
Is it worth the effort?
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Search Engines
11.9 billion searches are conducted on Google monthly. That is a sizeable amount of traffic to capitalize on by creating strong content.
Content
Event or training videos, annual reports, newsletters, informational brochures or blog posts are forms of content used to increase chances of being found within the result of organic google searches.
Increase Efforts
Having an online presence is a great way to help fundraising efforts. 92% of people trust their friends recommendations and when they share it’s more powerful than a newspaper or local radio station.
Build 24-7-365
Traditionally, we’ve worked hard at building community through events and get-togethers,. Now we can build at 24-7-365 community using social media. This will cultivate peer-to-peer communication.
Influence & Reach
Engage with influencers in our area to help spread the word as well as reach the people we are actually serving in the community.
What will be the function of your website?
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Who and What is a Lions Club? What You Do, How and Why? Geographic Scope of Your Reach Donor & Volunteer Testimonials
Educational
Generate Leads Gain Supporters Prompt Visitors to Join or make Contact Invite to and inform of Events
Call-To-Action
Histories Substantiate Club’s Mission Team Creates Personal Connection Updates Establish Consistent Activity Thanking Donors Regularly
Establish Credentials
Fundraising Projects Community Service Calendar & Event Info Worthy Club News
Informational
Suggestions For Keeping Your Online Presence Active.
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Keep Active
An active website makes people aware your non-profit is still living, breathing, actively serving your cause, and seeking
Open For Business
Keeping active helps grow your connection with the community
Grow Connections 4
Ensures the site maintains a level of professionalism and is a resourceful knowledge basic
Authentic
You will lose followers if the site doesn’t cater to today’s user requirements
Keeping Connected 3
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While tying all these services together can save you a great deal of time, not every message is right for sending to all services at once. Each are all very different sites that draw users for very different purposes. A message meant for your fans on Facebook might not read as well on Twitter, or vice Versa.
Share with:
Share with:
Share with:
Share with:
YouTube
Tie with:
Share with:
Blog
A good rule of thumb is to maintain a minimum of two social media profiles Also visit Lions and Social Media and Lions SMILE
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value/ shared/promotional 7020 10 rule
Use a page rather than personal profile. Add engaging cover image. Ask members to Like &
Nonprofits on FB
70 20 10
comments
Dummy Title
With over 400 million users, Instagram is the largest mobile social network in the U.S. Utilize hashtags to crowdsource images, raise awareness and increase donations. Instagram Tips
1000 Words
doing & the results
real time
Generate traffic to your website when pins link back to their original source, you. Add contributors to collaborate with team members in pinning Pinterest Marketing
Me + Contributor
coverage of your cause
common interest
71% of Americans use video- sharing sites like YouTube. It is said, YouTube is the second most powerful social network for consumer engagement. Engage with YouTube
Nonprofit Program
Footage
YouTube
According to Nonprofit Communications Trends Report, 76% of nonprofits are now using Twitter. It’s the second most popular option after Facebook. Pro Twitter Tips
Engage Actively
Members
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Thursday Friday 9 AM 1 PM 3 PM
Monday Thursday 2 AM 8-9 AM 5 PM
Saturday Sunday 2 AM 2 PM 9 PM
Mon Tues Wed 1-3 PM Thurs Fri 11-2 PM Sat Sun 8-10 AM
YouTube
Wednesday 12 PM 3 PM 5 PM 6 PM
Traffic: Monday 10 AM Comments: Saturday 8 AM Inbound Links: Mon Thurs 6 AM
Blog
Best Times to Post on Social Media
FACEBOOK INSTAGRAM YOUTUBE PINTEREST YOUTUBE BLOG TWITTER
Browser Button
Share & Collaborate
The rules for promoting and using Lions resources
COLORS TYPEFACES PHOTOGRAPHY LOGO EMBLEM ACCENT BAR
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http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php
Building your club’s
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http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php
Building your club’s
Primary Color Palette Full Color Palette
The Design Tools p18
Helpful Tool: Firefox Color Picker Addon
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http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php
Building your club’s
WARMTH FRIENDLY HAPPY DIVERSITY FUN
Free and Attribution Not Required
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Free images and videos you can use anywhere.
pixabay Github Awesome Stock Resources
Including branding photos and Logos
Lions Member Center
Free (do whatever you want) high-resolution photos.
unsplash
Branding photos of Lions available for Lions
Lions Pinterest Adobe Spark Create social graphics, web stories and animated videos
A quick look at the Pekin Lions website
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Name Quote Video
Introduction
How we raise funds to support our cause
Fundraisers
What we do and why we do it
Our Cause
Information to update automatically
Dynamic Updates
Gets prominent spot
Largest Contribution
One Stop Reference
Footer
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pekinlions.org
Three Options
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http://www.e-clubhouse.org/
Building your club’s
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Owning your own domain name looks far more professional and is affordable; typically, about $30 a year. This is often free with a host, but remember to compare renewal fees. Best Domain Name Registrars
Web Address Register Domain Name STEP
Bluehost.com Hostgater.com Ipage.com Inmotionhosting.com TMDHosting.com Hosting Facts Typically, a website will cost around $2.95 to $5.00 per month.
Hosting Service Find Hosting STEP
A free Content Management System (CMS) that is user-friendly for building websites and managing your own online content. Responsive – Mobiles & Tablets Must also use a Child Theme. Allows multiple users with different levels of editing permissions. WordPress How To 27.5% of Internet uses WP
WordPress Select Platform STEP
There are ample free and paid themes. Google search or use WordPress.org I used Maisha – Charity/Non-Profit $60 Comes with Child Theme
Site Template Select Theme STEP
OR, USE MINE! Stay Tuned!
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Maisha at Mojo
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Resize, Optimize & Compress Images Smush
Images
Helps prevent hacking Wordfence
Security
Improve search engine optimization Yoast SEO
SEO
Clone a post or page Duplicate Post
Cloning
Accept online donations Give – Donation Plugin
Donations
Manage Contact Forms with CAPTCHA Contact Form 7
Contact
Backup Website to an online source. Updraft
Backup
Create & Share Club Events The Events Calendar
Calendar
Instantly share your Social Media Feed Instagram Feed
Social Feed Social Share
Encourage Visitors to share your content Addthis
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Fundraisers, Etc.)
Erika’s Lions WP Theme
CURRENTLY UNDER CONSTRUCTION, STAY TUNED!
ESTIMATED COST:
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Package Includes
WordPress Site Full Creation $500
Cost
fundraisers, featured, content, team members, events, blog posts, etc.
email, personal social media links (ex: Facebook, Instagram, Pinterest, LinkedIn, any existing website, etc.)
Required From You
Suggested Initial Pages and Sections
Recommendations For Once The Site Is Live
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It’s live, now drive traffic to it. Helps Google index it faster & improves your SEO rankings.
Spread the Word
Users rate sites by reviews
Ask For Reviews
After a while, keep things fresh by updating your site’s content.
Keep Things Fresh & Updated
Google declares a site “alive”
need visitors & content updated
Build Site Content
Pancake Breakfast
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Your club has decided to hold a Pancake Breakfast fundraiser in two months. Members begin collaborating ideas for holding the best and biggest pancake breakfast ever and post their findings in a secret board on PINTEREST to be discussed during the next meeting. The date has been selected and a compelling CALENDAR EVENT has been added to both the website and the FACEBOOK page, both linking to each other. A BLOG post has been made linking to both of the event pages and describes the excitement for what to expect. The post includes examples of what the club has done in the past with the funds raised during previous breakfasts, and describes in the value attending and supporting this event will have for the community. This blog post is shared to both FACEBOOK and public pancake breakfast PINTEREST Board. A graphical ad for the event is shared to INSTAGRAM and TWITTER with a hashtag #[CLUB]LIONSPANCAKEBREAKFAST. A creative genius in your club creates a promotional video for the pancake breakfast which is uploaded to YOUTUBE, shared to FACEBOOK, and the public pancake breakfast PINTEREST Board. Because the BLOG sidebar is set-up to show the most current promotional YOUTUBE video, the website has auto-updated. TWEETS are being made, “What’s your favorite pancake topping?” “Sausage or Bacon with pancakes - which is better and why”, and “Lion Johnny says he can flip pancakes like a juggler. Do we believe him?!” One last thing, while we’re in the BLOG, lets create a scheduled post for the day of the event with an INSTAGRAM feed linked directly into it with a reminder to support the cause, eat the delicious food, and discover Lion Johnny’s true level of pancake juggle control.
#[club]LionsPancakeBreakfast
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A fellow Lion finds a great article, “Top 10 Reasons to Eat Pancakes!” which is shared to the public pancake breakfast PINTEREST Board and then to FACEBOOK. The event is fast approaching and a countdown timer is added to the BLOG and FACEBOOK. Conversation is abuzz on the ol’ TWITTER, all Lion members have invited all of their local FACEBOOK friends via the FACEBOOK event invite feature, liked and shared the posts to their own walls, joined in the TWEETING conversations, and made bets over Johnny’s flapjack skills. Event day has arrived and members have started their magic in action. Sharing photos live on INSTAGRAM , FACEBOOK video’s live, TWEETS with behind-the-scene insights, bloopers, Top Ten Best Moments, and that creative genius is recording Johnny’s impressive skills for YOUTUBE . Everything is using the assigned HASHTAG. Since the website has a page dedicated to Pancake breakfasts, visitors are met with up-to-date content featuring the event in action and later all of the content related to the most recent breakfast without any extra effort. The event was a success. One last thing, return to the FACEBOOK event page and TWITTER asking for feedback! “How did they enjoy it?”, “What was their favorite part.” Add those testimonials to the Pancake Breakfast page on the website. Finally, Remember to connect future contributions to the community to the generosity of those who took the time to visit your pancake breakfast fundraiser, which allows the [NAME] Lions Club to serve in this amazing capacity.
#[club]LionsPancakeBreakfast
Building your club’s