BANKO BIKANO COMMUNITY LED SANITATION CAMPAIGN IN BIKANER Under - - PowerPoint PPT Presentation

BANKO BIKANO

COMMUNITY LED SANITATION CAMPAIGN IN BIKANER Under Nirmal Bharat Abhiyan

Arti Dogra District Collector, Bikaner

Banko Bikano- A community led sanitation campaign in Bikaner Arti Dogra, District Collector, Bikaner dm-bik-rj@nic.in

Overview

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Summary: In the heart of the arid Thar Desert , the programme of sanitation was almost destined to fail given the traditional approach to sanitation. But in April 2013 when it was launched, the Banko Bikano campaign surprised everyone including the government officials in Bikaner. Unlike other process and target oriented government programmes, this one focused on being community led and community driven . Morever the basic premise of the programme was pride- pride and self respect for the women, pride for the family , pride for the village and ultimately for the district. This thought and vision caught on in the social set up of rural Bikaner and the programme became almost self propelling.

Bikaner

 Third Largest District in the country  Area: 28466 sq km  Population: 2,367,745  Gram Panchayats: 219  Heart of the desert  Severe droughts  Severe climate

• Desert terrain
• The size of the district
• Huge Gram Panchayats
• Dhani culture
• Water Scarcity
• Low literacy for women
• Feudal society
• Past history of the

programme

TSC program was not functioning , with no officers in place

The Challenge- All the Excuses

The Trigger

• Involvement
• f

Water and Sanitation Programme of World Bank

• Convincing the public representatives
• Engaging a dedicated team
• Finding a District Co-ordinator
• Trying to erase memories of the past

Campaign Branding

• Rising Sun
• Focus on Ranbankura
• Using local language &

customs

• Emphasis on pride

• Shift from target orientation to objective
• rientation
• Focus on Pride ,Dignity and respect for women
• Community Led - Bringing the community to the

fore

• Intensive training and capacity building of

stakeholders

• Dedicated visits ,follow ups and regular

meetings (Ratri Chaupal, Saturday meeting etc)

• Monitoring is focused on ODF (community wide

behaviour change) rather than construction of individual toilets (Emphasis on 100% usage)

• ODF GPs would be recognized and rewarded

with schemes such as SLWM

Strategy

• Communities to be triggered by DRG
• Early morning nigarani by natural leaders of

each village/habitation

• Toilets have to be constructed by people

themselves; No third party involved

• Communities are encouraged themselves to

support the poorest of the poor.

• Incentives would be given after achieving ODF

status only

• No standard design of toilet.(preference of

household matters, but low cost options are communicated)

• Women and children are included in the process

Execution

• Convincing stakeholders
• Having staff and institutional

arrangement in place

• District Coordinator
• Block coordinators
• DRG
• Nodal officers
• Motivators
• Partnership with WSP for Strategic

technical support

Preparation Phase – Jan to March 2013

• 5 days residential training

by WSP

• Training motivators, Gram

Secretaries, Sarpanch and

• ther key functionaries
• Ensuring presence of key

functionaries

• Triggering of two GPs (Naal

and Ridmalsar)

Launch – April 2013

• Naal Bari became the first

ODF Panchayat in 10 days

• Instant hero of the

sarpanch of Naal

• 21 GPs claimed ODF status

in the first one month

• Media attention
• Thought provoking for

critics

Response

• Prompt follow up to

discuss the success of Naal

• Intensive

monitoring thereafter

• Weekly meetings and

prompt mid course correction

Response

• DRG Members & Local

Leaders involved demonstrate how to construct toilets.

• Massive meetings in all

interested GPs

• Creating community

leaders

Scaling Up –Involving PRIs

Proactive PRI Involvement

• Even aged men as well as

women came forward to construct their own toilets,

• Active role to early

morning Nigrani

• Role to women and their

pride

• Rallies by school children

Scaling Up-Involving the community

Active Participation by Women

• Different types of toilets

as per the preference and affordability of community.

• No standard model was

promoted.

• Training at all levels

including masons

• Availability of material

Scaling Up- Providing Options

• Trained and dedicated

resource persons willing to work 24x7

• Night halts and two day

visits by the DRG

District Resource Group

• The District Support Unit

will undertake a stringent verification of ODF status

• Before declaring a GP

ODF, to verify that all households have access to toilets

Mobile Monitoring - ODF Claims Verification

• Using outcome tracker

mobile app developed by WSP

• Independent Journalists,

Students and NGO professionals

Mobile Monitoring - ODF Claims Verification

• Complimentary to

interpersonal communication

• Creates demand from

all corners

Success – Press Coverage

Success – ODF status of GP’s

10 20 30 40 50 60 70 80 90 1-Apr-13 11-Apr-13 21-Apr-13 1-May-13 11-May-13 21-May-13 31-May-13 10-Jun-13 20-Jun-13 30-Jun-13 10-Jul-13 20-Jul-13 30-Jul-13 9-Aug-13 19-Aug-13 29-Aug-13

Total 68 GPs become ODF by 31 July 2013 Number of ODF Gram Panchayats Training completes on 5th April Nal Beri becomes first ODF GP on 20th April 2013 Total 5 GP s become ODF on 6 May 2013 Total 45 GP s become ODF by 6th June 2013 Total 51 GPs become ODF by 25 June 2013 Total 21 GP s become ODF by 13th May 2013 Total 85 GPs become ODF by 31 August 2013

• Ensuring Timely Payments
• Convergence with MG-NREGA
• Sustaining the ODF status
• Extending to the entire district
• Meeting the new aspiration of the people

Challenges Ahead

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

• Being a community driven

campaign

• Ensuring it is a demand

driven campaign

• Central role to women
• Focus on PRI

Key Success Factors

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

THANKS