Social Media Advocacy and Social Media Advocacy and Data Driven - PowerPoint PPT Presentation

Social Media Advocacy and Social Media Advocacy and Data Driven Outreach Data Driven Outreach

Goals Goals ● The Big Question: How is Congress using social media? The Big Question: How is Congress using social media? ● The Content: How do we make it? How do we find it? The Content: How do we make it? How do we find it? ● The Process: How do we share and post it? The Process: How do we share and post it? ● The Campaign: How do we work together? The Campaign: How do we work together?

How is Congress using How is Congress using social media? social media?

Grassroots Grassroots Grassroots advocates care so much about their issues that they ‘plant seeds’ of concern and try to grow awareness and engage citizens. Quick Poll: Quick Poll: How many comments on social media are enough for a Congressional office to pay attention?

Grassroots Grassroots 32 comments 32 comments

How do we make (or How do we make (or find) good content? find) good content?

Digital Organizing is Digital Organizing is Organizing Organizing Online organizing can’t replace offline organizing, but it can help us do our jobs more Offline Offline Online Online efficiently.

Have a Theory Have a Theory of Change of Change How will you turn the In digital organizing: How does the action we’re asking people resources you have into to take create the change we power you need to want to see? create the change you want? Usually an if/then statement: If we do [X] then [Y] will happen. Must be authentic, plausible, and real.

Tactics Tactics Digital tactics often overlap Applying public pressure ▪ with traditional organizing Creating a media narrative ▪ tactics. Shifting public perception ▪ Mobilizing action ▪

The Best Content The Best Content Online Online Tells a story ▪ Taps into emotions ▪ Communicates a theory of change ▪ Visually interesting ▪ Tailored for each platform ▪ Skimmable ▪ Share -able ▪

Social = Relationship Building Social = Relationship Building ▪ No need for a large following. No need for a large following. ▫ Be authentic and credible. ▫ Post your interactions to social ▫ Create posts that add value ▪ Influencers want to help Influencers want to help ▫ Ask to share and tag you ▫ Thank and praise them publicly ▫ Create posts for them!

Sourcing Content Sourcing Content ▪ Build / Follow a Twitter list ▪ Follow hashtags & “influencers” ▫ Remember twitter is a conversation ▪ What’s trending ▪ Ask for help lifting content!

What would be What would be helpful for your helpful for your organization? organization?

Thank you! Thank you! Questions? Questions?

Social Media Advocacy and Social Media Advocacy and Data Driven - PowerPoint PPT Presentation

Social Media Advocacy and Social Media Advocacy and Data Driven Outreach Data Driven Outreach Goals Goals The Big Question: How is Congress using social media? The Big Question: How is Congress using social media? The Content: How do

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101

SOCIAL MEDIA SKILLS FOR THE SAVVY ADVOCATE BENEFITS OF SOCIAL MEDIA USE FOR ADVOCACY Provides

Engaging on Social Media as an Ambassador Advocacy on Social Media As an AKF Ambassador, you are

The Power of Social Media Advocacy Amy Sekhar, PhD Access Note Make yourself comfortable.

Getting Social What is social media? Why does social media matter? What social media

Presentation 1 What is social media? Get Media Smart social media 2 What is social media?

Social networking platforms Social media refers to the means of interactions among people in which

Overview Introduction to myself Introduction to social media Social media and LIS

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content

Pew Research findings on Politics and advocacy in the social media era Public Affairs Council

Social Media donts What is social media Social media is nothing new Just an extension

How could social media data be relevant to regulatory decision-making? Social Media Workshop

Social Media Seminar for Development Educators Part 1: Social Media Basics How are these

Social Media and NFP organisatons Emma Bennett Why are you using social media? Today

Using Social Media as a Tool for Empowerment and Advocacy National Women and Girls HIV/AIDS

Social Media Policy Example At the School, we understand that social media can be a fun and

Animal Organizations Need to Know ___________________________________ Christie Keith

CALSWEC WORKFORCE STUDY: PRELIMINARY FINDINGS PLEASE DO NOT DISTRIBUTE BROADLY WITHOUT PRIOR

Kumu Youth Academy (Kumu Camp) April 9, 2016 12:00 to 2:00 p.m. Agenda I. WELCOME AND

Multi-platforming Recycle, Reuse, Reformat Reba Hull Campbell Deputy Executive Director

Topics to be Covered How do you measure loneliness? Loneliness vs. social isolation Age

Childrens Social Work Our Journey Our Position: 2014 Parts of the system did not work -

Addressing the multi-dimensional factors of social exclusion Luis Frota STEP Programme ILO

in Later Life Matter? The Links between Relationships and Well-Being Lisa A. Neff University