Creating a market for low carbon cars LowCVP Seventh Annual - - PowerPoint PPT Presentation

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Mar 08, 2023 276 likes •462 views

Creating a market for low carbon cars LowCVP Seventh Annual Conference - Moving to a low carbon future Wednesday 14 th July Joe Greenwell, Chairman, Ford of Britain Contents What influences the market for low carbon cars? Industry

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Creating a market for low carbon cars

LowCVP Seventh Annual Conference - Moving to a low carbon future

Wednesday 14th July

Joe Greenwell, Chairman, Ford of Britain

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Contents

What influences the market for low carbon cars?
Industry progress to date
What vehicle manufacturers are doing today
How Ford are approaching the low carbon marketplace
UK industry initiatives that are making a real difference

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What influences the market for low carbon cars?

fuel prices
CO2 regulation - current and future
Government measures – incentives, fiscal stimulus (BiK, VED etc.)
industry initiatives
economic crisis - consumer is more focused than ever on cost of
wnership
advertising and marketing
local measures - congestion charging (London and elsewhere)
consumer concerns / NGO pressures

= increasing consumer demand for low carbon vehicles

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Industry Response

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The Industry has made significant progress to date

Continuous improvement, to new low of 149.5g/km
2009 average 5.4% lower than previous year and 21.2% better than 1997

UK average new car CO2 emissions (Source SMMT)

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CO2 emissions reductions across segments

All segments have seen substantial improvements

Change in new car CO2 emissions by segment, 2009 vs. ‘08 and ’97 (Source SMMT)

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What is the industry doing today?

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Maintaining the momentum / driving further progress

Clean diesel engines

Down-sizing and advanced turbo charging technology offers perhaps 10-20%

more improvement

Direct injection gasoline engines

DI downsized gasoline engines can achieve close to today’s diesel levels of

economy at a substantial cost advantage

Automated transmissions

Driver advantages including around 5% over manual transmissions

Hybrid powertrain

Offer significant opportunities for CO2 reductions particularly in a city / urban

environment

Electric and Plug in electric

First volume applications likely to be in cities. Costs and range remain a limitation

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NAIGT GT T Technol

log
gy R

Road M Map (Source: N NAIGT GT)

Maintaining the momentum / driving further progress

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Ford in Britain investment story

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Ford – low carbon product portfolio

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Consumer awareness – driving the market for low carbon cars

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Consumer awareness – innovative communication

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Consumer awareness – the market for low carbon cars is here and accelerating

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In conclusion

How to create the market?
Focus on environmental messaging – yes. But also cost
f ownership advantages
Better clarity and transparency – clear, consistent

messaging

Industry must be credible and Government consistent
Innovative ways to engage with the customer – websites,

interactive tools

Above all - great products that deliver ‘all the customer

needs’ - that are affordable

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New exciting low carbon Ford products

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Creating a market for low carbon cars

END