DESIGN FICTIONS FABIEN GIRARDIN, 21.10.2015, BARCELONA - - PowerPoint PPT Presentation

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DESIGN FICTIONS FABIEN GIRARDIN, 21.10.2015, BARCELONA - - PowerPoint PPT Presentation

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BAU DESIGN FICTIONS FABIEN GIRARDIN, 21.10.2015, BARCELONA WWW.NEARFUTURELABORATORY.COM Why the Near Future? Today Futures 5-10-30 years Why the Near Future? Today Futures 5-10-30 years Today Futures Increase effect of the networks

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WWW.NEARFUTURELABORATORY.COM

DESIGN FICTIONS

FABIEN GIRARDIN, 21.10.2015, BARCELONA

BAU

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Why the Near Future?

Today Futures

5-10-30 years

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Why the Near Future?

Today Futures

Increase effect of the networks Faster circulation of idea/funding/resources

Today Futures

5-10-30 years

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Why the Near Future?

Today Futures Near Futures Today Futures

Increase effect of the networks Faster circulation of idea/funding/resources Time horizons shorten Increase of short-term bets

Today Futures

5-10-30 years

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How do you respond to today’s pace of change?

Today Futures Near Futures

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Design Fiction

Today Futures Near Futures

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Design Fiction

Today Futures Near Futures Clarify the present Design the futures

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The bank in the smart city

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The smart city where?

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The smart city when?

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The smart city who?

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What do these sketches feel like in the future?

Today Futures Near Futures

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Make tangible the futures of a bank in the smart city of the future

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Make tangible the futures of a bank in the smart city of the future

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Tom harnesses the power of artificial intelligence to automatically design your

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it evolves with you.

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Make tangible the futures of a bank in the smart city of the future

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First contact

1 minute 1 hour 1 day 1 month 1 year

Technology

Time

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“The invention of the ship was also the invention of the shipwreck” — Paul Virillo

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First contact

1 minute 1 hour 1 day 1 month 1 year

Technology

Time

End of life

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First contact

1 minute 1 hour 1 day 1 month 1 year

Technology

Time

End of life

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“… predict not the automobile but the traffic jam”— Fred Pohl

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First contact

1 minute 1 hour 1 day 1 month 1 year

Technology

Time

End of life Frictions Rituals Behaviors

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Curious Rituals

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Sports and Data

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Sports and Data

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Sport and Data

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Sport and Data

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The representation of something as if it already existed or had occurred so we can uncover challenges and create new opportunities.

Design Fiction

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Mastering the thin line between foresight and creation Or

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Julian video http://designfictionsf.nearfuturelaboratory.com/

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Fast and Cheap Productions

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Beyond Powerpoints

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Suspend Disbelief

unboxing video http://betaknowledge.nearfuturelaboratory.com/post/87127761781/unboxing-video-as-a-design-fiction-idiom-this-is

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The Frictions and Failures

Video of Nicolas’s students https://vimeo.com/132326810

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Use stories to provoke the imagination. Produce material to think with. Produce material do evaluate a vision. Produce material to start and circulate conversations. Generate conversations to uncover new opportunities and challenges.

Why Design Fiction?

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Example Given Today’s trends in cooking, mobility, security, etc.) What Are Near Future Products/ Services/Solutions?

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Ask ‘What If..?’ ..but make it feel real How Do You Do Design Fiction?

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The Seeds of Design Fiction

An evidence (e.g. evolution of crime) A vision (e.g. the bank in the smart city of the future) A research (e.g. the future of water) A new technology (e.g. self-driving cars) A practice (e.g. gestural interaction with technology) A whole field (e.g. Big Data in sport)

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Product Design Work Kit

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Design Fiction Archetypes

  • "A day in the life of”-like video
  • Product catalogue
  • Issue of a professional magazine
  • Issue of a newspaper
  • Bug report
  • Product leaflet
  • Film script
  • Booklet
  • Photobook
  • Art book/background book with product and object sketches
  • Police report
  • Wikipedia entry
  • Research inscriptions (laboratory notebook, whiteboard with weird equations)
  • Old video game manual
  • Medical pill notice
  • Unboxing video
  • Design package (food, pills, …)
  • Script/questions to be asked when someone calls a helpdesk
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Design Fiction Archetypes

  • Patent
  • Ad
  • Radio/TV show
  • Product model or mock-up
  • Official document (e.g. FDA/ISO/IATA regulation)
  • Academic paper
  • Notepad (from a journalist, anthropologist)
  • A compilation of emails (reaction from people)
  • Biography
  • Amazon.com Reviews
  • App
  • Algorithms
  • Now/Then
  • Teardown video
  • Press release
  • Travel Guide
  • Language Guide
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Design Fiction Archetypes

  • Spiritual Pamphlet
  • Advertising Supplement / Sponsored Editorial
  • Video loop like at the airport
  • Event Program
  • User generated content (video review, YouTube style fashion/review video)
  • Video Q&A with Expert
  • TV News Anchor/Report
  • Stupid Morning TV Show
  • "Wouldn't it be better if.." Sandwich Video Style Video
  • Morning radio report
  • Filming Notice
  • Film Shoot Location Signs
  • MTV Cribs Shoot / for Smart Home or Smart Bathroom
  • Fictional App Store
  • Book of Near Future Social Diseases and Malaise
  • Trends Report
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  • 1. Inputs

Insights, Trends, Speculations

  • n Self Driving Cars
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Free Cars for Big Data

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Cars & Roads Are The New Platform Play

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  • 2. Inputs

Culture, Unknowns, Unknown Unknowns, Weird Crap

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  • 3. Creative Workshop
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Quick Start Guide for a Self-Driving Car

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FAQ

How to install your Dynamic Insurance plug-in from your insurance providers’ download site? Is there a geo-fencing mechanisms to control where the car goes? How do you activate and lock the “Child Safe Mode” for your teenage son to take to football practice? How does the car pickup groceries — and how do you upload the list — when you send it on errands?

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Quick Start Guide for a Self-Driving Car

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A totem for discussions and decisions

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Experience the consequences and implications

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Better thinking around new products, a richer story and good, positive, creative work.

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Data product

Archetype Example

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Inputs Insights, Trends, Speculations

  • n Social Media
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Social media related pathologies of the near future

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Questions

What are the implication of social media on memory, social relations, stress, life balances, … What are the new idioms, terms, words? How will people will find out about? Who will work on these pathologies (FDA, EMA, Pharma…)?

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Fear of missing out (FoMO) FoMO refers to the apprehension that one is not in- the-know or one is out of touch with online contacts, some social events, experiences, and

  • interactions. It serves as a motive for an escalating

usage of social media that can lead to Social Media Overwhelm (SoMO) and other types of

  • bsessions such as Online Pull Obsession (OPO).

Severe cases of FoMO lead to insufficient engagement in the present social interactions.

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Profile Schizophrenia (PS) You suffer from personality disorder that emerges when losing control of multiple accounts and profiles on social networks. Profile Schizophrenia (PS) becomes latent when you start to notice gaps and inconsistencies between the information that you share online. For instance a you might develop different personalities from your life biography on LinkedIn and what you share on Facebook, your World of Warcraft characters and your Twitch videos.

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Six Degrees Jealousy (SDJ) You feeling or show envy of an online contact for receiving more attentions in forms of “likes”, “favorites”, “comments”, number of contacts or the klout score. Six Degrees Jealousy is often a reaction of teenagers to a strong social pressure and fear of not belonging to a community or tribe leading to Online Monophobia (OM).

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Systrom’s Anxiety (SA) Systrom’s Anxiety is a feel of having to capture and share moment for the fear of not being able to get to live them again. It happens in situations when

  • ne has to decide whether a moment is best

enjoyed in the present tense or preserved for posterity online.

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http://6andme.com

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Conclusion: With Design Fiction You Innovate By Actually Making Prototypes or Probs.

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(Actually Make It. It’s Not Enough To Mention An Idea In A PowerPoint Slide.)

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Conclusion: Prototypes Make Implications Without Making Predictions

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Be Clever, Shrewd, Wily and Funny

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FABIEN GIRARDIN fabien@nearfuturelaboratory.com www.nearfuturelaboratory.com

MERCI GRACIAS THANK YOU DANKE GRAZIE