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Content Everywhere Content Everywhere www.erg.com Or, navigating - - PowerPoint PPT Presentation

Mar 08, 2023 308 likes •868 views

Content Everywhere Content Everywhere www.erg.com Or, navigating digital communications without losing your mind or blowing your budget 02 MY SUPERPOWER Content Everywhere My hands were shown on Stopping cocktail party www.erg.com JOE

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SLIDE 1 Content Everywhere www.erg.com

Content Everywhere

Or, navigating digital communications without losing your mind or blowing your budget

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JOE MILLER

Stopping cocktail party conversation dead in their tracks by mentioning my PhD in philosophy.

MY SUPERPOWER

My hands were shown on television holding then-Senator Obama’s birth certificate.

CLAIM TO FAME

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www.erg.com Content Everywhere

Director of Digital Strategy, ERG

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TRADITIONAL PRODUCTS

REPORTS USER GUIDES/MANUALS

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FACT SHEETS CASE STUDIES

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Z. E. R. O.

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SLIDE 10 Not one single
  • person. Ever.

Zero Downloads

33%

That’s about once per CBO employee.

<250 Downloads

14%

That’s <1% of World Bank employees.

<100 Downloads

40%

There are 19,000 economists in the U.S.

>250 Downloads

13%

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#01 THEORY

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MICROSOFT WORD MAKES ME SAD

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Where will this new content live? How will users navigate to it?

/ / Metaphors shape our thinking

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PRINT IS ON PAPER. DIGITAL IS ON A SCREEN.

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PRODUCING REPRESENTING READING AUTHORING STORING DISTRIBUTING

TEX. T. CY. CLE.

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SLIDE 20 Content Everywhere

PRODUCING REPRESENTING READING AUTHORING STORING DISTRIBUTING

MA. NU. SCR. IPT.

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PRODUCING REPRESENTING READING AUTHORING STORING DISTRIBUTING

Manuscript Printing Press

GU. TEN. BE. RG.

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PRODUCING REPRESENTING READING AUTHORING STORING DISTRIBUTING

Word Processor CMS Screens Anything Database Internet

DIG. IT. AL. WEB.

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THE WEB IS THE FIRST MEDIUM TO MAKE IT POSSIBLE TO SEPARATE CONTENT FROM PRESENTATION.

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RELATIONAL DATABASE

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#02 PRACTICE

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NEW PROCESS

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it’s okay to start small

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WYSIWYG

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FORMATTING CAN SHOW MEANING

But they’re not equivalent / /

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CONTENT TYPES

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DISCLAIMER. I am neither employed by GatherContent nor do I receive any compensation or commission for promoting it.

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GatherContent API

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SLIDE 42 Presentation

OPE. N. STA. CK.

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SI. NGL. E. CA. RD.

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EMB. EDD. ED. ST. ACK.

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UGH

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What if I told you that you could build card stacks directly in Drupal?

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Alexa, what is bycatch?

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FOLD

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The path to reusable, multi- channel content does not run through Microsoft Word.

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QUESTIONS?

Director of Digital Strategy ERG @jjosephmiller

JOE MILLER

joe.miller@erg.com Content Everywhere