Making Cooperation Work COMCEC STRATEGY For Building an Interdependent Islamic World COMCEC TOURISM OUTLOOK 2016 Aslı TAŞMAZ DADAKOĞLU COMCEC Coordination Office February 2016
OUTLINE ‣ The Importance of Tourism for Development ‣ Tourism Trends (Demand & Supply Sides) ‣ Overview of International Tourism in the World ‣ International Tourism in the OIC Member Countries Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY 1 For Building an Interdependent Islamic World For Building an Interdependent Islamic World
The Importance of Tourism for Development A remarkable socio-economic phenomena A critical sector in both advanced and developing economies Related to more than 185 supply-side economic activities, with direct and indirect effects Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY 2 For Building an Interdependent Islamic World For Building an Interdependent Islamic World
The Importance of Tourism for Development 9 % GDP 30 % 6% (Direct, US $ 1.5 1/11 OF OF TRILLION IN Indirect WORLD’S JOBS SERVICES EXPORTS and TRADE EXPORTS Induced) Source: UNWTO Tourism Highlights, 2015 Edition Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY 3 For Building an Interdependent Islamic World For Building an Interdependent Islamic World
Key Tourism Trends – Demand Side Share of global population over the age of 60 8 % 12 % 21 % 1950 2013 2050 • Active travelers • Highly personalized services • Soft adventure for «feeling young» • Health and wellness products Source: Horwart HTL Tourism Megatrends, 2016 Making Cooperation Work COMCEC STRATEGY 4 For Building an Interdependent Islamic World
Key Tourism Trends – Demand Side Generation Y (Millennials) • 50 % of all travelers by 2025 • Technology is essential!!! Generation Z (iGen – 6-20 ages) • Different from Generation Y • Spend parents ’ money faster • High level of involvement in digital trends • Higher access to information • A more dynamic lifestyle Source: Horwart HTL Tourism Megatrends, 2016 Making Cooperation Work COMCEC STRATEGY 5 For Building an Interdependent Islamic World
Key Tourism Trends – Demand Side Middle Class Population (in billion) 1.8 3.2 4.9 2009 2020 2030 • The increase in average income results in a growing middle class • Look for value for Money (choose low cost airlines, trains etc. & discounted tickets) Source: Horwart HTL Tourism Megatrends, 2016 Making Cooperation Work COMCEC STRATEGY 6 For Building an Interdependent Islamic World
Key Tourism Trends – Demand Side • Increase in the weight of emerging economies • 10 cities are from the Middle East and Asia in the top 20 global destinations by international overnight visitors. 57 % of Emerging Total Destinations Arrivals 2030 Source: Horwart HTL Tourism Megatrends, 2016 Making Cooperation Work COMCEC STRATEGY 7 For Building an Interdependent Islamic World
Key Tourism Trends – Supply Side INTERNET INFORMATION SOURCES Others 33% Sites with Official Tests of Institutes 2% Articles in Internet Magazines 4% Official Websites of Embassies 7% Website for Price Comparison 10% Website of Tour Operators 16% Reservation/Booking Websites 20% Website of Fligtht/Train etc. 25% Social Media 30% Website of Accommodation/Hotel 35% Website of Country /Destination 35% Source: ITB World Travel Trends Report 2015-2016 Making Cooperation Work COMCEC STRATEGY 8 For Building an Interdependent Islamic World
Key Tourism Trends – Supply Side Global Hotel Groups Market Capitilisation vs Airbnb (Billion US $) ACCORHOTELS 12,9 WYNDHAM HOTEL GROUP 15,3 STARWOOD HOTELS&RESORTS 16,3 « Sharing MARRIOTT INTERNATIONAL Economy » 25,4 25,5 AIRBNB Airbnb (Accommodation Sharing) HILTON WORLDWIDE 39,5 Uber Source: Hospitality On, 2015 (Car Sharing) Making Cooperation Work COMCEC STRATEGY 9 For Building an Interdependent Islamic World
Key Tourism Trends – Supply Side Sustainable Tourism Tourism Sustainable Tourism is defined as: « tourism that respects both local people and the traveler, cultural heritage and the environment» Making Cooperation Work COMCEC STRATEGY 10 For Building an Interdependent Islamic World
International Tourist Arrivals (Millions) 8,1 1.041 1.088 1.134 1.184 6,5 5,9 994 4,7 950 928 4,4 4,3 4,2 891 807 5,1 2 678 -3,9 2000 2005 2008 2009 2010 2011 2012 2013 2014 2015* Number of tourists (millions of people) Tourists' Annual change (percent) * Forecast Source: World Tourism Organization Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY 11 For Building an Interdependent Islamic World For Building an Interdependent Islamic World 8
International Tourism- Market Share Tourist Arrivals Africa Middle Middle 4% East Africa East 4% 5% 5% Americas Americas 19% 16% Europe Asia/ 57% Asia/ Pacific Europe Pacific 16% 51% 23% 2015 2000 Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 14, January 2016 Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY For Building an Interdependent Islamic World For Building an Interdependent Islamic World 12 10
International Tourism Receipts (Billion $) 1400 10 8,2 7,7 7,3 8 1200 6,3 5,2 6 4,8 4,5 1000 4 4 800 2 1.250 600 1.199 1.079 0 1.030 941 927 853 400 -2 679 475 200 -4 -4,1 0 -6 2000 2005 2008 2009 2010 2011 2012 2013 2014* Tourism receipts (billion dollars) Receipts' Annual change (percent) * Forecast Source: World Tourism Organization Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY 13 For Building an Interdependent Islamic World For Building an Interdependent Islamic World 8
International Tourism- Market Share Tourism Receipts Middle Middle East Africa East Africa Americas 3% 2% Americas 4% 3% 28% 22% Europe 41% Asia/ Europe Asia/ Pacific 49% Pacific 2014 30% 2000 18% Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 13, December 2015 Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY 14 For Building an Interdependent Islamic World For Building an Interdependent Islamic World 11
International Tourism in the OIC Member Countries (Millions) (Billion $) 180 140 135 175 135 170 130 126 165 124 125 160 120 117 155 174 114 115 150 163 159 159 110 145 151 105 140 135 100 2010 2011 2012 2013 2014 OIC Tourist Arrivals (millions) OIC Tourism Receipts (Billion $) Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY For Building an Interdependent Islamic World For Building an Interdependent Islamic World 15 22
Tourist Arrivals in OIC Regions (OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa) (Millions) 115 108 106 104 101 85 82 71 68 62 61 51 48 47 46 42 39 39 36 30 28 27 8 8 8 8 7 7 6 6 5 5 4 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY For Building an Interdependent Islamic World For Building an Interdependent Islamic World 16 22
Tourism Receipts in OIC Regions (OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa) (Billion $) 91 84 83 81 81 78 71 63 56 55 47 40 38 36 33 30 26 25 22 17 15 15 5 5 5 4 4 3 3 3 2 2 2 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY For Building an Interdependent Islamic World For Building an Interdependent Islamic World 17 23
Top 10 OIC Tourism Destinations in International Tourist Arrivals (2014) (Thousands) 39.811 27.437 15.098 10.282 9.990 9.628 9.435 6.069 4.769 4.560 *2013 data Top-10 countries hosted 137.1 million international tourist in 2014. Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY For Building an Interdependent Islamic World For Building an Interdependent Islamic World 18 16
Top 10 OIC Tourism Earners in International Tourism (2014) (Billion $) 29,6 21,8 14,0 9,8 8,2 7,2 7,1 5,0 4,6 4,4 Top-10 countries earned US$ 111.6 billion as international tourism receipts in 2014 . Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY For Building an Interdependent Islamic World For Building an Interdependent Islamic World 19 18
2015 Global Destination Cities Index 2015 Rank City Country 2015 Arrivals 2015 Receipts (Billion) 1 (1) London United Kingdom 18.82 $ 20.2 2 (2) Bangkok Thailand 18.24 $ 12.4 3 (3) Paris France 16.06 $ 16.6 4 (4) DUBAI UAE 14.26 $ 11.7 5 (7) ISTANBUL TURKEY 12.56 $ 9.4 6 (5) New York USA 12.27 $ 17.4 7 (6) Singapore Singapore 11.88 $ 14.7 8(8) KUALA LUMPUR MALAYSIA 11.12 $ 12.0 9 (9) Seoul South Korea 10.35 $ 15.2 10 (10) Hong Kong Hong Kong 8.66 $ 7.4 (SAR) China Source: MasterCard, 2016 Making Cooperation Work Making Cooperation Work COMCEC STRATEGY COMCEC STRATEGY For Building an Interdependent Islamic World For Building an Interdependent Islamic World 20 18
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