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Cirrus Audio Solutions

Cirrus Audio Solutions

Home Audio

A/V Receiver DVD Receiver

Portable Audio

Personal CD Player w ith MP3/WMA Flash & HDD based MP3/WMA Players

Home Audio driven by

Digital Multi Channel Surround Sound

• High Availability of Digital Multi Channel Content DVD
• Advanced Algorithms turn any content into Digital Multi channel

Stereo Content Multi channel Content

Many other Audio Sources

Mixing Stereo into Multi Channel Output Decoding Digital Content into Multi Channel Output

Cirrus Leads in Digital Multi-Channel Market

• Cirrus - the Partner
• f Choice
• 9 of Top 10 AVR OEMs use

primarily Cirrus DSPs today

• Wide range of solutions
• Complete Library of

Algorithms

• In-house Software support &

development

• Innovating new high end

features

• Feature migration to low end

Cirrus Audio Customers

A Complete Library of Algorithms

DVD Audio DVD Audio (PCM Pack Layer) (PCM Pack Layer) Dolby Digital with Dolby Digital with Crystal Extra Crystal Extra Surround (6.1/7.1) Surround (6.1/7.1) MPEG MPEG-

• 1, Layers 1, 2, 3

1, Layers 1, 2, 3 MPEG MPEG-

• 2, Layer 2, 3

2, Layer 2, 3

A/V Receiver – The Golden Segment of Home Audio

500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000

1996 1997 1998 1999 2000 2001 2002e

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500

No Surround Pro Logic Dolby Digital DTS +6channel FASP

USA Shipments 1996-2002e A/V Receivers

Source: CEA, Cirrus

• Stable ASPs over 6 years
• Mix of New vs. Old maintain

ASPs

• Continued Innovation
• 1997 Dolby Digital
• 1998 DTS
• 2001 +6 Channels
• High End Audio Segment
• Less affected by Recessions
• Less affected by Booms
• Long term buying decision

Cirrus Product Positioning in AVRs

• AC3/DTS/PLII
• 5.1/6.1
• 5ch x 100W

CS493xx

• AC3/DTS/PLII
• 96/24
• 6.1
• DVD-A BM
• 6 ch x 110W

CS492xx

High-end

• AC3/PL
• 5.1
• 5ch x 70W
• THX
• 96/24
• 7.1
• 7ch x 150W

CS494xx

• Ultra Low Cost
• ROM’d
• AC3/PL,SRS Circle Surround
• Highest Volume / Market Leader
• Over 300 Production Applications Codes
• Precision Decoders
• IBA for lowest system cost
• Performance and Integration

Leader

• Single Component Solution
• Ultra Flexible
• User Programmable “Framework”
• verlap
• verlap

Midrange/Value Range Entry High-Midrange

CS49400 Enables Advanced AVR Performance at Mainstream Prices

• 32-bit Integrated

Audio DSP

• Lowest total system cost
• No support logic or memory required
• Turnkey & Customization
• Certified runtime applications
• Customer programmable DSP
• Complete System

Solution

• World class applications support &

software solutions

• Optimized hardware

516 MOPS 32-bit Audio DSP

Cirrus Leveraging Mixed Signal Expertise to deliver a 2-chip high performance 8 Channel Audio Solution

CS49400

Audio Decoder w/Sub DSP

Programmable Multi-Standard 90 MIPs 24-bit DSP Plus 32-bit Cobra DSP @ 90MIPs AC-3 + DTS + Surround in ROM AC-3 Virtual in ROM SRS Circle or MP-3 in ROM SDRAM Controller + 6 Ch PWM 16-Channel In, 16-Channel Out 144 Pin TQFP

CS425XX

8 S/PDIF inputs 1 S/PDIF output 2 analog inputs 6 or 8 DAC outputs MCLK management

RLRCK RSCLK RSDATA SDATA1 SDATA2 SDATA3 SDATA4 LRCK SCLK SDATA RMCLK or OMCLK

DVD Receiver Market Expected to Grow by +55% in 2003*

• Making Digital Multi Channel an affordable mass

market solution

• Combination of low-mid AVR with a low-mid DVD player
• Integration provides easier use and smaller size
• Cirrus leverages AVR leadership, DVD products

into unique Total-E™ solution

+

=

DVD Player AV Receiver DVD Receiver *Source: IDC

DVD Receiver igniting growth in Home Theater Systems

• Tremendous Unit

Growth

• Strong growth from 1999-2002e
• CAGR of 70%
• Unit Sales more than tripled
• Affordable Solution
• Lower Cost than AV-Receiver solution
• DVD Receivers have higher and more

stable ASPs than DVD players

USA Shipments 1996-2002e for HTiB & DVD Receiver

• 500,000

1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000

1996 1997 1998 1999 2000 2001 2002

HTiB DVD Receiver

Source: CEA, Cirrus

Cirrus Product Positioning in DVD Receiver

• AC3/DTS/PLII
• Disc Changer
• 5.1
• 5ch x 70W
• AC3/DTS/PLII
• DVD Audio
• Disc Changer
• 5.1
• 6 ch x 100W
• AC3/PL
• 5.1
• 5ch x 20W

CS982xx

• Ultra Low cost
• low cost integrated

solution

• Highest Volume / Market

Leader

• high performance single chip
• DVD Audio
• Performance Leader
• High performance 2 chips

solution

• Ultra Flexible
• DVD Audio
• verlap
• verlap

Midrange Range Low end High-End

CS493xx CS982xx CS981xx

The next big thing in Home Audio is

Room Theater

• Great Digital Surround Sound

without the hassle

• No more need for satellite speakers
• Easy Consumer Installation
• Lower System Costs
• Cirrus proprietary Algorithms

enable low retail prices

• Speaker Optimization Post Processing

enables great sound from low cost speaker

• Parametric EQ for Flat Response
• Multi-band DRC/Limiter
• Psycho-Acoustic Bass
• Dialog Enhancement
• Low Cost DSP Solution ready for mass

market

3.1 Speaker w ith Virtualized Surrounds

Cirrus Supported Standard

Cirrus - the Strategic Partner in Home Audio

• Proven AVR Systems Expertise
• Solutions Based on Balancing of Performance

and Cost

• Internal Staff of DSP Experts
• Extensive Pool of DSP Algorithms
• Focused on Scalable System Level Solutions
• DSP, Video, Networking, ARM, Mix Signal,

Programming Expertise, World Class Applications Support

Portable Audio Solutions

Portable Audio Consumers Want

• More Music…
• Up to a full day of music on a single CD
• That’s Easy to Enjoy…
• End-users already know the CD format
• That’s Perceived as Affordable
• Recordable CD’s cost less than a pack of gum
• Sub-$50 portables enable mainstream music devices

Portable MP3 Market hits growth curve

CD Portable Flash HDD Portable

5 10 15 20 25 30

2001 2002 2003 2004 2005 2006

Portable “MP3” Devices

(units in millions)

• CD MP3/WMA players

drive growth

• penetration of 40M unit market
• Most affordable solution
• Over 10Hr of music
• Flash Player
• Solid growth segment
• Solid state and small size
• HDD Jukeboxes
• Music storage capacity
• High end of market

Source: Instat, CRUS

Cirrus Product Positioning in Portable Audio

• MP3/WMA/ID3-Tag
• Battery Life 5-10hr
• 1000-3000 Songs

CS7312

• Highly Integrated CD

Solution

• Scalable SoC architecture
• Multi-session support
• Performance Leader
• Industry Fastest ARM7
• Full set of customer tools
• Highly integrated
• verlap

Flash Players CD Players HDD Jukeboxes

• MP3/WMA/ID3-Tag
• Battery Life 10hr
• 20-50 Songs
• Solid State
• MP3/WMA/ID3-Tag
• Battery Life 10-20hr
• 150-200 Songs

CS7410

• MP3/WMA/ID3-Tag
• Battery Life depends
• 150-200 Songs

Boombox

New CS7410 enables Sub-$50 Portable CD-Based MP3/WMA Player

• Highly Integrated

System-on-Chip

• Integrated DAC, Memory and

System Controller Reduces External Parts

• Scalable “Future

Proof” Architecture

• Supports Today’s CD, MP3 and

WMA Formats

• Complete System

Solution

• Hardware and Software

Reference Designs

High Level of Integration Means Low System Cost

• Integrated Delta Sigma Stereo Modulator
• Integrated DAC Functionality
• Integrated Microcontroller
• User Interface, File System, ...
• Internal Memory
• 256Kb ROM, 80Kb SRAM
• Integrated Audio DSP
• EQ, Spatialization, Spectrum, ...
• Integrated CD Servo Controller Interface
• C3 Error Correction
• Sample Stream Pattern Matching for ESP
• Battery Monitor