Designing for 20: Sam Holzhauer, Joe Obarzanek, and Sammy Moross - - PowerPoint PPT Presentation
Presentation prepared by Group Designing for 20: Sam Holzhauer, Joe Obarzanek, and Sammy Moross Emotion By Aarron Walter Ultimate Goal: Create a user experience that stands out and Emotional Design remains remarkable long-term
experience that stands out and remains “remarkable” long-term
engagement provides positive interface feedback
users feel a personal connection with the interface
CChapterhapters
→ Ch. 4 - Emotional Engagement
response
emotion into split seconds, which intensify reactions and imprint stronger memories
attention and make surprising elements more salient for users
Text Example
photography
experience by personifying the shopping cart
Cart”
“full” of products to purchase!
so will likely add more items to cart to replicate cart’s happiness
Real-world Example
indicate the “power” of users’ password choices when signing up for new sites
atmosphere for users → make the strongest password possible to earn the green status!
Real-world Example
scrolling convention, this baking company’s website (http://www.jacquico.com/) uses a dragging feature to navigate content
that allows users to explore freely
Real-world Example
many special interactive elements to promote specials or products
tracing, tapping, shaking, etc. are embedded in daily features for users to engage in
No “surprise” here!
so…
○ Use elements of surprise to direct attention and shape user behavior
quickly, so...
○ Breaking up “monotony” of typical web interactions with surprise prompts users to slow down and reassess the material
surprising features, so…
○ Brain relies on “gut reactions” to influence rapid decisions (leading to “impulse” signups or purchases)
foreshadow a desired event
ponder what it means
much for the movie
use our imagination to create a personalized experience
to see if the outcome meets our imagined expectations
possible outcomes
○ Millions of users - much at stake
few users prevent unintended consequences or bad user experience
to be experiencing it
influence for users
Video games!
fulfilled, a lasting, positive mark is made on the product or brand
aids in creating excitement and gathering feedback from public
anticipation
can prime users to achieve goals
the response to another stimulus
accidental in UX Design
Freddie - Text Example
primes the users to perceive the app as fun, usable and trustworthy
enhance usable workflow
inspired curiosity in the user
Explanation
revealed personality
customers when speaking to support team
Freddie” through jokes, tweets
Outside Example
coupon code, many users are primed to leave the checkout flow to search for promo codes
sales, makes them happier
Outside Example
were more likely to interrupt an investigator than those primed with neutral words
were less likely to interrupt an investigator than those primed with neutral words
engaging interface can have the same effect as good design
user decision making
should be considered when designing an interface
“remarkable” user experiences by explaining how emotional design encourages positive interactions and lasting impressions
fun, lighthearted user experiences that encourage users to come back for more!
less consequential UX design implementation
user’s workflow through emotional engagement