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Content Everywhere Content Everywhere www.erg.com Or, navigating digital communications without losing your mind or blowing your budget 02 MY SUPERPOWER Content Everywhere My hands were shown on Stopping cocktail party www.erg.com JOE

  1. Content Everywhere Content Everywhere www.erg.com Or, navigating digital communications without losing your mind or blowing your budget

  2. 02 MY SUPERPOWER Content Everywhere My hands were shown on Stopping cocktail party www.erg.com JOE MILLER television holding then-Senator conversation dead in their Director of Digital Obama’s birth certificate. tracks by mentioning my PhD Strategy, ERG in philosophy. CLAIM TO FAME 01

  4. Content Everywhere www.erg.com

  5. 02 REPORTS 01 USER GUIDES/MANUALS Content Everywhere TRADITIONAL PRODUCTS www.erg.com 03 CASE STUDIES 04 FACT SHEETS

  6. Content Everywhere www.erg.com

  9. Content Everywhere O. R. E. Z. www.erg.com

  10. 33% 14% Zero Downloads <250 Downloads Not one single That’s about once person. Ever. per CBO employee. Content Everywhere www.erg.com That’s <1% of There are 19,000 World Bank economists in the U.S. <100 Downloads >250 Downloads employees. 40% 13%

  11. Content Everywhere #01 THEORY www.erg.com

  14. MICROSOFT WORD MAKES ME SAD Content Everywhere

  15. Content Everywhere www.erg.com

  16. / / Metaphors shape our thinking Where will this new Content Everywhere www.erg.com content live ? How will users navigate to it?

  18. Content Everywhere www.erg.com PRINT IS ON PAPER. DIGITAL IS ON A SCREEN.

  19. TEX. CLE. CY. T. PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING

  20. SCR. MA. NU. IPT. PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING

  21. TEN. GU. BE. RG. Printing Press PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING Manuscript

  22. WEB. DIG. AL. IT. CMS Screens Anything PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING Word Processor Database Internet

  23. Content Everywhere www.erg.com THE WEB IS THE FIRST MEDIUM TO MAKE IT POSSIBLE TO SEPARATE CONTENT FROM PRESENTATION.

  24. RELATIONAL DATABASE www.erg.com

  25. Content Everywhere www.erg.com

  26. Content Everywhere #02 PRACTICE www.erg.com

  27. NEW PROCESS www.erg.com

  29. Content Everywhere small start to it’s okay www.erg.com

  31. Content Everywhere WYSIWYG

  32. FORMATTING CAN Content Everywhere www.erg.com SHOW MEANING But they’re not equivalent / /

  33. Content Everywhere CONTENT TYPES www.erg.com

  35. Content Everywhere www.erg.com

  36. DISCLAIMER. I am neither employed by Content Everywhere www.erg.com GatherContent nor do I receive any compensation or commission for promoting it.

  39. Content Everywhere GatherContent API

  41. www.erg.com

  42. Presentation OPE. N. STA. CK. www.erg.com

  43. SI. NGL. E. www.erg.com CA. RD.

  44. Content Everywhere EMB. EDD. ACK. ED. ST. www.erg.com

  45. Content Everywhere UGH www.erg.com

  46. What if I told you that you could build card stacks directly in Drupal ? Content Everywhere www.erg.com

  50. Alexa, what is bycatch?

  51. www.erg.com

  52. Content Everywhere FOLD www.erg.com

  53. The path to reusable, multi- Content Everywhere www.erg.com channel content does not run through Microsoft Word .

  54. Content Everywhere www.erg.com

  55. QUESTIONS? Content Everywhere JOE MILLER Director of Digital Strategy ERG @jjosephmiller joe.miller@erg.com

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