COMMUNITY FOOD DRIVE OBJECTIVE USING CAUSE RELATED MARKETING AND - - PowerPoint PPT Presentation

THE WSOY COMMUNITY FOOD DRIVE

• USING CAUSE RELATED MARKETING AND EVENTS

TO BUILD OUR PARTNERS BUSINESSES.

• DEMONSTRATING THE POWER AND IMPACT OF

OUR PRODUCT WITH TANGIBLE RESULTS THAT BRAND OUR PARTNERS AS COMPANIES THAT CARE.

• ENHANCING THE QUALITY OF LIFE AND

WELL BEING OF OUR COMMUNITY.

OBJECTIVE

• 17% OF ADULTS IN COMMUNITY

CONSIDERED FOOD INSECURE

• 21% OF CHILDREN IN COMMUNITY GO TO

BED HUNGRY

• UNEMPLOYMENT IN MACON COUNTY

CONSIDERED ONE OF THE HIGHEST IN ILLINOIS

• 40,000 FAMILIES SEEKING ASSISTANCE

FROM FOOD BANK IN DECATUR ALONE IN

• 2014. (23% INCREASE OVER 2012)
• Source: US Bureau of Labor Statistics, Catholic Charities, Salvation Army, Feeding America

THE NEED

• COMMUNITY PARTNER SPONSORS PROVIDE CASH

PRIZES TO SCHOOLS THAT RAISE THE MOST AMOUNT OF FOOD.

• PARTNERSHIP WITH LOCAL NEWSPAPER AND TV

STATION TO REACH WIDER AUDIENCE

• PARTNERSHIPS WITH COMPANIES AND

PHILANTHROPIC ORGANIZATIONS TO PROVIDE MATCHING DONATION FOR EVERY DOLLAR RAISED.

PARTNERSHIPS

• 12 HOUR FOOD DRIVE WITH LIVE BROADCAST
• SPONSOR INTERVIEWS AND

MENTIONS/ THANK YOU’S

• TESTIMONIALS OF FOOD BANK CLIENTS
• DIGNITARIES AND SPECIAL GUESTS
• DONORS NAMES READ ON AIR (NO

AMOUNT TOO SMALL)

• HOURLY INCENTIVES AND PRIZES

DRAWING, INLCUDING CBS/NFL SIDELINE EXPERIENCE

ON SITE

• OVER 250 VOLUNTEERS COORDINATED

THROUGH SIGN UP PORTAL ONLINE

• MAXIMUM VISUAL APPEAL INCLUDING

STAGE AND SEMI LOADING AREA

• DEDICATED SOCIAL MEDIA TEAM ON SITE.

#WCFD14

• DEDICATED PHONE LINE FOR TAX

DEDUCTABLE DONATIONS

• PERFORMANCES BY LOCAL

PARTICIPATING SCHOOLS AND SCHOOL VOLUNTEERS

• 1,039,593 LBS OF FOOD WAS RAISED

IN 2014 TO BENEFIT CATHOLIC CHARITIES AND SALVATION ARMY (EQUAL TO 16 SEMI TRAILERS)

• ADDITIONAL $50,000 GIVEN TO 3 SMALLER

FOOD BANKS

• ADDITIONAL SMALLER GRANTS AVAILABLE FOR

PROGRAMS THAT FEED THE HUNGRY

• OVER 5,140,000 LBS OF FOOD HAS BEEN RAISED

OVER 13 YEARS

• THE WSOY COMMUNITY FOOD DRIVE IS THE

PRIMARY SOURCE OF FOOD FOR OUR 2 LARGEST FOOD BANKS

RESULTS

• “OUR COMPANY’S INVOLVEMENT AS A CHARTER SPONSOR

OF THE WSOY COMMUNITY FOOD DRIVE HAS PROVIDED OUR COMPANY WITH MORE GOODWILL IN THE COMMUNITY THAT ANYTHING WE HAVE BEEN INVOLVED WITH IN THE LAST 57 YEARS “– KEVIN BREHENY, PRESIDENT OF JL HUBBARD INSURANCE AND BONDS

(FOOD DRIVE SPONSOR FOR 13 YEARS)

• “BECAUSE OF OUR INVOLVMENT AS A SPONSOR, WE ARE

VIEWED IN THE COMMUNITY AS A COMPANY THAT GIVES BACK. THE FOOD DRIVE IMPACTS SO MANY LIVES AND WE ARE SO PRIVLEDGED TO BE CONNECTED TO SUCH A POSITIVE EVENT “–

DALE COLEE – PRESIDENT OF DALES SOUTHLAKE PHARMACY (FOOD DRIVE SPONSOR FOR 12 YEARS)

AWARDS AND RECOGNITIONS

• TWO TIME TOP 4 FINALIST FOR NABEF

SERVICE TO AMERICA AWARD (2014 & 2015)

• 2 NAB CRYSTAL AWARDS FOR EXCELLENCE

IN COMMUNITY SERVICE (2012 & 2015)

• NAB MARCONI AWARD (2013)
• INTERNATIONAL BROADCASTERS IDEA

BANK BETTY & CARY SIMPSON COMMUNITY SERVICE AWARD (2012)

• 8 ILLINOIS BROADCASTERS ASSOCIATION

SILVER DOME AWARDS FOR BEST COMMUNITY SERVICE