Communications District Effectiveness Report February 26, 2018 Dr. - - PowerPoint PPT Presentation

District Effectiveness Report February 26, 2018

• Dr. Ryder Warren, Superintendent

February 16, 2017

Communications

To inform and engage community members in the NISD culture through trusted, adaptable communications.

Department Vision Statement Department Mission Statement

The NISD Communications Department will inform and promote accurate news in a timely manner, while embracing adaptable communications, engaging the community, and showcasing NISD’s premier education opportunities.

Department Responsibilities

Communications

• Internal Communications
• External Communications

– Social media, video productions, multimedia, print/online publications, website and campus support

• Media Relations
• Crisis Communications
• Trainings
• Special Events – dedications, community,

employee recognitions

• Facility Naming
• Community Outreach – Leadership, Ambassador,

Superintendent Roundtable programs

Community Relations

• Partners in Education Program

– PTA/PTSA – Mentors – Volunteers – Adopt-a-School

• NISD Education Foundation
• Advertising

Nationally Recognized Team

10 Years Ago…

Trends for Communication

• Parent/staff surveys revealed a change in preference of how news is received

– Information driven vs. information overload

• Video communication proved to be a valued tool for NISD

– The NET was established in 2009 – Facebook Live

• Introduction of social media and two-way communications
• Use of word-of-mouth

– Ambassadors – parents, staff, students

• Mobile-friendly audiences
• Younger reporters

– Shift in how information is gathered – Change in crisis communications

• Millennials…

– Not just the age demographic! – We all have some millennial traits rubbing off on us. – How do you keep someone’s attention when the average span is 8 seconds?

Communication 101

Now….

Noise Feedback

10 Years Later…

Areas of Focus 2017-2018

• 1. How we communicate with new families in our school district
• 2. Creating an updated Crisis Communication Plan – implement

and train are the next steps!

• 3. Expanding the district’s advertising program
• 4. Incorporating the Education Foundation into our department,

raising awareness and executing methods to fundraise to achieve NEF’s mission/vision

Advertising

• Enewsletter - $4,000.00 total

– District and Campus

• Stadium – 3 to five year contract
• Bus – none yet, but will in the fall! 
• Website
• Marquees
• Can do packaging!
• Here’s how we are unique – not all going to general fund!

– Distribute to campuses as part of their activity accounts – Promotes business who want revenue to go straight to campus they work with

• New sign on BNHS JV Athletic Field/Tennis Complex – Trophy Club Ortho

– Money goes to athletics and is distributed to the programs

• $70,000.00, total $213,000.00 (value over contract terms)

Partners in Education

• Celebrating 10 years!
• More than 110 Partners in Education
• Trained 300 mentors
• At least 12 businesses participating in Adopt-a-School
• Served 900+ in Back to School Fair
• Served 900+ in Angel Tree program – partnership with

Tanger Outlets

• Work with PTAs and volunteers
• Community Relations eNewsletter – spotlight one volunteer a month

NISD Education Foundation

Mission: to provide financial support to empower NISD educators, engage the community and encourage future ready students

Vision: to be the recognized leader in providing financial support to teachers and students in the region that NISD serves

NEF Board Reorganization

NEF Strategic Goals

• 1. To create an infrastructure that allows NEF to fulfill its mission

and vision.

• 2. Secure, safeguard and manage the funds to ensure the

financial prosperity of NEF.

• 3. Engage the community by providing effective communications

through marketing, public relations and outreach.

• 4. Encourage future-ready students through high impact
• pportunities to increase academic excellence.
• 5. Establish trust with NISD educators to empower them to seek
• pportunities with NEF.

NEF Impact on Students

• Donated $7,000 for AP Testing
• Students presenting with NEF Board Members at Expo on

February 22

• Promoting scholarship opportunities – as of now 50

applications – open through March 30

• Internships for students
• Full circle – Community Relations Specialist

NEF Impact on Teachers

• Raise awareness of NEF
• What does NEF fund?

– Grant application process – Timeline – Training – Feedback

• Employee Giving Campaign
• Teacher Testimonials

Coming Up…

Challenges

• Monitoring news hits and fake news

– Meltwater News Monitoring Service – Headlines matter! Research shows 60-70% share a link based on reading headline only!

• Complying with ADA website mandates

– Siteimprove

• Staying proactive vs. reactive with social media networking sites/group

pages

– Use of ambassadors! – Listen often and intentionally! – Impact of crisis communications – updating plan

• Studying trends of fundraising and how to incorporate mobile donations

– Giving USA says 72% of total donations in 2016 was comprised of individual donors. – Launch of Annual Campaign for NEF