Communications Worldview Business Planning for Nonprofit - - PowerPoint PPT Presentation

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Jan 21, 2024 350 likes •565 views

Communications Worldview Business Planning for Nonprofit Communicators Robb Lee Chief Marketing & Communications Officer ASAE What Are They Thinking? - Need money for the next new thing - How long will this take? - Maybe

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Communications Worldview

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Business Planning for Nonprofit Communicators

Robb Lee Chief Marketing & Communications Officer ASAE

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“What Are They Thinking?”

Need money for the next “new” thing
How long will this take?
Maybe they enjoy talking about Marcomm or maybe they don’t

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Organization Business Communications (only if necessary)

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Applying Margin Quadrant Analysis to Communications

Cost Plus Break-Even Subsidized Developmental

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Choose Your Lexicon

Branch of knowledge

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Frame Your Story with Three Pillars

Organization/Enterprise Impact Business/Bottom-line Contribution Communications

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Always Focus on the Unmet Need

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Risk Perspective

Live with uncertainty over error

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Are You Willing to Say No?

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