CORPORATE PROFILE Index Brand Axis Mutual Fund Customer Centricity - - PowerPoint PPT Presentation

CORPORATE PROFILE

Index

Brand Axis Mutual Fund Customer Centricity Risk Managed Products Easy Transactions Experienced Team

BRAND AXIS MUTUAL FUND

Share Holding

Schroder Investment Management (Singapore) Limited (SIMSL) through its wholly owned subsidiary, Schroder Singapore Holdings Private Limited (SSHPL) holds 25% of the total issued and paid up equity share capital plus one share in Axis AMC and Axis Mutual Fund Trustee Ltd. SIMSL and SSHPL are ultimately wholly owned subsidiaries of Schroders Plc.

#

75% 25%*

*SSHPL

#Axis Bank and other nominees of Axis Bank

About Axis Bank

Source: www.axisbank.com ^ Includes extension counters

• Total Assets:
• Total Deposits:
• Total Net Profits (Q4 FY16):
• Market Cap:

` 5,25,468 Cr ($87.6 bn) ` 3,57,968 Cr ($59.7 bn) ` 2,154 Cr ($0.4 bn) 1,12,058 Cr ($ 18.7 bn) as on April 25, 2016 All figures are as on March 31, 2016. Conversion Rate 1$ = ` 60 `

} } } } } } Axis Bank commenced operations in 1994. Promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust India (SUUTI), Life Insurance Corporation of India (LIC) and five other insurance companies. India’s third largest private sector bank. Strong retail banking, wholesale banking, capital markets and treasury businesses. Expansive distribution network in 2,904 branches in centres and 12,743 ATMs. Branches in Singapore, Hong Kong, DIFC-Dubai, Colombo and Shanghai with representative offices in Dubai and Abu Dhabi. 1,855^

Foreign shareholders, 44.62% Domestic shareholders, 25.65% LIC, 14.64% SUUTI, 11.53% Other Promoters, 3.56%

About Schroders

#

A highly diversified business Equities Fixed Income Multi-Asset Emerging Market Debt, Commodities and Property Wealth Management

42% 25% 19% 4% 10%

#Source: Schroders plc Annual Report and Accounts 2015

} } } } } Established in 1804 and now headquartered in London, UK, Schroders has developed under a stable ownership for over 200 years. Focused 100% on asset management. Manages £324.9 billion (EUR 409.7 billion/Us $466.9 billion) globally on behalf of institutional and retail investors, financial institutions and high net worth clients. Expertise across a broad range of asset classes including equities, fixed income, multi-asset and alternatives. Employs more t

• rldwide operating from 37 offices in 27

countries across Europe, the Americas, Asia and the Middle East. *Source: www.schroders.com | *As on March 31, 2016. han 3700* people w

About Axis Mutual Fund

Data as on March 31, 2016. *For the quarter ended March 31 2016.

OVER 15 LAKH ACTIVE INVESTOR ACCOUNTS AMONGST THE FASTER GROWING AMCs AVERAGE AUM* OF ` 37,764 Cr 54 SCHEMES PRESENCE IN OVER 75 CITIES

Average Asset Under Management (AUM) report for the quarter ended March 31, 2016 Asset class-wise disclosure of Average AUM (` Cr)

TOTAL ` Cr 37,764

Income Equity Balanced Liquid Gilt ETF Fund of funds scheme (domestic)

13,195 11,963 572 11,604 112 241 77

About Axis Mutual Fund

AMONGST THE FASTER GROWING AMCs

4784 90,309 15,01,767 1,617 55.03% 19.72% 10.08% 10.02% 5.15%

About Axis Mutual Fund

Percentage of Total AUM as on the last day of the Quarter Top 5 Cities Next 10 cities Next 20 cities Next 75 cities Others

WIDE PRESENCE IN OVER 75 CITIES REACHING OUT TO MORE THAN 15 LAKH INVESTOR ACCOUNTS

(No. of folios as on March 31, 2016) Domestic & Overseas Corp. HNI Retail Trust

Board of Directors - Axis Asset Management

Independent Directors Associate Directors

Associate and Independent Directors are as defined under the SEBI (Mutual Funds) Regulations & Companies Act 2013.

• T. S. Narayanasami
• Ex MD & CEO of United Stock Exchange
• Erstwhile Chairman & MD of Bank of India,

Indian Overseas Bank and Andhra Bank

• U. R. Bhat
• Director of Dalton Capital Advisors (India)
• Fellow of the Chartered Institute of Bankers,

London

Pranesh Misra

• Founder of Brandscapes Consultancy Pvt. Ltd.

with over 27 years experience in marketing across varied industries

Ashok Sinha

• An IIT & IIM graduate with 30 years of

experience in Petroleum Industry

• Awarded India Chief Financial Officer in 2001

Shikha Sharma

• MD & CEO of Axis Bank
• Over two decades of experience across the

spectrum of financial services

Richard Anthony Mountford

• CEO - Asia Pacific of Schroders Investment

Management

• Member of Group Management Committee
• f Schroders
• R. K. Bammi
• Erstwhile Executive Director (Retail Banking) of

Axis Bank

• Certified Associate from the Indian Institute of

Bankers

Chandresh Kumar Nigam

• MD & CEO of Axis Asset Management

Company

• Over 22 years of experience in equity fund

management

Board of Directors - Axis Mutual Fund Trustee

Independent Directors Associate Directors

• T. C. Nair
• Erstwhile whole time member of SEBI
• Ex MD of Bharatiya Reserve Bank Note Pvt.
• Ltd. (a wholly owned subsidiary of Reserve

Bank of India)

• V. Leeladhar
• Erstwhile Chairman & MD of Union Bank of

India and Vijaya Bank

• Served as Deputy Governor of Reserve Bank of

India

Uday Chitale

• A Practicing Chartered Accountant by Profession
• Currently, a Senior Partner of the well-known

firm M/s. M. P . Chitale & Co.

Kedar Desai

• Currently a partner at Desai Desai Carrimjee

& Mulla, Advocates & Solicitors

• Previously partner at Kanga & Company,

Advocates & Solicitors

Murray Coble

• COO - Asia Pacific for Schroder Investment

Management (Singapore) Ltd.

• Erstwhile MD - South East Asia and Executive

Committee Member, Treasurer & Secretary of

• Investment Management Association,

Singapore

Bapi Munshi

• President and Chief Risk Officer of Axis Bank

Limited

• Extensive experience in Treasury and Risk

functions in Banking Industry

CUSTOMER CENTRICITY

Pillars of the Axis Mutual Fund Philosophy

Outside-in View Enduring Wealth Creation Long-term Relationships

} } Investor at the heart of every single decision. Communicate in the language of the investor. } } Play a serious & credible role in investor’s money basket. Encourage investors to build a long-term perspective of the category. } } Leverage the equity of 'Axis' brand. Aim at building relationships rather than being transactional.

RISK MANAGED PRODUCTS

Investment Philosophy - Equity

Investment Process - Equity

Portfolio Construction Portfolio Monitoring Research

RISK MANAGEMENT

Portfolio is constructed bottom- up, stock-by-stock while adhering to top down risk parameters, liquidity profile and volatility targets. Take profit or rebalance portfolio to ensure investment

• bjectives are met.

Examine need for hedging against event risks. Identify companies with sustainable earnings growth potential, credible management & acceptable liquidity. Analyze fundamentals to assess fair value of stocks in our universe. Identify Universe

Risk Management - Equity

MACRO + MARKET Effective and timely response to uncertain events enabled through in-depth understanding of businesses. Hedge portfolios in case of predictable events with uncertain outcomes. Price risk due to event impacting

• verall market.

VOLATILITY Monitor overall portfolio volatility. Control risk class/ sector/ stock exposures as needed. Price volatility due to company or portfolio specific factors. EVENT Hedge in case of scheduled events with uncertain outcomes using Index futures and single stock futures. In case of macro/ market shocks, hedge / go into cash where feasible. Price risk due to company or sector specific event. LIQUIDITY High impact costs. PRICE Detailed in-house research to enable “Fair value” based investment recommendations. Overpaying for a company. QUALITY Experienced investment professionals to help limit investment universe to carefully selected high quality businesses. Investing in unsustainable / weak companies. HOW WHAT Controlled at portfolio construction stage. RISK

Portfolio Monitoring Target Investment Universe

Investment Process - Fixed Income

INTEREST RATE RISK CREDIT RISK Portfolio Construction Target Portfolio Duration Assess the Macro Environment

Risk Management - Fixed Income

RISK MANAGEMENT

CREDIT Focus on high quality

• issuers. Investment

Universe based on credit research. DURATION Portfolio duration meticulously determined through extensive macro research. DIVERSIFICATION Exposure to each issuer limited by its rating. LIQUIDITY Liquidity/impact cost part of security selection/portfolio construction. Optimise balance of credit quality, returns and liquidity.

Products Designed for Various Investor Needs

There is no assurance that the above specified goals shall be met. Investors are advised to consult their financial, tax, legal and other advisors before investing. * To achieve long term financial goals, ideally an investor should invest in equities at a very young age and stay invested for very long duration.

SPARE CASH 1 day - 90 days HOLIDAYS 2 - 4 years CHILD EDUCATION 3 - 10 years RETIREMENT* More than 10 years

} } Axis Liquid Fund Axis Treasury Advantage Fund } } } } } Axis Income Saver Axis Short Term Fund Axis Fixed Income Opportunities Fund Axis Triple Advantage Fund Axis Equity Saver Fund } } } } } } } } Fund Axis Equity Fund Axis Triple Advantage Fund Axis Income Saver Axis Dynamic Bond Fund Axis Fixed Income Opportunities Fund Axis Equity Saver Fund Axis Children’s Gift Fund Axis Long Term Equity } } } } Axis Equity Fund Axis Midcap Fund Axis Focused 25 Fund Axis Long Term Equity Fund

Product Features

*Axis Long Term Equity Fund is an open-ended equity linked savings scheme with a 3 year lock-in. ^Tenor and investment strategy are based on prevailing market conditions & the interest rate view of the fund manager. These may change from time to time. Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

Scheme Key differentiation

Axis Equity Fund Focus on keeping volatility less than that of the Nifty. Axis Long Term Equity Fund* Long term focus with investments in quality businesses across market cap. Axis Midcap Fund Investment mainly in Midcap companies. Axis Focused 25 Fund Invest in a concentrated portfolio of equity & equity related instruments of upto 25 companies. Axis Equity Saver Fund Asset allocation across multiple asset classes in order to seek reasonable returns while bringing down risk. Axis Children's Gift Fund Focuses on long term investment and endeavors to help in savings for Children’s needs as they grow up. Axis Triple Advantage Fund Diversification across 3 asset classes that have low correlation. Axis Income Saver Dual objectives of generating income and capital gains while attempting to manage risks. Axis Gold Fund Easy and hassle free way to invest in Gold. Axis Liquid Fund Suitable to invest your surplus cash for very short term. Axis Treasury Advantage Fund Suitable to invest your surplus cash for very short term. Axis Short Term Fund Seeks to provide stable risk adjusted returns with modified duration between 3 months to 3 years (under normal circumstances)^ Axis Fixed Income Opportunities Fund Aims to generate stable returns by investing in debt & money market instruments across the yield curve & credit spectrum. Axis Dynamic Bond Fund All-weather income fund with absolute return focus which invests in the best ideas at any point of time. Axis Banking Debt Fund Aims to generate optimal returns and liquidity by mainly investing in bank CDs.

EASY TRANSACTIONS

Easy Transactions

TRANSACT AND TRACK YOUR INVESTMENTS ON THE GO! } } } } } An app for your android smart phone. Portfolio view of holdings. Buy, sell and switch units (subject to cut-of timing). Request A/c statement, capital gains statement and view last 5 transactions. Can be customized for advisors with ARN code. TRANSACT BY SENDING AN SMS! } } } Get NAV , Folio balance & transact from your registered mobile number. Available on all phone models-GPRS or otherwise. Secure transaction. TRANSACT THROUGH A SIMPLE PHONE CALL! } } } Buy or sell anytime from Monday - Saturday No additional fees or charges. Secure transaction. (subject to cut-of timing).

18002 21322 / 1800300 03300

Easy Transactions

INVEST ONLINE IN MINUTES! Individual Investors Invest online either through internet banking or VISA debit card. No prior registration required. Complete your investment in minutes. Track your investments instantly. Non-Individual Investors Purchase, redeem or switch online. View transactions and download account statements. No forms to be filled for additional transactions. Multiple funds transfer options available: Online bank transfer using online banking RTGS/NEFT transfer Direct credit through a transfer letter } } } } } } } }

• AN ONLINE PLATFORM FOR ADVISORS TO INITIATE TRANSACTIONS

ON CLIENTS BEHALF } } } } Initiate Purchase, Redeem or Switch transactions. Advisers can initiate transactions for existing Axis MF investors either by searching their names, or entering their folio no. and mobile no. Investor gets intimated through on SMS. Investor can approve / authorise the transaction on mobile via the Axis MF EasyApp. A distributor / advisor can only fill in the details of a proposed transaction which the investor has to approve / modify / reject.

EXPERIENCED TEAM

Key Business Personnel

Chandresh Kumar Nigam, MD & CEO

• Over 22 years of experience in equity fund management
• Previous experience includes TCG Advisory, ICICI Prudential AMC & Zurich India AMC
• A Mechanical Engineer from IIT Delhi and PGDM from IIM Calcutta

Karan Datta, Chief Business Officer

• Management post graduate with over 17 years of experience in sales & distribution of financial products
• Previous experience includes Goldman Sachs AMC, Franklin Templeton AMC & Birla Sunlife Distribution

Darshan Kapadia, Compliance Officer

• B. Com, CS, LLB
• Over 12 years of experience
• Previous experience include DSP BlackRock Investment Managers Pvt. Ltd., Religare Invesco Asset Management Company Pvt.

Ltd., Religare AEGON Asset Management Company Pvt. Ltd., Birla Sun Life Asset Management Company and Reliance Industries Ltd.

Gopal Menon, COO & CFO

• B. Com, A.C.A., L.L.B. (Honours)
• Over 18 years of experience in Compliance, Secretarial and Legal
• Previous experience includes Universal Trustees Pvt. Ltd, Sanlam Investments & Advisors, IDFC AMC, Standard Charted AMC,

HSBC AMC & Zurich AMC

Key Investment Team Personnel - Equity

Pankaj Murarka, Head - Equity

• Chartered Accountant
• Over 12 years experience in the capital markets & equity fund management
• Previous experience includes DSP Merrill Lynch & UTI AMC

Sudhanshu Asthana, Sr. Fund Manager - Equity

• M.A. in Economics from Mumbai University and Diploma in Investment Management from NMIMS
• A total of 13 years experience as an equity fund manager
• Previous experience includes Barclays Wealth India and SBI Fund Management

Jinesh Gopani, Fund Manager - Equity

• M.M.S. in Finance from the University of Mumbai
• A total experience of 13 years in the capital markets of which 4 years are in equity fund management
• Previous experience includes Birla Sun Life Mutual Fund and Voyager Capital

Ashwin Patni, Head Products and Fund Manager

• A post graduate from IIM Calcutta and B.E. in Metallurgy
• Over 13 years of total experience including 11 years of experience in banking and capital markets
• Previous experience includes IDFC AMC, Standard Chartered AMC and ICICI Bank

Key Investment Team Personnel - Equity

Amrita Basu, Analyst - Equity

• M. Sc. Finance and Economics
• Over 7 years of experience as an equity analyst
• Previous experience includes Kotak Securities and Kotak Mahindra Capital Co.

Deepak Agrawal, Research Analyst - Equity

• Chartered Accountant from ICAI
• More than 6 years of experience as Research Analyst
• Previous experiences include Tata Asset Management Company Ltd., Axis Capital Ltd. etc

Hitesh Das, Research Analyst - Equity

• CFA Level II candidate, Completed PGDM from IIM Lucknow, Dual Degree (Electrical Engineering) from IIT, Bombay.
• More than 6 years of experience as Research Analyst
• Previous experiences include Barclays India, Credit Suisse India, Yes bank and DSP Merill Lynch.

Mayank Hyanki, Equity - Research Analyst

• B.Tech, PGDM
• Over 7 years of experience
• Previous experience includes Reliance Industries Limited, Birla Sun Life Asset Management and ING Investments Private Ltd.

Viresh Joshi, Chief Trader - Equity

• A commerce graduate with over 14 years experience as a Sales Trader and Dealer.
• Previous experience includes BNP Paribas Securities & ICICI Securities.

Key Investment Team Personnel - Equity

Simranjeet Gill, Investment Associate

• Commerce Graduate from Mumbai University.
• More than 5 years of experience in Indian Capital Markets
• Previous experiences include Accord Fintech Pvt. Ltd. and Prime Broking India Ltd.

Key Investment Team Personnel - Fixed Income

R Sivakumar, Head - Fixed Income

• An engineer from IIT Madras and PGDM from IIM Ahmedabad
• Over 12 years of experience in the Indian asset management industry across asset classes
• Previous experience includes managing fixed income funds with Sundaram and ABN AMRO Mutual Funds

Devang Shah, Sr. Fund Manager - Fixed Income

• Bachelor of Commerce & Chartered Accountant
• Over 9 years of experience as analyst and fund manager
• Previous experience includes Pricewaterhouse Coopers, Deutsche AMC & ICICI Prudential AMC

Rahul Vekaria, Credit Analyst & Dealer - Fixed Income

• Chartered Accountant
• Over 5 years of experience with Axis Mutual Fund
• Previous Experience includes PriceWaterHouse Coopers
• MMS - Finance and BE - Electronics & Telecom
• Over 8 years of experience in fund management and financial sector ratings
• Previous experience includes HSBC Asset Management (India) Pvt. Ltd. and CRISIL Ltd.

Kedar Karnik, Fund Manager - Fixed Income

Product Label Riskometer

Axis Equity Fund Axis Focused 25 Fund Axis Long Term Equity Fund Axis Midcap Fund Axis Triple Advantage Fund Axis Income Saver Axis Gold Fund Axis Equity Saver Fund Axis Children's Gift Fund (An open-ended growth scheme) (An open-ended equity scheme) (An open-ended equity linked savings scheme with a 3 year lock-in) (An open-ended equity scheme) (An open-ended hybrid fund) (An open-ended income fund) (An open ended fund of fund scheme) (An open ended equity scheme) (An open ended balanced scheme) This product is suitable for investors who are seeking*: appreciation over long term • Investment in a diversified portfolio predominantly consisting of equity and equity related instruments. This product is suitable for investors who are seeking*:• Capital appreciation over long term • Investment in a concentrated portfolio of equity & equity related instruments of up to 25 companies. This product is suitable for investors who are seeking*:• Capital appreciation & generating income over long term. • Investment in a diversified portfolio predominantly consisting of equity and equity related instruments. This product is suitable for investors who are seeking*:• Capital appreciation over long term.• Investing predominantly in equity & equity related instruments of mid size companies with focus on relatively larger companies within this category. This product is suitable for investors who are seeking*:• Capital appreciation & generating income over long term. • Investment in a diversified portfolio of equity and equity related instruments, fixed income instruments & gold Exchange Traded Funds. This product is suitable for investors who are seeking*:• Capital appreciation while generating income over medium to long term. • Investment in debt and money market instruments as well as equity and equity related instruments while managing risk through active asset allocation. This product is suitable for investors who are seeking*:• Capital appreciation over medium to long term. • Investment predominantly in Axis Gold ETF in order to generate returns similar to the underlying fund, subject to tracking error. This product is suitable for investors who are seeking*:• Capital appreciation while generating income over medium to long term. • Provide capital appreciation and income distribution to the investors by using equity and equity related instruments, arbitrage opportunities, and investments in debt and money market instruments. This product is suitable for investors who are seeking*:• Capital appreciation & generating income over medium to long term. • Investment in debt and money market instruments as well as equity and equity related instruments

• Capital

Investors understand that their principal will be at moderately high risk

LOW HIGH Moderate Moderately High Moderately Low High Low *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

Investors understand that their principal will be at low risk

LOW HIGH Moderate Moderately High Moderately Low High Low

Product Label Riskometer

Axis Short Term Fund Axis Banking Debt Fund Axis Treasury Advantage Fund (An open-ended debt scheme) (An open-ended debt scheme) (An open-ended debt scheme) This product is suitable for investors who are seeking*:• Regular income while maintaining liquidity over short to medium term.• Investment in debt and money market instruments. This product is suitable for investors who are seeking*:

• Regular income over short to medium term. • Investment in debt and money market instruments issued by banks.

This product is suitable for investors who are seeking*:• Regular income over short term. • Investment in debt and money market instruments. Investors understand that their principal will be at moderately low risk LOW HIGH Moderate Moderately High Moderately Low High Low Investors understand that their principal will be at moderate risk LOW HIGH Moderate Moderately High Moderately Low High Low *Investors should consult their financial advisers if in doubt about whether the product is suitable for them. Axis Dynamic Bond Fund Axis Fixed Income Opportunities Fund (An open-ended debt scheme) (An open-ended debt scheme) This product is suitable for investors who are seeking*:• Optimal returns over medium to long term. • To generate stable returns while maintaining liquidity through active management of a portfolio of debt and money market instruments. This product is suitable for investors who are seeking*:• Stable returns in the short to medium term. • Investment in debt and money market instruments across the yield curve and credit spectrum. Axis Liquid Fund (An open-ended liquid scheme) This product is suitable for investors who are seeking*:• Regular income over short term. • Investment in debt and money market instruments.

Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. (liability restricted to ` 1 lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the AMC). Risk Factors: Axis Bank Ltd. is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Axis House, 1st Floor, C-2, Wadia International Centre, Pandurang Budhkar Marg, Worli, Mumbai - 400 025. India. EasyCall: 18002 21322 / 1800300 03300 Email: customerservice@axismf.com Website: www.axismf.com