Creating the Right Social Media Content Attracting the right - PowerPoint PPT Presentation

Creating the Right Social Media Content Attracting the right audience

Le#ng ¡your ¡message ¡be ¡heard

Content • Responsive Marketing – Create – Distribute – Engage – Measure – Amplify

Responsive Marketing Content ¡Marke=ng Social ¡Marke=ng Social ¡Adver=sing Create Distribute Engage Measure Amplify

Content & Social Marketing Team Example Director Content/ Thought ¡ Blogs Design Social ¡ Video Branding Leadership 4 ¡ 2 ¡Social ¡ 2 ¡ 4 ¡Social 3 ¡Video 5 ¡Writers Designers blogs Journalist

Church Marketing Mission • To attract, education and empower audiences and members

I. Create Tradi=onal ¡Marke=ng ¡talks ¡at ¡ people. ¡Content ¡marke=ng ¡talks ¡with Valuable ¡ people. ¡ Content Nurture Awareness SEO Shares Subscribers

Content • Know Your audience – The key ingredient to a better content experience is relevance • Relevance-builds your brand better – What do people like? – Understand your audiences mindset as they are consuming content 41% 30% 29% ¡ Professionally ¡ News Entertainment relevant ¡content

Content • How is content accessed? 49% ¡is ¡mobile

Content Tips • Be the show not the commercial • Momentum, timing and focus are key • Don’t get stuck in routines-try new things • Tell stories with heart-beginning, middle and ending • Think Attract vs. Interrupt

II. Distribute • Distribution, engagement and Measurement via social stations – Age stations – Interest stations – General stations • Thought Leadership- – Pastoral Blog-current events/ news comments – Leaders Blog Tips: 1. Think like a media marketing company 2. Go where the fish are biting

III. Engage • Video-Most popular engagement – Promos-Use Short Videos for engagement • Photos-static engagement – Ask the right questions about the photo • Short comments that lead some where • Invitations and request for advice • YouTube, Facebook, Twitter, Hootsuite, Buffer, etc.

Church introductions www.casalitadrivesda.org

Video Promo www.mysouthwestregion.org/tourdeyouth2015

IV. Measure • Google Analytics • SEO • Google Insight (Trends) • Tagging • Keywords • Connecting to something else not related

Google Analytics

V. Amplify • Social Advertising • Strengthen the cause or message by saying what needs to be said • Create continuous conversations

Good Content Look

Bad Content Look

It Gets Worst-Content Look

Simple Content Strategy • Weekly Sample Cycle for content – Monday -Link to Video/Audio Sermon – Tuesday -Pastor’s /Leaders Blog (Mid-Week Graphic – Wednesday - Sermon Graphic and Description, Prayer Request – Thursday -Fun Day (Throw back Thursday, etc.) – Friday -Reminder of Weekend events – Saturday or Sunday -Reflection of Message/ or Events

Resources • hTp://symbiota.com/crossmrkt/ • Hootsuite.com • Buffer.com • Gracewaymedia.com • Proclaimonline.com

Questions?? • Pastor Kenn Dixon – Communication and Media Relations Director for Southwest Region Conference of Seventh- day Adventists – kdixon@swrgc.org – @pkdixonsda – facebook.com/kennldixon – YouTube: Kenn Dixon