CSCs Communication activities changes in 2015 Tiina Leiponen - - PowerPoint PPT Presentation

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Jan 11, 2024 544 likes •665 views

CSCs Communication activities changes in 2015 Tiina Leiponen Porto 15.6.2015 New styles Chance in the communication and sales orientation customer focus digital communications only ( no annual report, magazine, newsletter)

SLIDE 1

CSC´s Communication activities changes in 2015

Tiina Leiponen

Porto 15.6.2015

SLIDE 2

Chance in the communication and sales
rientation – customer focus
digital communications only

( no annual report, magazine, newsletter)

@CSC magazine online
Digital customer newsletter
Focus on video producion for services promotion
Minimised brochure and printed material

production

Social media

New styles

SLIDE 3

Online magazine @CSC

SLIDE 4

Annual report

SLIDE 5

Targetted Newsletter

SLIDE 6

Funet Newsletter experiences

Previous: About once a month to a specified target group
No pictures, just text, links
Short announcements
No information about the recepients behaviour

New tool: MSM Microsoft Dynamics marketing tool Tracking of recepients behaviour and interests

Problems in getting through spam filters
Not all our target group members s want to be

monitored regarding their media behaviour

SLIDE 7

Social media/Linked In

SLIDE 8

Social Media/ Facebook

SLIDE 9

Twitter@csc.fi

SLIDE 10

Videos of services

Kajaani datacenter

https://www.youtube.com/watch?v=2opuVIBSPgw

Pouta cloud services with and without testimonials

https://www.youtube.com/watch?v=2opuVIBSPgw

Eduuni collaboration tool https://www.youtube.com/watch?

v=TSIzuWHVDz8