Content Everywhere Content Everywhere www.erg.com Or, navigating - - PowerPoint PPT Presentation

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Content Everywhere Content Everywhere www.erg.com Or, navigating - - PowerPoint PPT Presentation

Aug 12, 2023 263 likes •675 views

ERG Content Everywhere Content Everywhere www.erg.com Or, navigating digital communications without losing your mind or blowing your budget ERG NOTE TO DRUPAL GOVCON Content Everywhere www.erg.com // Not my actual proposed presentation

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SLIDE 1 ERG Content Everywhere www.erg.com

Content Everywhere

Or, navigating digital communications without losing your mind or blowing your budget
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SLIDE 2 This is a sample that contains some of the themes I would discuss. But it is not the actual presentation. That would combine the first half of this presentation with parts of another that discusses writing modular content and one that presents Drupal card stacks. This one provides a sense of my presentation style. I’ve given this particular talk dozens
  • f times for government & nonprofit audiences.

NOTE TO DRUPAL GOVCON

// Not my actual proposed presentation ERG Content Everywhere www.erg.com
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SLIDE 3

#01 THEORY

ERG Content Everywhere www.erg.com
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SLIDE 4 ERG

DIGITAL MEDIA UNIVERSE

Content Everywhere
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SLIDE 5 Content Everywhere www.erg.com

OV. ER. WHE LM. ING.

ERG
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SLIDE 6 ERG

TRADITIONAL PRODUCTS

REPORTS USER GUIDES/MANUALS

01 02

FACT SHEETS CASE STUDIES

03 04

Content Everywhere www.erg.com
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SLIDE 7 ERG Content Everywhere www.erg.com
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SLIDE 8

MICROSOFT WORD MAKES ME SAD

ERG Content Everywhere
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SLIDE 9

FORMATTING CAN SHOW MEANING

But they’re not equivalent // ERG Content Everywhere www.erg.com
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SLIDE 10

THE WEB IS THE FIRST MEDIUM TO MAKE IT POSSIBLE TO SEPARATE CONTENT FROM PRESENTATION.

ERG Content Everywhere www.erg.com
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SLIDE 11 Not one single
  • person. Ever.
Zero Downloads

33%

That’s about once per CBO employee. <250 Downloads

14%

That’s <1% of World Bank employees. <100 Downloads

40%

There are 19,000 economists in the U.S. >250 Downloads

13%

ERG Content Everywhere www.erg.com
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SLIDE 12

ATTENTION IS VALUABLE

ERG Content Everywhere www.erg.com
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SLIDE 13 ERG Content Everywhere

ONCE UPON A TIME

This was the only way to get authoritative information.

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SLIDE 14 L O G O D E S I G N Presentation

1 ZETTABYTE

1,000,000,000,000,000 MEGABYTES

// The Internet in 2016
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SLIDE 15 L O G O D E S I G N Presentation

540 MB

www.erg.com
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SLIDE 16 The real design problem [for the Internet] is not to provide more information to people but to allocate the time they have available for receiving information so that they will get only the information that is most important and relevant to the decisions they will make.

AT. TEN. TI. ON.

HERBERT SIMON The science of the Artificial

“ „

ERG Content Everywhere www.erg.com
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SLIDE 17 ERG Content Everywhere

abundance requires differentiation

HIGHLY-DIFFERENTIATED CONTENT EXCEPTIONAL USER EXPERIENCE Content succeeds when it’s unlike what
  • thers are creating—think Game of Thrones
  • vs. a police procedural.
If your content isn’t differentiated, then the user experience must be. The product must be better in some way that users care about. 1 2 www.erg.com
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SLIDE 18 ERG Content Everywhere Title Chart Chart Descrip/on Text Block URL Short Descrip/on Image Highlight Text

CO. N. TE. NT.

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SLIDE 19 Chart URL Highlight Text

TW. E. ET.

ERG Content Everywhere www.erg.com
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SLIDE 20 Title Chart Chart Descrip/on Text Block URL Short Descrip/on Image Highlight Text

CO. N. TE. NT.

ERG Content Everywhere www.erg.com
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SLIDE 21 Chart Chart Descrip/on URL

FA. CE. BO. OK.

ERG Content Everywhere www.erg.com
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SLIDE 22 Title Chart Chart Descrip/on Text Block URL Short Descrip/on Image Highlight Text

CO. N. TE. NT.

ERG Content Everywhere www.erg.com
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SLIDE 23 Title Chart Chart Descrip/on Image Highlight Text

IN. FOG. RAP. HIC.

ERG Content Everywhere www.erg.com
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SLIDE 24 Title Chart Chart Descrip/on Text Block URL Short Descrip/on Image Highlight Text

CO. N. TE. NT.

ERG Content Everywhere www.erg.com
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SLIDE 25

HTM. L. REP. ORT.

Title Chart Chart Descrip/on Text Block Short Descrip/on Image Highlight Text ERG Content Everywhere www.erg.com
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SLIDE 26

NEW PROCESS

ERG Content Everywhere www.erg.com
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SLIDE 27

#02 PRACTICE

ERG Content Everywhere www.erg.com
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SLIDE 28

START

Case Studies Explainers Social Media

types of CAMPAIGN CONTENT

Video Longform Blog Posts Five longer, embeddable, card-based versions and four short, photo-based. Three card-based, embeddable, and reusable explainer stacks. Series of short posts, each with an associated “card” that shows a single fact. One silent-movie style introductory video, reused across many pages. One long, scrolling, research product in a narrative style. Two case studies written in narrative style and two 1st-person travelogues. ERG Content Everywhere www.erg.com 1 2 3 4 5 6
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SLIDE 29

sample social media posts

ERG Content Everywhere

#01 SOCIAL

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SLIDE 30 Social Media Cards // Uploaded as images attached to social media posts. Can use each card in multiple posts. ERG Content Everywhere www.erg.com
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SLIDE 31

two kinds

  • f

reusable case studies

ERG Content Everywhere

#02 CASE STUDIES

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SLIDE 32

LONG

// Case Studies ERG Content Everywhere www.erg.com

HAIKU DECK

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SLIDE 33

SHORT

// Case Studies ERG Content Everywhere www.erg.com

PHOTO- BASED

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SLIDE 34

two types

  • f

explainers

ERG Content Everywhere

#03 EXPLAINERS

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SLIDE 35 ERG Content Everywhere

Explainers will incorporate social media cards and photos from case studies.

// Modular content is multi-use by design www.erg.com
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SLIDE 36 ERG Content Everywhere

FOLD

TEXT-BASED EXPLAINER WITH SUPPLEMENTARY MULTIMEDIA.

// Public Relations Worldwide www.erg.com
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SLIDE 37

STACKER

ERG Content Everywhere

LIGHTLY-ANIMATED EXPLAINER.

// From Successful ADs Report
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SLIDE 38

two types

  • f

blog posts

ERG Content Everywhere

#04 BLOG POSTS

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SLIDE 39

Written as narrative newspaper-style features, supplemented with photos. CASE STUDIES

// Style One ERG Content Everywhere www.erg.com
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SLIDE 40

Written as first-person journal-style “what I learned on my trip” essays. TRAVELOGUES

// Style Two ERG Content Everywhere www.erg.com
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SLIDE 41 ERG Content Everywhere // Modular content is multi-use by design www.erg.com

Blog posts can embed explainers and video.