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CORPORATE PROFILE Index Brand Axis Mutual Fund Customer Centricity Risk Managed Products Easy Transactions Experienced Team BRAND AXIS MUTUAL FUND Share Holding Schroder Investment Management (Singapore) Limited (SIMSL) through its wholly


  1. CORPORATE PROFILE

  2. Index Brand Axis Mutual Fund Customer Centricity Risk Managed Products Easy Transactions Experienced Team

  3. BRAND AXIS MUTUAL FUND

  4. Share Holding Schroder Investment Management (Singapore) Limited (SIMSL) through its wholly owned subsidiary, Schroder Singapore Holdings Private Limited (SSHPL) holds 25% of the total issued and paid up equity share capital plus one share in Axis AMC and Axis Mutual Fund Trustee Ltd. SIMSL and SSHPL are ultimately wholly owned subsidiaries of Schroders Plc. # 75% 25%* *SSHPL # Axis Bank and other nominees of Axis Bank

  5. About Axis Bank Foreign Expansive distribution network in 2,904 branches in centres and 12,743 ATMs. Branches in Singapore, Hong Kong, DIFC-Dubai, Colombo and Shanghai with representative offices in Dubai and Abu Dhabi. 1,855^ shareholders, Strong retail banking, wholesale banking, 44.62% Domestic shareholders, 25.65% LIC, 14.64% SUUTI, 11.53% Other Promoters, capital markets and treasury businesses. India’s third largest private sector bank. Source: www.axisbank.com ^ Includes extension counters ` • Total Assets: • Total Deposits: • Total Net Profits (Q4 FY16): • Market Cap: ` 5,25,468 Cr ($87.6 bn) ` 3,57,968 Cr ($59.7 bn) ` 2,154 Cr ($0.4 bn) 1,12,058 Cr ($ 18.7 bn) as on April 25, 2016 All figures are as on March 31, 2016. Conversion Rate 1$ = ` 60 } (LIC) and five other insurance companies. } } } } } Axis Bank commenced operations in 1994. Promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust India (SUUTI), Life Insurance Corporation of India 3.56%

  6. About Schroders } *Source: www.schroders.com | *As on March 31, 2016. countries across Europe, the Americas, Asia and the Middle East. orldwide operating from 37 offices in 27 Employs more t income, multi-asset and alternatives. Expertise across a broad range of asset classes including equities, fixed worth clients. behalf of institutional and retail investors, financial institutions and high net Manages £324.9 billion (EUR 409.7 billion/Us $466.9 billion) globally on Focused 100% on asset management. developed under a stable ownership for over 200 years. Established in 1804 and now headquartered in London, UK, Schroders has } } # } } # Source: Schroders plc Annual Report and Accounts 2015 10% 4% 19% 25% 42% Wealth Management Emerging Market Debt, Commodities and Property Multi-Asset Fixed Income Equities A highly diversified business han 3700* people w

  7. About Axis Mutual Fund Data as on March 31, 2016. *For the quarter ended March 31 2016. OVER 15 LAKH ACTIVE INVESTOR ACCOUNTS AMONGST THE FASTER GROWING AMCs AVERAGE AUM* OF ` 37,764 Cr 54 SCHEMES PRESENCE IN OVER 75 CITIES

  8. Gilt About Axis Mutual Fund 112 11,604 572 11,963 13,195 Fund of funds scheme (domestic) ETF Liquid Balanced Equity Income 37,764 Cr TOTAL ` Asset class-wise disclosure of Average AUM ( ` Cr) Average Asset Under Management (AUM) report for the quarter ended March 31, 2016 AMONGST THE FASTER GROWING AMCs 241 77

  9. 4784 Next 10 cities Retail HNI Domestic & Overseas Corp. (No. of folios as on March 31, 2016) REACHING OUT TO MORE THAN 15 LAKH INVESTOR ACCOUNTS WIDE PRESENCE IN OVER 75 CITIES Others Next 75 cities Next 20 cities Top 5 Cities 90,309 as on the last day of the Quarter Percentage of Total AUM About Axis Mutual Fund 5.15% 10.02% 10.08% 19.72% 55.03% 1,617 15,01,767 Trust

  10. Board of Directors - Axis Asset Management R. K. Bammi • Over two decades of experience across the spectrum of financial services Richard Anthony Mountford • CEO - Asia Pacific of Schroders Investment Management • Member of Group Management Committee of Schroders • Erstwhile Executive Director (Retail Banking) of Shikha Sharma Axis Bank - Certified Associate from the Indian Institute of Bankers Chandresh Kumar Nigam • MD & CEO of Axis Asset Management Company - Over 22 years of experience in equity fund • MD & CEO of Axis Bank • Awarded India Chief Financial Officer in 2001 Independent Directors • Director of Dalton Capital Advisors (India) Associate Directors Associate and Independent Directors are as defined under the SEBI (Mutual Funds) Regulations & Companies Act 2013. T. S. Narayanasami • Ex MD & CEO of United Stock Exchange • Erstwhile Chairman & MD of Bank of India, Indian Overseas Bank and Andhra Bank U. R. Bhat - Fellow of the Chartered Institute of Bankers, experience in Petroleum Industry London Pranesh Misra • Founder of Brandscapes Consultancy Pvt. Ltd. with over 27 years experience in marketing across varied industries Ashok Sinha • An IIT & IIM graduate with 30 years of management

  11. Board of Directors - Axis Mutual Fund Trustee • Erstwhile MD - South East Asia and Executive & Mulla, Advocates & Solicitors • Previously partner at Kanga & Company, Advocates & Solicitors Murray Coble • COO - Asia Pacific for Schroder Investment Management (Singapore) Ltd. Committee Member, Treasurer & Secretary of Kedar Desai - Investment Management Association, Singapore Bapi Munshi • President and Chief Risk Officer of Axis Bank Limited • Extensive experience in Treasury and Risk • Currently a partner at Desai Desai Carrimjee . Chitale & Co. Independent Directors V. Leeladhar Associate Directors T. C. Nair • Erstwhile whole time member of SEBI • Ex MD of Bharatiya Reserve Bank Note Pvt. Ltd. (a wholly owned subsidiary of Reserve Bank of India) • Erstwhile Chairman & MD of Union Bank of firm M/s. M. P India and Vijaya Bank • Served as Deputy Governor of Reserve Bank of India Uday Chitale • A Practicing Chartered Accountant by Profession • Currently, a Senior Partner of the well-known functions in Banking Industry

  12. CUSTOMER CENTRICITY

  13. Pillars of the Axis Mutual Fund Philosophy Outside-in View Enduring Wealth Creation Long-term Relationships } } Investor at the heart of every single decision. Communicate in the language of the investor. } } Play a serious & credible role in investor’s money basket. Encourage investors to build a long-term perspective of the category. } } Leverage the equity of 'Axis' brand. Aim at building relationships rather than being transactional.

  14. RISK MANAGED PRODUCTS

  15. Investment Philosophy - Equity

  16. Investment Process - Equity management & hedging against event risks. Identify companies with sustainable earnings growth potential, credible acceptable objectives are met. liquidity. Analyze fundamentals to assess fair value of stocks in our universe. Examine need for investment Portfolio constructed bottom- Construction Portfolio Monitoring Research RISK MANAGEMENT Portfolio is up, stock-by-stock to ensure while adhering to top down risk parameters, liquidity profile and volatility targets. Take profit or rebalance portfolio Identify Universe

  17. Risk Management - Equity sector specific event. Controlled at portfolio construction stage. WHAT HOW weak companies. Investing in unsustainable / universe to carefully selected high quality businesses. Experienced investment professionals to help limit investment QUALITY Overpaying for a company. investment recommendations. Detailed in-house research to enable “Fair value” based PRICE High impact costs. LIQUIDITY Price risk due to company or MACRO + VOLATILITY MARKET Effective and timely response to uncertain events enabled through in-depth understanding of businesses. Hedge portfolios in case of predictable events with uncertain outcomes. Price risk due to event impacting overall market. Monitor overall portfolio volatility. Control risk class/ macro/ market shocks, hedge / go into cash where feasible. sector/ stock exposures as needed. Price volatility due to company or portfolio specific factors. EVENT Hedge in case of scheduled events with uncertain outcomes using Index futures and single stock futures. In case of RISK

  18. Portfolio Monitoring Target Investment Universe Investment Process - Fixed Income INTEREST RATE RISK CREDIT RISK Portfolio Construction Target Portfolio Duration Assess the Macro Environment

  19. Risk Management - Fixed Income DIVERSIFICATION credit quality, returns Optimise balance of construction. selection/portfolio part of security Liquidity/impact cost LIQUIDITY limited by its rating. Exposure to each issuer macro research. RISK through extensive meticulously determined Portfolio duration DURATION research. Universe based on credit issuers. Investment Focus on high quality CREDIT MANAGEMENT and liquidity.

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