COMCEC STRATEGY For Building an Interdependent Islamic World COMCEC - - PowerPoint PPT Presentation

▶
comcec strategy
SMART_READER_LITE
LIVE PREVIEW

COMCEC STRATEGY For Building an Interdependent Islamic World COMCEC - - PowerPoint PPT Presentation

Jan 28, 2023 302 likes •588 views

Making Cooperation Work COMCEC STRATEGY For Building an Interdependent Islamic World COMCEC TOURISM OUTLOOK 2016 Asl TAMAZ DADAKOLU COMCEC Coordination Office February 2016 OUTLINE The Importance of Tourism for Development

slide-1
SLIDE 1

Aslı TAŞMAZ DADAKOĞLU COMCEC Coordination Office February 2016

Making Cooperation Work

For Building an Interdependent Islamic World

COMCEC TOURISM OUTLOOK 2016

COMCEC STRATEGY

slide-2
SLIDE 2

OUTLINE

  • The Importance of Tourism for Development
  • Tourism Trends (Demand & Supply Sides)
  • Overview of International Tourism in the World
  • International Tourism in the OIC Member Countries

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

1

slide-3
SLIDE 3

The Importance of Tourism for Development

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

2

A remarkable socio-economic phenomena A critical sector in both advanced and developing economies Related to more than 185 supply-side economic activities, with direct and indirect effects

slide-4
SLIDE 4

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

9 % GDP (Direct, Indirect and Induced) 1/11 JOBS

US $ 1.5 TRILLION IN EXPORTS 6% OF WORLD’S TRADE 30 % OF SERVICES EXPORTS

Source: UNWTO Tourism Highlights, 2015 Edition

The Importance of Tourism for Development

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

3

slide-5
SLIDE 5

Key Tourism Trends –Demand Side

8 % 12 % 21 %

1950 2013 2050

  • Active travelers
  • Highly personalized services
  • Soft adventure for «feeling young»
  • Health and wellness products

Share of global population

  • ver the age of 60

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

4

Source: Horwart HTL Tourism Megatrends, 2016

slide-6
SLIDE 6

Key Tourism Trends –Demand Side

Generation Y (Millennials)

  • 50 % of all travelers by 2025
  • Technology is essential!!!

Generation Z (iGen – 6-20 ages)

  • Different from Generation Y
  • Spend parents’ money faster
  • High level of involvement in digital trends
  • Higher access to information
  • A more dynamic lifestyle

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

5

Source: Horwart HTL Tourism Megatrends, 2016

slide-7
SLIDE 7

Key Tourism Trends –Demand Side

1.8 3.2 4.9

2009 2020 2030 Middle Class Population (in billion)

  • The increase in average income results in a

growing middle class

  • Look for value for Money (choose low cost

airlines, trains etc. & discounted tickets)

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

6

Source: Horwart HTL Tourism Megatrends, 2016

slide-8
SLIDE 8

Key Tourism Trends –Demand Side

  • Increase in the weight of emerging economies
  • 10 cities are from the Middle East and Asia in

the top 20 global destinations by international

  • vernight visitors.

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Emerging Destinations 57 % of Total Arrivals

2030

7

Source: Horwart HTL Tourism Megatrends, 2016

slide-9
SLIDE 9

Key Tourism Trends –Supply Side

35% 35% 30% 25% 20% 16% 10% 7% 4% 2% 33%

Website of Country /Destination Website of Accommodation/Hotel Social Media Website of Fligtht/Train etc. Reservation/Booking Websites Website of Tour Operators Website for Price Comparison Official Websites of Embassies Articles in Internet Magazines Sites with Official Tests of Institutes Others

INTERNET INFORMATION SOURCES

Source: ITB World Travel Trends Report 2015-2016

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

8

slide-10
SLIDE 10

Key Tourism Trends –Supply Side

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

9

«Sharing Economy»

Airbnb (Accommodation Sharing) Uber (Car Sharing)

39,5

25,5

25,4 16,3 15,3 12,9

HILTON WORLDWIDE AIRBNB MARRIOTT INTERNATIONAL STARWOOD HOTELS&RESORTS WYNDHAM HOTEL GROUP ACCORHOTELS

Global Hotel Groups Market Capitilisation vs Airbnb (Billion US $)

Source: Hospitality On, 2015

slide-11
SLIDE 11

Key Tourism Trends –Supply Side

Tourism

Sustainable Tourism

Sustainable Tourism is defined as: « tourism that respects both local people and the traveler, cultural heritage and the environment»

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

10

slide-12
SLIDE 12

International Tourist Arrivals

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

(Millions)

* Forecast Source: World Tourism Organization

8

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

11

678 807 928 891 950 994 1.041 1.088 1.134 1.184 8,1 5,9 2

  • 3,9

6,5 5,1 4,2 4,7 4,3 4,4 2000 2005 2008 2009 2010 2011 2012 2013 2014 2015* Number of tourists (millions of people) Tourists' Annual change (percent)

slide-13
SLIDE 13

International Tourism- Market Share

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Africa 4%

Americas 19%

Asia/ Pacific 16% Europe 57% Middle East 4% 2000 Africa 5%

Americas 16%

Asia/ Pacific 23% Europe 51% Middle East 5% 2015

Tourist Arrivals

10

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 14, January 2016

12

slide-14
SLIDE 14

International Tourism Receipts

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

(Billion $)

* Forecast Source: World Tourism Organization

8

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

13

475 679 941 853 927 1.030 1.079 1.199

1.250

4,5 7,3 6,3

  • 4,1

8,2 7,7 4,8 5,2 4

  • 6
  • 4
  • 2

2 4 6 8 10 200 400 600 800 1000 1200 1400 2000 2005 2008 2009 2010 2011 2012 2013 2014* Tourism receipts (billion dollars) Receipts' Annual change (percent)

slide-15
SLIDE 15

International Tourism- Market Share

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Africa 2% Americas 28% Asia/ Pacific 18% Europe 49% Middle East 3% 2000 Africa 3% Americas 22% Asia/ Pacific 30% Europe 41% Middle East 4% 2014

Tourism Receipts

11

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 13, December 2015

14

slide-16
SLIDE 16

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

International Tourism in the OIC Member Countries

22

(Millions)

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

15

151 159 163 159 174 114 117 124 126 135

100 105 110 115 120 125 130 135 140 135 140 145 150 155 160 165 170 175 180

2010 2011 2012 2013 2014 OIC Tourist Arrivals (millions) OIC Tourism Receipts (Billion $) (Billion $)

slide-17
SLIDE 17

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Tourist Arrivals in OIC Regions (OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa)

22

(Millions)

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

16

28 27 30 36 39 39 42 46 47 48 51 61 68 62 71 82 85 101 106 108 104 115 4 5 5 6 6 7 8 8 8 7 8 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA

slide-18
SLIDE 18

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Tourism Receipts in OIC Regions (OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa)

23

(Billion $)

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

17

15 15 17 22 26 25 30 33 36 38 40 47 55 56 63 78 71 81 81 83 84 91 2 2 2 3 4 3 3 4 5 5 5 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA

slide-19
SLIDE 19

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Top-10 countries hosted 137.1 million international tourist in 2014.

Top 10 OIC Tourism Destinations in International Tourist Arrivals (2014)

(Thousands)

16

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

18

39.811 27.437 15.098 10.282 9.990 9.628 9.435 6.069 4.769 4.560

*2013 data

slide-20
SLIDE 20

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Top-10 countries earned US$ 111.6 billion as international tourism receipts in 2014.

Top 10 OIC Tourism Earners in International Tourism (2014)

(Billion $)

18

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

19

29,6 21,8 14,0 9,8 8,2 7,2 7,1 5,0 4,6 4,4

slide-21
SLIDE 21

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

2015 Global Destination Cities Index

18

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

20

2015 Rank City Country 2015 Arrivals 2015 Receipts (Billion) 1 (1) London United Kingdom 18.82 $ 20.2 2 (2) Bangkok Thailand 18.24 $ 12.4 3 (3) Paris France 16.06 $ 16.6 4 (4) DUBAI UAE 14.26 $ 11.7 5 (7) ISTANBUL TURKEY 12.56 $ 9.4 6 (5) New York USA 12.27 $ 17.4 7 (6) Singapore Singapore 11.88 $ 14.7 8(8) KUALA LUMPUR MALAYSIA 11.12 $ 12.0 9 (9) Seoul South Korea 10.35 $ 15.2 10 (10) Hong Kong Hong Kong (SAR) China 8.66 $ 7.4

Source: MasterCard, 2016

slide-22
SLIDE 22

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Recent Developments in the OIC Member Countries

24

  • Turkey realized 1% decrease in arrivals, 8.7% decrease

in tourism receipts for 10 months of 2015.

  • EXPO 2016 in Antalya-Turkey
  • Malaysia realized 9% decrease in arrivals, 21% decrease

in receipts for 10 months of 2015.

  • E-visa for seven major markets
  • Egypt showed growth in arrivals (+3%) and receipts (5%)

until October 2015.

Source: UNWTO, BMI Research 2015

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

21

slide-23
SLIDE 23

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Recent Developments in the OIC Member Countries

24

  • Saudi Arabia recorded increase in arrivals (+15%)

through November 2015.

  • 450 km high speed rail network Madinah-Makkah-

Jeddah.

  • Indonesia(+3%) is recovering from the impact of large-

scale forest fires which started in July.

  • Visa free travel for 90 countries allowing 30 day stay
  • Lebanon saw a healthy growth (+14%) so far.
  • Qatar posted 5% increase in arrivals

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Source: UNWTO

22

slide-24
SLIDE 24

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Recent Developments in the OIC Member Countries

24

  • Jordon reported 5% decrease in arrivals for the

10-months of 2015.

  • Palestine experienced 23% decrease in arrivals.
  • Tunisia reported 26% decrease in arrivals, 31% in

receipts.

  • Morocco (-1%) posted weaker results in arrivals and

receipts.

Source: UNWTO

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

23

slide-25
SLIDE 25

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Tourism Opportunities and Challenges for the OIC Member Countries

30

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Opportunities

Natural Resources Cultural Resources Human Resources Authenticity and newness Price competitiveness Dynamism

Challenges

Insufficient Tourism Investment &Infrastructure Poor Tourism Planning&Product Development Travel Facilitation Problems Safety and Security Related Problems Low Tourism Service Quality Insuffıcıent Marketıng and Promotıon Insufficient Image Building and Branding LACK OF TOURISM DIVERSIFICATION

24

slide-26
SLIDE 26

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

Muslim Friendly Tourism (MFT)

24

For Building an Interdependent Islamic World

COMCEC STRATEGY

Making Cooperation Work

25

Muslim Friendly Tourism

Increasing awareness Expanding numbers of Muslim Tourists Next two meetings (2016/2 and 2017/1) will also be related to Muslim Friendly Tourism with the theme;

  • Developing and Marketing of MFT Products & Services
  • Regulation, Standardization and Certification for MFT
slide-27
SLIDE 27

Aslı TAŞMAZ DADAKOĞLU COMCEC Coordination Office February 2016

Making Cooperation Work

For Building an Interdependent Islamic World

THANK YOU

comcec@comcec.org

COMCEC STRATEGY

www.comcec.org