Crystal C. Hall Evans School of Public Affairs
5.14.12 | West Coast Poverty Center| Seminar on Poverty and Policy
Crystal C. Hall Evans School of Public Affairs 5.14.12 | West - - PowerPoint PPT Presentation
Crystal C. Hall Evans School of Public Affairs 5.14.12 | West Coast Poverty Center| Seminar on Poverty and Policy Martha Galvez Rachel Kleit Jennifer Romich Mindy Hernandez Jiaying Zhao Devan Berkley Eldar Shafir Jacqui Stork Angela
5.14.12 | West Coast Poverty Center| Seminar on Poverty and Policy
What is behavioral decision research? Examples
General principles
Typical assumptions of traditional
Difference between “normative” and
Rational agent model (normative)
Behavioral model (descriptive)
Two views of behavior of the poor
Behavioral perspective (as an alternative)
(Bertrand, Mullainathan & Shafir, 2006)
(Hall, 2012)
Fully understand the context and process Program goals (behaviors!) Mapping the process Design intervention/evaluation
Rational agent model (normative)
Behavioral model (descriptive)
Assets and Financial Decision Making Housing Choice Other Examples
Self affirmation (Hall, Zhao & Shafir, under review) Mental accounting (Hall & Shafir, under review) Anticipating tax refunds
(Romich, Miesel, Keenan & Hall, in press)
Taking Information
0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 Affirmation Neutral Percent Taking
χ2 (1, N=25) = 4.57, p=.03
Self affirmation (Hall, Zhao & Shafir et al., under review) Mental accounting (Hall & Shafir, under review) Anticipating tax refunds
(Romich, Miesel, Keenan & Hall, in press)
10 20 30 40 50 60 70 80 Save $5 on $10 Save $5 on $60 HI LI
Self affirmation (Hall, Zhao & Shafir et al., under review) Mental accounting (Hall & Shafir, under review) Anticipating tax refunds
(Romich, Miesel, Keenan & Hall, in press; Hall & Romich, in prep)
Interviewees predicted refunds
Tax returns showed average anticipated
78% of interviewees under-estimated
(Hernandez, 2010)
Psychological threat a real issue Individuals not necessarily “bad” at
Rent subsidies should allow access to
Assumptions:
Research suggests different perceptions
(Galvez, 2011)
(DeLuca & Rosenblatt, 2010)
Half want to stay in familiar
Not always seeking out “better”
Small obstacles in the way – move costs
Implications for program design
Impact of Food Subsidies Marriage Preferences Childcare Decision Making
Targeted subsidy on fresh produce
(Herman et al., 2008)
Comparison of food vs. non-food subsidy Greater consumption after subsidy ends
Impact of Food Subsidies Marriage Preferences Childcare Decision Making
Exploring effectiveness of interventions
(Trail & Karney, 2012)
Economic realities more of an issue
Impact of Food Subsidies Marriage Preferences Childcare Decision Making
Conceptual frameworks (Chaudry, Henly, Meyers, 2010)
Consumer choice (rational) => outcomes Heuristics and biases/social network => processes Accommodation model combines these
(Meyers & Jordan 2006)
Research that goes beyond a rational choice
methodological approaches
decision making
Understanding behavioral puzzles
Better description of the context Improved policy design and intervention Reduction of financial and social costs
Aiming for “wrong” preferences
Program design misguided, wrong goals
Poor perceptions by clients
Longer term impacts down the road…
Inaction may not be due to disinterest
Start with assumptions
Incentive program for voucher recipients
Assumption: individuals value this large
Real preference(?): view losing voucher
Loss aversion as a driver of behavior?
(Kahneman & Tversky, 1979)
Experiments to test could explore:
Cost of incorrect assumption
Understanding behavioral puzzles Designing policies and interventions Communicating in an effective manner