Animal Organizations Need to Know - - PDF document

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Animal Organizations Need to Know - - PDF document

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ ___________________________________ ___________________________________ ___________________________________

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Social Media: 6 New Things Animal Organizations Need to Know

Christie Keith #6socialthings

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Social media kitteh says…

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Social media kitteh says…

  • Photos. Preferably of cats.

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Social media kitteh says…

  • Photos. (Preferably of cats.)
  • Mobile.

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Social media kitteh says…

  • Photos. (Preferably of cats.)
  • Mobile
  • Easy to share.

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Facebook

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So, do you have to pay?

Not yet…

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

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Be Social

Talk to your followers!

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

The end

  • f

“like bait.”

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Story Bumping

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Action Step:

Reply, not post.

.

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Last Actor

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Action Step:

Soften the ground

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Median Viral Reach

0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% Created Shared

Reach

Reach Source: EdgeRank Checker, “Facebook Kills Viral Reach When Sharing Other Page’s Post,” Aug 2013

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Or you can pay.

Or, you can pay

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New Facebook Page Design

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Other Social Platforms

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New Twitter Profile

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Twitter Photos

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Is Instagram the Answer?

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Is Instagram the Answer?

  • Owned by Facebook

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Is Instagram the Answer?

  • Owned by Facebook
  • No clickable links

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Is Instagram the Answer?

  • Owned by Facebook
  • No clickable links
  • Mobile only (iOS and Android)

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Is Instagram the Answer?

  • Owned by Facebook
  • No clickable links
  • Mobile only (iOS and Android)
  • Younger demographic

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Is Instagram the Answer?

  • Owned by Facebook
  • No clickable links
  • Mobile only (iOS and Android)
  • Younger demographic
  • Popular: 200 million monthly active users

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What About Pinterest?

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

What About Pinterest?

  • One-third of U.S. women use Pinterest

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What About Pinterest?

  • One-third of U.S. women use Pinterest
  • 51% of all online 18-49 year olds

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What About Pinterest?

  • One-third of U.S. women use Pinterest
  • 51% of all online 18-49 year olds
  • Clickable links

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

What About Pinterest?

  • One-third of U.S. women use Pinterest
  • 51% of all online 18-49 year olds
  • Clickable links
  • Annual household income $100,000+

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What About Pinterest?

  • One-third of U.S. women use Pinterest
  • 51% of all online 18-49 year olds
  • Clickable links
  • Annual household income $100,000+
  • Most pins are re-pins

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Social media kitteh says…

Keep an open mind!

More in resources…

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Stop Preaching to the Choir

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#chriscolfer #glee

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Pinboard: Hiking

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Pinboard: Shoes

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Pinboard: Knitting

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Trending Topics

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

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Be positive!

“Shift Away From Negative Ads Increases Giving to Animal Shelter,” Chronicle of Philanthropy, May 2011.

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Cool New Tools

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

New Post Engagement Options

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Testing

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

Facebook for Business

http://www.facebook.com/business

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Twitter Ads

http://business.twitter.com/

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Insights

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Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014

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Email: christiekeith@gmail.com Website: http://www.christiekeith.com/ Facebook: http://www.facebook.com/ByChristieKeith Twitter: @christiekeith Pinterest: http://www.pinterest.com/christiekeith Google+: http://tiny.cc/christiekeith

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