Corporate Overview Cirrus is a leader in audio, video, and - - PowerPoint PPT Presentation

Corporate Overview

Cirrus is a leader in audio, video, and precision mixed-signal ICs for consumer entertainment, automotive, and industrial applications

Premier Silicon for Digital Entertainment Electronics!

Entertainment Processors™ Plus Mixed-Signal Expertise Drive Cirrus Total-E™ Solutions

Mixed-Signal ICs

ADC, DAC , Interface and CODEC for Consumer, Industrial, and Automotive Applications

Video

Entertainment Processor™ Total-E™ for DVD Player, DVD Recorder, PVR

Audio

Entertainment Processor™ Total-E™ for Home, Portable and Automotive

Only Cirrus Offers the Total System Solution

Remote Control Mic in

Inputs Outputs

Audio & Video

Audio

Processor Video Processor

Audio Converter Video Converter

Typical Consumer Application Example

Digital Amplifiers Digital Signal Out Digital Signal in Audio Converter

Only Cirrus Controls the Total System Performance Mixed-Signal Audio Video + = +

Video Converter

Historic Overview- Cirrus Logic

Founded in 1984 in Silicon Valley; went public in 1989

Key products were read channels for disk drives, graphics and data communications products

Acquired Crystal Semiconductor in 1991

Founded in 1984 in Austin, strong mixed-signal technology and precision data acquisition devices

New focus on consumer entertainment since 1998

New direction away from the commodity PC Industry to the high growth digital consumer audio and video applications

Strengthened consumer focus with 4 acquisitions in 2001

Peak Audio (Commercial Audio), ShareWave (WLAN), LuxSonor (DVD Player), Stream Machine (Video Recording)

Our Market Leadership Position

Digital Audio Leadership

Dominant supplier of digital home audio solutions Leading supplier of digital portable players Emerging leader in audio and video convergence products

Emerging Video Recording Leadership

More than 2 million DVD players shipped in our first year First with mass market priced DVD recorder solution

High Performance Mixed-Signal Leadership

Largest supplier of digital audio ICs* Shipped over 120 million converters in 2002

Source: Forward Concepts

Cirrus Customers Represent the World’s Best Consumer Brands

Video Audio Mixed- Signal

Cirrus Leads in Mixed-Signal Technologies – Enabling Today’s New Home and Automotive Entertainment Products and High-Precision Industrial Measurement

Mixed-Signal ICs

ADC, DAC, Interface and CODEC for Consumer, Industrial, and Automotive Applications

Mixed-Signal Is the Foundation of Cirrus Digital Entertainment Solutions

Leadership technology portfolio

Video DAC Audio ADC, DAC, CODECs S/PDIF receivers Digital amplifiers High performance industrial ADC High precision OP-Amp Over 900 patents - 125 focused on Mixed-Signal

Mixed-signal leadership in digital consumer applications

Mixed-Signal Technology Foundation

Portable Audio

Entertainment Processor

Home Audio

Entertainment Processor

DVD Player

Entertainment Processor

Video Recording

Entertainment Processor

Cirrus Total-ETM Technology Platform

Automotive

Entertainment Processor

Cirrus’ Mixed-Signal Innovations

1st Stereo DAC in an 8-pin SOIC package (98db, 96kHz) 1st 96kHz Digital audio transmitter and receiver 1st 120db 96kHz audio A/D converter 1st PCM/DSD DAC (DVD Audio and SACD capable) Highest performance multi-channel DAC Highest performance stereo DAC Highest performance PCM/DSD DAC Most integrated portable DAC Most integrated portable CODEC Shipped 200 millionth audio DAC since 1998

New CS425xx Family DVD Audio Ready CODECs Integrates 6 Chips Into 1

Enables 2 chip solution for AVR and car AV

All non-DSP functionality on

• ne chip!

Perfect match for Cirrus audio DSP products

Highly integrated, cost- effective scalable solution

192kHz S/PDIF receiver 192kHz stereo A/D converter 6 or 8 192kHz D/A converter

Total High-Precision Industrial Solution

Sensor Inputs Outputs & Connectivity

ARM

Processor

Digital to Analog Converter

Typical Industrial Application Example

Op-AMP Analog to Digital Converter Analog to Digital Converter Op-AMP

Ethernet

Converters OP-Amp Connectivity + + ARM +

Cirrus High-Precision Industrial Product Offerings

ARM920T processor

• 200MHz core, 16K-I 16K-D
• MaverickCrunch™

High I/O integration

• 3 Port USB host
• 1/10/100 Enet MAC
• 3 UARTs
• PCMCIA
• I2S, SPI, AC’97
• EIDE interface
• Memory interface controller

SDRAM, ROM, Flash, SRAM

• LCD, touch screen, and keypad

controllers

Timers, flexible interrupts, and GPIOs

New Cirrus ARM9 Processor

16KB D Cache 16KB I Cache Crunch

TMEngine

M M U

ARM920T

Touch Screen & Keypad Interface Clocks and Timers 12 ch. DMA Unified SDRAM I/F SRAM & Flash I/F 3 Port USB Host EIDE I/F I2S SPI Maverick Lock

TM

Boot ROM

Memory & Storage Serial Ports User Interface

UARTs (3) w/ Bus Bridge Interrupts and GPIO Ethernet MAC LCD I/F PCMCIA

New CS3001 – Ultra Low Noise, Low Drift Operational Amplifiers for Industrial Measurement

Industry first - low noise & drift amplifier

• Low offset: 10 mV
• Low drift: 50 nV/°

° ° °C

• High open-loop gain: 200 dB min
• Low noise 6 nV/rt.Hz@0.5 Hz
• Industrial temp (-40ºC to +85ºC)

Proprietary Multipath

TM

amplifier technology

• 10x better system noise
• 4x better system drift than

competition

Source: published product sheets and CRUS

From High-End Audio Quality to Compressed Audio – Cirrus is the Worldwide Leader in Digital Audio Solutions

Audio

Entertainment Processor™ Total-E™ for Home, Portable and Automotive Audio

Cirrus Audio Solutions

Home Audio

A/V Receiver DVD Receiver

Portable Audio

Personal MP3/WMA Players Multi-Channel Digital Audio Solutions

Automotive Audio

Home Audio driven by

Digital Multi-Channel Surround-Sound

• High availability of digital multi-channel content DVD
• Advanced algorithms turn any content into digital multi-channel

Stereo Content Multi channel Content

Any other Audio Source

Mixing Stereo into Multi- Channel Output Decoding Digital Content into Multi- Channel Output

Cirrus DSP Positioning in AVRs

• AC3/DTS/PLII
• 5.1/6.1
• 5ch x 100W

CS493xx

• AC3/DTS/PLII
• 96/24
• 6.1
• DVD-A BM
• 6 ch x 110W

CS492xx

High-end

• AC3/PL
• 5.1
• 5ch x 70W
• THX
• 96/24
• 7.1
• 7ch x 150W

CS494xx

Ultra-Low Cost

• ROM
• AC3/PL, SRS Circle Surround

Highest Volume / Market Leader

• Over 300 production application codes
• Precision decoders
• Lowest system cost

Performance and Integration Leader

• Single component solution
• Ultra-flexible
• User programmable “framework”
• verlap
• verlap

Midrange/Value Range Entry High-Midrange

DVD Receiver Market Expected to Grow by +75% in 2003

Making digital multi-channel an affordable mass- market solution

• Combination of low-mid AVR with and low-mid DVD player
• Integration provides easier use and smaller size

Cirrus leverages its AVR leadership and DVD products into unique Total-E™ solution

+

=

DVD Player AV Receiver DVD Receiver

Cirrus Product Positioning in DVD Receiver

AC3/DTS/PLII DVD Audio Disc Changer 5.1 5ch x 70W AC3/DTS/PLII DVD Audio Disc Changer 5.1 6 ch x 100W AC3/PL 5.1 5ch x 20W

CS982xx

Ultra Low Cost

Low cost integrated solution

Integration and Performance

High performance single-chip DVD Audio

Performance Leader

High performance 2 chips solution Ultra-flexible DVD audio Post processing effects

• verlap
• verlap

Midrange Range Low end High-End

CS493xx CS982xx CS981xx

Portable Audio Consumers Want… More Music!

A full day of music on a single CD

Music That’s Easy to Enjoy!

End-users are already familiar with the CD format

Affordability!

Recordable CDs is cost-effective Sub-$50 portable CD player units enable mainstream adoption

Cirrus Product Positioning in Portable Audio

MP3/WMA/ID3-Tag Battery life 5-10hr 1000-3000 Songs

CS7312

Highly Integrated CD Solution

• Scalable SoC architecture
• Multi-session support
• CES-03 Innovation Award Winner

Performance Leader

• Industry fastest ARM7
• Full set of customer tools
• Highly integrated
• verlap

Flash Players CD Players HDD Jukeboxes

MP3/WMA/ID3-Tag Battery life 10hr 20-50 Songs Solid-State MP3/WMA/ID3-Tag Battery life 10-20hr 150-200 Songs

CS7410

MP3/WMA/ID3-Tag 150-200 Songs

Boombox

Total-E

TM Solution for Automotive

Entertainment

Cirrus enables faster adoption

• f consumer entertainment

technology in automotive

Leveraging home entertainment expertise Soon offering automotive quality versions of

current audio & video processors

Cirrus automotive portfolio

15 qualified ICs for automotive Already shipping in volume to multiple

tier-one automotive customers

On path to be fully ISO/TS 16949 certified

Audio

Processor

Video

Processor

Mixed-Signal

ADC, DAC, CODEC, Interfaces The Total Cirrus Automotive Entertainment Solution

The car is becoming an entertainment environment

Cirrus is Driving High-Performance Solutions for DVD Players, DVD Recorders, and PVRs

Video

Entertainment Processor™ Total-E™ for DVD player, DVD Recorder, PVR

DVD Recording Reference Design

As Showcased at CES 2003!

Cirrus Logic provides complete DVD Recorder solution!

Available

N O W !

All major ICs provided by

Cirrus

• Features of market leader at sub-

$500 price

• Full-featured DVD Player w/ +RW

Recording

First Design Win

Mustek

Featured the DVD-R100A/B at CES - full production in the Spring of 2003

PVR & DVD Combo Reference Design

As Showcased at CES 2003!

New PVR form factor

• No more tapes and time-wasted

searches

• DVD-quality recording & time-

shifting

• No monthly EPG cost

Next generation features

• MP3 Audio Jukebox
• Picture album
• EPG without connectivity

Many new customers

• Samsung already in full production

Screenshots of Next Generation PVR

Best performing DVD recording technology

CS98200 is the highest-performing DVD decoder chip on the market CS92288 provides highest video quality over widest range of bit rates CS92288 USB DVR recording device won CES “Innovations” Award

Platform ready for mass production

Manufacturing kits designed provide rapid solution CPU “headroom” to add features such as new AV formats

Total-E

TM solution backed by technology &

manufacturing support

Asia-based manufacturing and design support

Cirrus Logic is Winning in DVD Recording

Global Strength With Local Support

Headquarters: Austin, Texas Headquarters: Austin, Texas

Major Support Centers: Major Support Centers:

California, London, Taiwan, Tokyo, Hong Kong, Shenzhen, Beijing

Sales Offices: Sales Offices: Design Centers Design Centers:

USA, Europe, Japan, Asia Indiana, Colorado, India, Singapore

Manufacturing Expertise and Quality Excellence

ISO 9002 Certified Quality Management System Continuous quality & reliability improvement

ISO 9001 certification Dec. 2003 ISO/TS 16949* (automotive) certification June 2004 ISO 14001 (environmental) certification June 2004

Responsive customer service Pioneer of fabless model with major foundry relationships

* QS 9000 Replacement

Cirrus is a leader in audio, video, and precision mixed-signal ICs for consumer entertainment, automotive, and industrial applications

Premier Silicon for Digital Entertainment Electronics!