TELLING STORIES TECHNOLOGY & MEDIA DREW DAVIDSON A LITTLE BIT - - PowerPoint PPT Presentation

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Oct 21, 2023 223 likes •989 views

TELLING STORIES TECHNOLOGY & MEDIA DREW DAVIDSON A LITTLE BIT ABOUT ME STORIES Fairytales, Folktales, Myths, Legends, Fables Narratives, Fictions, Tales, Dramas Once upon a time Everyday But one day Because of this

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TELLING STORIES

TECHNOLOGY & MEDIA DREW DAVIDSON

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A LITTLE BIT ABOUT ME

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STORIES

Fairytales, Folktales, Myths, Legends, Fables
Narratives, Fictions, Tales, Dramas
Once upon a time… Everyday… But one day… Because of this…

Until finally… And ever since then… The moral of the story is…

Kenn Adams

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(QUICK) HISTORY OF STORYTELLING

Oral (Performance, Music, Art, Dance
Drawing (Cave, Rock
Writing (Tattooing, Wood, Clay, Parchment, Canvas, Paper
Mass Printing (Books, Newspapers
Analog (Photo, Radio, Film, Television
Digital (Computers, Internet, Mobile, Social

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STORIES & HISTORY

Humans are Hard-Wired for Stories
Stories are *Not* History
Seduction of Narrative, Not Understanding Reality of Events
Emotional Impact and False Sense of Comprehension

Sometimes reality is too complex. Stories give it form.

Jean Luc Godard

History is written by the victors.

Winston Churchill

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TECHNOLOGY & MEDIA

Similar but Different
Technology More of a Tool
Media More about the Making of Meaning

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STORYTELLING, TECHNOLOGY, MEDIA

Writing
Printing
Radio
Film
Television
Internet

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STORIES

Creativity
Technology - Media
Engagement
Exploration

The story is not in the plot but in the telling.

Ursula K. Le Guin

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STORYTELLING & COMPUTERS

Writing
Text
Reading

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WRITING

Programming
Binary
Code
Writing
Applications
Storage
1s and 0s

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TEXT(S)

Documents
Webpages
Images
Movies
Games
Etc.

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INTERFACE

Input and Output
On Screen, In Space
OS
GUI
Designed Experience

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READING

Hardware & Software
New Media Literacies
Interactivity
Multimedia
Social
Immersion

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(NEW) STORYTELLING

Agency
Interactivity
Across Media
What Stories Are and Can Be

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(NEW) STORYTELLING

Director, Writer, Painter, Choreographer, Curator, Artist,

Programmer, Designer

Co-Author, Reader, Guest, User, Theater Goer, Movie Goer,

Museum Visitor, Player

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NEW STORIES

Performances
Problems
Promises

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PERFORMANCES

Agency
Reading, Writing
Compelling, Engaging

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PROBLEMS

Spoilers
FAQs
IP
Messy

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PROMISES

Ownership
Read/Write
Fan Fiction
Avatars

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STORY JOURNEY

New “Writing” & “Reading”
Across Mediums
Interactive
Engaging

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ACROSS ALL MEDIA

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HOW?

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FINDING MEDIA

Social Thinking Skill
Books, Music, Video, Games, etc
City or College

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INTERNET

Search
Recommendation, Aggregation
Long Tail
Persuasive Profiling
So Much

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POST-SECRET WORLD

No Secrets
Personally
Globally

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3 POST-SECRET ASPECTS

Personal Privacy & Oversharing
24/7 Pop Culture Media Coverage
Spoilers Everywhere

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PERSONAL PRIVACY & OVERSHARING

Share Personal Info
Post Secrets, Pictures, Videos
Everyday Star

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SPOILERS

Wikipedia
IMDB, GameFAQs
Web

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24/7 COVERAGE

Pop Culture
Previews
Demos
Blogs

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SNACKABILITY

How Convenient and Easy it is to Eat a Snack
“Twelve Easy Pieces” NY Times 2006
“Snack Culture” Wired 2007

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STORIES & SNACKS

You Can’t Eat Just One
Just One More…

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SNACKABLE MEDIA

Characteristics
Design

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CHARACTERISTICS

Time
Complete Part of Experience
Micro/Macro Challenges/Rewards
Reduce Friction

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SNACKABLE DESIGN

Bite-Sized Story
Chunking
Flow
Fun

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STORIES & MEDIA

Across & Between
Text
Audio/Visual
Interactive

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STORIES ACROSS MEDIA

Connected
Continued
Collected

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STORY EXPERIENCE

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TRANSMEDIA STORIES

Storytelling across Multiple Forms of Media
Multimodal Representations
Various Entry Points
Social Authorship
Franchise, Marketing, Native

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ACROSS MEDIA

Books, Comics, Movies, TV, Web,

Games, Mobile, Toys, Music, etc.

Goals & Glue
Transparency, Ubiquity
Ethics, Literacy
Tentpoles & Rabbit Holes
Story Tree

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GOALS & GLUE

Threads Across & Between Media
Connections
Throughline
Purposes for Deeper Engagement

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TRANSPARENCY | UBIQUITY

Fitting into Our Lives
Distributed All around Us
Easy to Use
Cloud Media
Snackable

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ETHICS | LITERACY

Privacy & Freedom
IP & CC
Open Source
Read/Write
Attention/Cognition

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TENTPOLE

Central Media Experience
Supports All Other Media

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RABBIT HOLE

Entry Point into Fictional Universe
Down into the Story

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STORY TREE

Trunk
Heart of the Tale
Branches
Inter-related Threads

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EXPERIENCE

Critical Creation
Ultimate Design Goal
For the User, Player, Guest…
Interest Curves, Flow,

Procedural, Interactivies 

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INTEREST CURVES, FLOW, PROCEDURAL, INTERACTIVITIES

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INTEREST CURVES

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FLOW

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PROCEDURAL

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INTERACTIVITIES

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ENTERTAINMENT TECHNOLOGY

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VR/AR/MR/XR & STORIES

Immersion
Agency
Spatial & Physical

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IMMERSION

Embodied
Within the Story
360

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AGENCY

Choices
Decisions
Impacts

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SPATIAL & PHYSICAL

Mobility
Involved
Perspective

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AI/ML & STORIES

Adaptive
Co-Creative
Replicative
Restrictive

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ADAPTIVE

Real-Time
Flow
Pacing, Ending(s)

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CO-CREATIVE

Assisting
Simplifying
Enhancing

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REPLICATIVE

Mimicry
Fake Reality?
A/B

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RESTRICTIVE

Data
Limitations, Biases
Similarities, Differences

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ATTENTION & STORIES

Sensors
Analytics
Recommendations
Choices

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SENSORS

Eye Tracking
Galvanic Skin Response
Heartbeat

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ANALYTICS

Algorithms
Emotional
Persuasive

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RECOMMENDATIONS

Trends
Profiles
Connections

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CHOICES

Illusion
Abundance
Indirect Control
Autoplay

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HUMANS & STORIES

Ludic Narrans
Aesthetic Intelligence
Creative Chaos
Communication
Transcendence

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LUDIC NARRANS

Homo Ludens
+
Homo Narrans
=
Ludic Narrans
Playful Stories

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AESTHETIC INTELLIGENCE

Not just Art Appreciation or Art Criticism
Experiential, Social, Making Meaning Together
Poetics, New Poetics
Creative Cognition
A Philosophical Exploration
What Do We Mean?
How Do We Know?

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CREATIVE CHAOS

Diversity is Valuable & Challenging
Inclusion Leads to Innovation
Supportive Orchestration
Making The Magic,

Changing the World

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COMMUNICATION

Organization
Presentation
Interpretation

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TRANSCENDENCE

Limitations
Empathic
Creativity - Curiosity
Personal - Universal
Awe - Wonder

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STORYTELLING

No amount of technology can solve a bad idea. 

Brenda Bakker Harger

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