TRACKING THE FUTURE OF NEWS Dr David Levy Dr Rasmus Kleis Nielsen - - PowerPoint PPT Presentation

Reuters Institute Digital News Report 2015

TRACKING THE FUTURE OF NEWS

Dr Rasmus Kleis Nielsen

Director of Research Reuters Institute for the Study of Journalism

Dr David Levy

Director Reuters Institute for the Study of Journalism

Bac Backg kground

• und and

and methodol methodolog

• gy

One of the largest news surveys in the

• world. Explores the online news habits of

more than 30,000 people in eighteen countries in 2015. Research conducted

• nline in January/early February 2015.

Additional analysis of key themes, country level insights from network of partners Next year’s report will poll in 26 countries.

30/10/ 2015

RISJ Digital News Report 2015 2

Please note that Brazil is representative of an urban population rather than a national population. Source: Internet World Stats www.internetworldstats.com internet population estimate 2014.

12 COUNTRIES IN MAIN REPORT

Bac Backg kground

• und and

and methodolog methodology

One of the largest news surveys in the world. Explores the online news habits of more than 30,000 people in eighteen countries. Research conducted

• nline in January/early February 2015.

Additional analysis of key themes, country level insights from network of partners. Next year’s report will poll in 26 countries.

RISJ Digital News Report 2015 3

A F A FUR URTHE THER 6 R 6 CO COUNTRIES UNTRIES IN IN 2nd

nd REP

REPOR ORT

Key ey finding findings

• Move to mobile quickening – smartphone ever more central
• Growing power of social platforms (and messaging apps)
• Video and new visual formats finally taking off
• Increased disruption for traditional media from new wave
• f digital-born companies and aggregators

RISJ Digital News Report 2015 4

PUBLIC SER PUBLIC SERVICE VICE BR BROADCASTERS ADCASTERS

• Q5a. Which, if any, of the following have you used to access news in the last week ? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional

platforms)

• Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader)

Base: Total sample in each country Note: Italy offline reach estimated as TG1,2,3 combined with RAI News with an assumption of 66% TG1,2,3,4,5 code.

Of Offl fline ine an and on d onli line ne rea each of h of the the pu public blic se service vice br broa

• adc

dcas aste ter r in in ea each h co coun untr try y (News) (News)

77% 72% 72% 68% 62% 56% 49% 34% 32% 48% 37% 15% 20% 15% 7% 13%

0% 20% 40% 60% 80% 100% Czech Republic UK Denmark Netherlands Poland Italy Germany France

Offline reach Online reach

0% 20% 40% 60% 80% 100% Czech Republic UK Denmark Netherlands Poland Italy Germany France

Offline reach Online reach

Of Offl fline ine an and on d onli line ne rea each of h of the the pu public blic se service vice br broa

• adc

dcas aste ter r in in ea each h co coun untr try y amo among ng 18 18-24 24s s (News) (News)

56% 55% 52% 53% 50% 47% 22% 24% 22% 50% 25% 14% 13% 9% 7% 14%

0% 20% 40% 60% 80% 100% Czech Republic UK Denmark Netherlands Poland Italy Germany France

Offline reach Online reach

• Q5a. Which, if any, of the following have you used to access news in the last week ? Please select all that apply. Via TV, RADIO OR PRINT ONLY (Traditional

platforms)

• Q5b. Which, if any, of the following have you used to access news in the last week? Please select all that apply. Via online platforms (web, mobile, tablet, e-reader)

Base: Total sample in each country Note: Italy offline reach estimated as TG1,2,3 combined with RAI News with an assumption of 66% TG1,2,3,4,5 code.

PRIV PRIVATE MEDIA TE MEDIA

• Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print

subscription or one off payment for an article or app)

• Q7aii. You said you have not paid for online digital content in the last year… How likely or unlikely would you be to pay IN THE FUTURE for online news from

particular sources that you like? Base: Total sample in each country Note: Figures for likely to pay include those who said that they are either very likely or somewhat likely to pay for online news content in the future.

Pr Propor

• portion tha

tion that paid f t paid for

• r any

any for

• rm of

m of online

• nline news

news content in the content in the last y last year ear

17% 13% 12% 10% 10% 7% 7% 6%

0% 20% 40% 60% 80% 100% Poland Denmark Italy France Netherlands Czech Republic Germany UK

• Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be digital subscription, combined digital/print

subscription or one off payment for an article or app)

• Q7aii. You said you have not paid for online digital content in the last year… How likely or unlikely would you be to pay IN THE FUTURE for online news from

particular sources that you like? Base: Total sample in each country Note: Figures for likely to pay include those who said that they are either very likely or somewhat likely to pay for online news content in the future.

Pr Propor

• portion tha

tion that paid f t paid for

• r any

any for

• rm of

m of online

• nline news

news content in the content in the last y last year ear, , and said and said they a they are e lik likel ely y to to pay in pay in the the futur future

17% 13% 12% 10% 10% 7% 7% 6% 13% 11% 19% 9% 8% 11% 9% 6%

0% 20% 40% 60% 80% 100% Poland Denmark Italy France Netherlands Czech Republic Germany UK

Likely to pay Paid for online news

Adv Adver ertising tising revenues and ad enues and ad-bloc blocker ers

RISJ Digital News Report 2015 11

Sources: IAB, News Digital Ad Spend from Advertising Association/Warc Expenditure Report

Spon Sponsor sored and ed and br branded anded content content

RISJ Digital News Report 2015 12

33% 33%

feel disappointed

• r deceived after

reading an article that turned out to be paid for by an advertiser

28% 28%

feel more negatively towards the news organisation

DIGIT DIGITAL AL INTERMEDIARIES INTERMEDIARIES

• Q13. Thinking about how you got news online (via computer, mobile or any device) in the last week , which were the ways in which you came across news stories?

Please select all that apply. Base: Total sample in each country

Pr Prop

• por
• rtion

tion th that t us use e ea each h met metho hod d as as a a pa path thway ay to to

• n
• nli

line ne ne news ws co cont nten ent

POL CZE FRA ITA NED DNK UK GER

Direct access to brand 30% 38% 27% 20% 43% 54% 52% 26% Search engine 65% 59% 40% 66% 24% 29% 32% 45% Social media 41% 34% 21% 33% 34% 38% 28% 20%

Points

• ints for
• r

discussion discussion

• Clear common trends as well as national differences
• More news available than ever before but challenges for

industry

• New platforms and generational shifts
• Search for new business models and increased political

tensions

• Some brands succeed in breaking through in more

competitive and distributed environment

RISJ Digital News Report 2015 15

Mor More inf e infor

• rma

mation tion

www.digitalnewsreport.org

RISJ Digital News Report 2015 16