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Creating the Right Social Media Content Attracting the right - - PowerPoint PPT Presentation
Creating the Right Social Media Content Attracting the right - - PowerPoint PPT Presentation
Creating the Right Social Media Content Attracting the right audience Le#ng your message be heard Content Responsive Marketing Create Distribute Engage Measure Amplify Responsive Marketing Content Marke=ng
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Le#ng ¡your ¡message ¡be ¡heard
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Content
- Responsive Marketing
– Create – Distribute – Engage – Measure – Amplify
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Responsive Marketing
Create Distribute Engage Measure Amplify
Content ¡Marke=ng Social ¡Marke=ng Social ¡Adver=sing
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Content & Social Marketing Team Example
Director Content/ Branding 5 ¡Writers Thought ¡ Leadership 2 ¡ Journalist Design 4 ¡ Designers Blogs 2 ¡Social ¡ blogs Social ¡ 4 ¡Social Video 3 ¡Video
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Church Marketing Mission
- To attract, education and empower
audiences and members
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- I. Create
Valuable ¡ Content Awareness Shares Subscribers SEO Nurture
Tradi=onal ¡Marke=ng ¡talks ¡at ¡
- people. ¡Content ¡marke=ng ¡talks ¡with
- people. ¡
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Content
- Know Your audience
– The key ingredient to a better content experience is relevance
- Relevance-builds your brand better
– What do people like? – Understand your audiences mindset as they are consuming content
41% Professionally ¡ relevant ¡content 30% News 29% ¡ Entertainment
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Content
- How is content accessed?
49% ¡is ¡mobile
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Content Tips
- Be the show not the commercial
- Momentum, timing and focus are key
- Don’t get stuck in routines-try new things
- Tell stories with heart-beginning, middle
and ending
- Think Attract vs. Interrupt
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- II. Distribute
- Distribution, engagement and Measurement
via social stations
– Age stations – Interest stations – General stations
- Thought Leadership-
– Pastoral Blog-current events/ news comments – Leaders Blog
Tips:
- 1. Think like a media marketing company
- 2. Go where the fish are biting
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- III. Engage
- Video-Most popular engagement
– Promos-Use Short Videos for engagement
- Photos-static engagement
– Ask the right questions about the photo
- Short comments that lead some where
- Invitations and request for advice
- YouTube, Facebook, Twitter, Hootsuite,
Buffer, etc.
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Church introductions
www.casalitadrivesda.org
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Video Promo
www.mysouthwestregion.org/tourdeyouth2015
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- IV. Measure
- Google Analytics
- SEO
- Google Insight (Trends)
- Tagging
- Keywords
- Connecting to something else not related
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Google Analytics
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- V. Amplify
- Social Advertising
- Strengthen the cause or message by
saying what needs to be said
- Create continuous conversations
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Good Content Look
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Bad Content Look
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It Gets Worst-Content Look
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Simple Content Strategy
- Weekly Sample Cycle for content
– Monday-Link to Video/Audio Sermon – Tuesday-Pastor’s /Leaders Blog (Mid-Week Graphic – Wednesday- Sermon Graphic and Description, Prayer Request – Thursday-Fun Day (Throw back Thursday, etc.) – Friday-Reminder of Weekend events – Saturday or Sunday-Reflection of Message/
- r Events
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Resources
- hTp://symbiota.com/crossmrkt/
- Hootsuite.com
- Buffer.com
- Gracewaymedia.com
- Proclaimonline.com
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Questions??
- Pastor Kenn Dixon