COMMUNITY FOOD DRIVE OBJECTIVE USING CAUSE RELATED MARKETING AND - PowerPoint PPT Presentation

THE WSOY COMMUNITY FOOD DRIVE

OBJECTIVE • USING CAUSE RELATED MARKETING AND EVENTS TO BUILD OUR PARTNERS BUSINESSES. • DEMONSTRATING THE POWER AND IMPACT OF OUR PRODUCT WITH TANGIBLE RESULTS THAT BRAND OUR PARTNERS AS COMPANIES THAT CARE. • ENHANCING THE QUALITY OF LIFE AND WELL BEING OF OUR COMMUNITY.

THE NEED • 17% OF ADULTS IN COMMUNITY CONSIDERED FOOD INSECURE • 21% OF CHILDREN IN COMMUNITY GO TO BED HUNGRY • UNEMPLOYMENT IN MACON COUNTY CONSIDERED ONE OF THE HIGHEST IN ILLINOIS • 40,000 FAMILIES SEEKING ASSISTANCE FROM FOOD BANK IN DECATUR ALONE IN 2014. (23% INCREASE OVER 2012) • Source: US Bureau of Labor Statistics, Catholic Charities, Salvation Army, Feeding America

PARTNERSHIPS • COMMUNITY PARTNER SPONSORS PROVIDE CASH PRIZES TO SCHOOLS THAT RAISE THE MOST AMOUNT OF FOOD. • PARTNERSHIP WITH LOCAL NEWSPAPER AND TV STATION TO REACH WIDER AUDIENCE • PARTNERSHIPS WITH COMPANIES AND PHILANTHROPIC ORGANIZATIONS TO PROVIDE MATCHING DONATION FOR EVERY DOLLAR RAISED.

• 12 HOUR FOOD DRIVE WITH LIVE BROADCAST • SPONSOR INTERVIEWS AND MENTIONS/ THANK YOU’S • TESTIMONIALS OF FOOD BANK CLIENTS • DIGNITARIES AND SPECIAL GUESTS • DONORS NAMES READ ON AIR (NO AMOUNT TOO SMALL) • HOURLY INCENTIVES AND PRIZES DRAWING, INLCUDING CBS/NFL SIDELINE EXPERIENCE

ON SITE • OVER 250 VOLUNTEERS COORDINATED THROUGH SIGN UP PORTAL ONLINE • MAXIMUM VISUAL APPEAL INCLUDING STAGE AND SEMI LOADING AREA • DEDICATED SOCIAL MEDIA TEAM ON SITE. #WCFD14 • DEDICATED PHONE LINE FOR TAX DEDUCTABLE DONATIONS • PERFORMANCES BY LOCAL PARTICIPATING SCHOOLS AND SCHOOL VOLUNTEERS

RESULTS • 1,039,593 LBS OF FOOD WAS RAISED IN 2014 TO BENEFIT CATHOLIC CHARITIES AND SALVATION ARMY (EQUAL TO 16 SEMI TRAILERS) • ADDITIONAL $50,000 GIVEN TO 3 SMALLER FOOD BANKS • ADDITIONAL SMALLER GRANTS AVAILABLE FOR PROGRAMS THAT FEED THE HUNGRY • OVER 5,140,000 LBS OF FOOD HAS BEEN RAISED OVER 13 YEARS • THE WSOY COMMUNITY FOOD DRIVE IS THE PRIMARY SOURCE OF FOOD FOR OUR 2 LARGEST FOOD BANKS

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• “OUR COMPANY’S INVOLVEMENT AS A CHARTER SPONSOR OF THE WSOY COMMUNITY FOOD DRIVE HAS PROVIDED OUR COMPANY WITH MORE GOODWILL IN THE COMMUNITY THAT ANYTHING WE HAVE BEEN INVOLVED WITH IN THE LAST 57 YEARS “ – KEVIN BREHENY, PRESIDENT OF JL HUBBARD INSURANCE AND BONDS (FOOD DRIVE SPONSOR FOR 13 YEARS) • “BECAUSE OF OUR INVOLVMENT AS A SPONSOR, WE ARE VIEWED IN THE COMMUNITY AS A COMPANY THAT GIVES BACK. THE FOOD DRIVE IMPACTS SO MANY LIVES AND WE ARE SO PRIVLEDGED TO BE CONNECTED TO SUCH A POSITIVE EVENT “ – DALE COLEE – PRESIDENT OF DALES SOUTHLAKE PHARMACY (FOOD DRIVE SPONSOR FOR 12 YEARS)

AWARDS AND RECOGNITIONS • TWO TIME TOP 4 FINALIST FOR NABEF SERVICE TO AMERICA AWARD (2014 & 2015) • 2 NAB CRYSTAL AWARDS FOR EXCELLENCE IN COMMUNITY SERVICE (2012 & 2015) • NAB MARCONI AWARD (2013) • INTERNATIONAL BROADCASTERS IDEA BANK BETTY & CARY SIMPSON COMMUNITY SERVICE AWARD (2012) • 8 ILLINOIS BROADCASTERS ASSOCIATION SILVER DOME AWARDS FOR BEST COMMUNITY SERVICE