Company presentation 2 We bring a smile to your Munchy Moments 3 - - PowerPoint PPT Presentation

Company presentation

We bring a smile to your Munchy Moments

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This is Cloetta

• Founded by the three Cloetta brothers in 1862
• Annual sales of around SEK 5 billion
• Leading local brands in 6 countries
• Leading market positions in Sweden, Finland,

Norway, Denmark, the Netherlands and Italy

• 2,500 employees in 13 countries
• Production at 11 factories in 6 countries
• Listed on Nasdaq Stockholm.

The largest shareholders are Malfors Promotor, AMF – Försäkring och fonder and Lannebo Fonder

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Cloetta´s history

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Svenska Chokladfabriks AB (Svenfelt family) takes over majority shareholding from the Cloetta family The three Cloetta brothers from Switzerland start production in Copenhagen CSM acquires Red Band and Venco LEAF acquires Ahlgrens CSM acquires Malaco Cloetta acquires Candelia CSM acquires LEAF Cloetta merges with Fazer Confectionery, CSM acquires Continental Sweets (France, Belgium, the Netherlands and the UK) Cloetta sells Handel business area, CSM acquires Socalbe (Italy) CVC and Nordic Capital acquire CSM, which changes name to LEAF LEAF acquires Cadbury in Italy Cloetta Fazer is separated into Cloetta and Fazer Confectionery Merger between Cloetta and LEAF

2012 2009 2007 2005 2001 2000 1999 1998 1997 1993 1986 1917 1862 2014

Cloetta acquires Nutisal and The Jelly Bean Factory

1836 1878 1909 1913 1927 1928 1934 1937 1938 1941 1949 1951 1953 1960 1965 1970 1976 1979 1981

Strong local brands with long traditions

1836 1878 1909 1913 1927 1928 1934 1937 1938 1941 1949 1951 1953 1960 1965 1970 1976 1979 1981 1998 2007

Cloetta has its 6 main markets in Western Europe

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Exports to more than 50 countries worldwide

Net sales By country and by category

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Nordic market leader and leading market positions

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Sugar confectionery, countlines, pastilles, chocolate bags and nuts Pastilles, chewing gum and sugar confectionery Sugar confectionery and pastilles Pastilles and sugar confectionery Sugar confectionery, chewing gum and pastilles Seasonal products, sweetener and sugar confectionery

Country Leading market positions in the following categories

SWEDEN NETHER- LANDS FINLAND NORWAY DENMARK ITALY

Strong presence in the main markets

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• Customer relations – strong commercial organisation in all main

markets

• Category expertise – contributes to optimised and profitable sales
• Distribution – a presence in many categories and channels

with a complete product portfolio creates economies of scale

Cloetta´s main markets

Wide range in production technologies

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• 96,500 tonnes produced in 2013
• 11 factories in six countries
• Technologies such as
• chocolate moulding
• mogul moulding
• coating
• wafer production
• extrusion
• hard boiled candy

manufacturing

• toffee manufacturing
• compressing of pastilles
• nougat moulding
• manufacturing of

sweeteners

• dry roasting of nuts

Dublin

Group management

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President and CEO Bengt Baron Production/Purchasing Jacqueline Hoogerbrugge Scandinavia Lars Påhlson Finland David Nuutinen Middle Ewald Frénay Italy/Rest of the World Giorgio Boggero CFO Danko Maras HR Edwin Kist CMO Erwin Segers Corporate Communications & IR Jacob Broberg Corporate Development/M&A Johnny Engman

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Mission

To bring a smile to your

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We do not serve the main meals, but Munchy Moments is our territory!

Chocolate

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• Cloetta has a leading position in Sweden with the brands Kexchoklad, Polly, Center

and Plopp

• Strong local position in Finland with the brands Tupla, Royal, Polly and Center
• Popular brands in Norway are Center, Sportlunch and Bridge
• The leader in Christmas seasonal products in Italy with Sperlari

Sugar confectionery

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Confectionery

• In Norway, Finland, Sweden and Denmark, Cloetta has harmonised its leading brand

Malaco and in the Netherlands and Belgium the brand Red Band

• Additional strong brands include Ahlgrens bilar, Venco, Galatine, Chewits, Juleskum

and The Jelly Bean Factory

• The Italian brand Dietorelle was the first sugar-free candy

Seasonal products and Sweeteners

• Strong local position in Italy with the brands Sperlari and Dietor

Pastilles and chewing gum

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Pastilles

• The company’s largest brand Läkerol is more than 100 years old
• Other leading brands are Mynthon, King and Saila

Chewing gum

• Cloetta is a leader in Finland with the brand Jenkki and has a leading position in the

Netherlands and Belgium with Sportlife and Xylifresh

• Cloetta has paved the way for the use of xylitol

Nuts

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• In January 2014 Cloetta acquired Nutisal, a leading Swedish producer of dry roasted

nuts.

• The acquisition is in line with Cloetta’s strategy to broaden its product portfolio within

Munchy Moments.

• Nutisals nuts are dry roasted through the use of unique knowledge and technology.

The dry roasting highlights the "true" taste of the nuts and give the products a unique crunchiness.

• The Swedish market accounts for about half of sales, but Nutisal is also sold in

Denmark, Norway, Finland, Germany and the Benelux countries.

Our key strategies

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• Strong brands with

local traditions.

• Strong position in the

Nordic market.

• Broaden and spread

the product portfolio geographically.

• Launch and acquire

new products and brands.

• Strategic pricing.
• Improve internal processes

and systems.

• Improve cost-efficiency.
• Continuous improvement of

production processes.

• Create a uniform

culture.

• Attract, develop and

retain competent employees.

• Learn from each other.

Focus on margin expansion and volume growth Focus on cost-efficiency Focus on employee development

Long-term financial targets

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• Organic sales growth

The long-term target is to increase organic sales at least in line with market growth.

• Net debt

The long-term target is a net debt /EBITDA ratio of around 2.5.

• EBIT margin

The target is an underlying EBIT margin of at least 14 per cent.

• Dividend policy

The long-term intention is a dividend payout

• f 40-60 per cent of profit after tax.

Core values

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Focus Pride Teamplay Passion

Vision

To be the most admired satisfier of

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Mission

To bring a smile to your